This page is for the class: Information Technology Applications in Marketing, BUAD 477, at University of Delaware.
Course description: How changes in information technology affect the marketplace and how it should be used to support marketing decision-making. Emerging opportunities that could drastically alter the way organizations market their products and provide service to their customers are presented and discussed.
The course will have a particular focus on the internet, and the emergence of social media.
DeveloperAuction has built what they call the "first transparent marketplace for recruitment," allowing engineers to put their talent up for auction from startups that need talent.
In the company's first auction, which ended August 31st, 88 engineers put themselves up for auction and 142 startups, including Quora and Dropbox, submitted over $30m in job offers.
""We want to bring the HigherEd course experience into the modern era," said Silagadze. "The go-to-market strategy is direct to professor and student pay model." Once they've gained a foothold on a campus they quickly expand to other departments and course with strong support from inside sales."