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Is the business model of the future one where the customer no longer pays? Already products in the digital marketplace are being given away free, yet companies are still making profits.

Today I was talking some collaborators on LLL3D about how to visualise concepts in Second Life. I remembered I had seen some twitterers mentioning that the University of Iowa had a visualisation of Bloom's taxonomy, I did a search and found that they had interactive models of both Bloom's taxononmy and Wenger's Communities of Practice.

It's an thought-provoking model of networking, inviting you to navigate a visualization of two parallel networks, one of research interests and one of academic institutions. Research topics and publishing outputs become the organizing principals.

So, repeat after me: LinkedIn is not a destination site. We thought the Valley intelligentsia long ago proclaimed the end of destination sites. The desire to "get people to spend more time on LinkedIn" is linked to a failed business model around advertising.

He saw this as summing up the challenge faced by university of which the traditional model has been ownership and sharing stuff only with specific people at specific times. He would argue, on the other hand, that "Free is a hard price to beat".