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"The practical use is simple, even if the underlying technology isn't. Users can walk into a store and point their phone's camera in front of them. After identifying what it is you're looking for, VPS will kick in, using visual data and previous sessions to point you in the right direction. Google showed it off in a hardware store, but it's not hard to imagine how the technology could be extended to malls, large stadiums, theme parks, or museums."

"It's a problematic mission, to be sure, but digital advertising network Exponential felt it was up to the task when it defined 12 millennial subgroups that marketers should know. At the recent Advertising Week in New York, researcher and Exponential vp Bryan Melmed presented the findings from his team's data analysis of 4 million young adults."