Group items tagged

"By now, even the most laggard of organizations understands that digital fluency is a pillar of any strategy seeking to engage audiences, cultivate constituent relations, and secure donors.  More than a "next practice," digital engagement is essential to the relevance and solvency of the contemporary nonprofit organization - simply keeping the doors open requires investments of time, talent, and treasure on digital platforms. But social media is playing an important role in how people relate to and understand nonprofit organizations beyond simply their ability to converse on Twitter or post pretty pictures on Facebook.  In our progressively crowd-sourced, collectively intelligent, peer reviewed world that values trusted endorsements foremost among reputation-enhancing communication channels, social media is emerging as one of the most important tools in the fundraising toolbox."

Mobile Commons is the technology behind today's most effective mobile messaging campaigns. We empower brands to increase sales and consumer engagement, and enable organizations to achieve unprecedented results in fundraising, social action and behavior change.

"The project involves choosing a charity in the UAE, contacting them and working with them to discover their needs - then planning, organizing and leading an event, awareness campaign, fundraiser, etc and then explaining the results and all the feedback loops involved (the control phase). The final report will be a one page summary outlining the highlights of POLC and a five minute video of the POLC process they took."

""We're the parents of 'Success Kid' for goodness sake," Laney told The Daily Dot. "If anyone understands the power, the mass, and goodwill of the Internet, it's those of us lucky to experience it daily." A few newspapers got word of it, and soon a Redditor put the word out: "Calling All Redditors: Success Kid's Dad needs a Kidney. Donate Here." It went viral and in a few days, the campaign hit $100,000 - well over the target."