Social media is now an active reality for marketers. No longer something to consider as an option, marketers are rapidly increasing their budgets in this space and trying to leverage social media to best connect with consumers. Many marketers believe social media is a low risk, high reward channel. However, these 5 pitfalls will increase your risk and lower the reward, leading you down the path to social mediocrity.
This report is the result of a National Science Foundation-Sponsored Computing Research Association Workshop held at MIT on January 9-11, 2013. This workshop developed a framework for understanding current disruptive change in higher education learning delivery models and outlined steps towards a research agenda for realizing possible benefits while avoiding future pitfalls.
"Most of the conversations were about the pitfalls of producing MOOCs. I wanted to talk more about how universities that may use other schools' MOOCs might consume them. Most of the people here are from disciplines outside of the humanities, so I tried to explain that what works in math or CS will not necessarily work for history, especially history survey classes. While everyone seemed interested in improving pedagogy, there was a kind of disturbing assumption underlying all my discussions that any class that doesn't use technology is somehow broken by definition."
"I've noticed a some common perspectives and patterns that can, if one is not careful, turn into pitfalls. With that in mind, here are five common myths about online learning practices."
Ms. Wirth had tried to use Google Docs to help the course's 40,000 enrolled students to organize themselves into groups. But that method soon became derailed when various authors began editing the documents. Things continued downhill from there; some students also had problems downloading certain course materials that had been added to the syllabus at the last minute. When the confusion continued, Georgia Tech decided to call a timeout.
This is an interesting article about the potential pitfalls, but no where did I see anything about the spirit of experimentation. When moving forward there are bound to be hiccups.
I really liked Ms Wirth - I was enjoying the lectures. The other students were so enthusiastic and eager to get started in the discussion groups. I guess it needed a different format? Maybe we need a course on how to design a MOOC. When the number of students start getting in the tens of thousands...small discussion groups are a little more complicated...It will be interesting to see how this moves forward.