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The challenge: identifying the best approaches, which vary from campus to campus. "Boards are either overreacting, saying we should have added MOOCs yesterday, or they're underreacting," says David W. Strauss, a principal with the Art & Science Group, a higher-education consulting firm based in Baltimore. "We know you can't be frozen right now."

"It got me thinking about what types of experiences are best suited for real physical conference events.  Unless we get a chance to interact, ask questions, contribute to conversations, get hands on experience, and do things that require your actual physical presence, then perhaps those other things don't belong in a real physical conference.  I feel a bit cheated when I go to an event (and pay good money to do so) only to feel as though what I experienced could have been just as well communicated virtually through video or some other means.  I feel a bit the same when I go to a real physical conference and find that one of the "keynotes" is being beaming in via satellite on a big screen that we all just sit and watch.  I expect better than that."

"Second, and more importantly, Google Plus generates much more brand engagement than you think. Recently we studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks. The result? Brands' Google Plus posts generated nearly as much engagement per follower as their Facebook posts - and almost twice as much engagement per follower as their Twitter posts. "

"publication still wins the biggest prizes in academe. The demand for it is largely unexamined (we want it because everyone else does), and almost entirely unchecked (just look at how much graduate students need to publish just to be considered for a tenure-track job). It's not that teaching doesn't matter, but even many community colleges are looking for publication these days. It's the only credential that crosses institutional boundaries, so it's the easiest one for institutions to brag on."