Are These the 12 Types of Millennials? | Adweek - 0 views
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Mathieu Plourde on 29 Oct 14"It's a problematic mission, to be sure, but digital advertising network Exponential felt it was up to the task when it defined 12 millennial subgroups that marketers should know. At the recent Advertising Week in New York, researcher and Exponential vp Bryan Melmed presented the findings from his team's data analysis of 4 million young adults."