Facebook Pages are becoming a lot more like Twitter in terms of the ways marketers can use them to reach and engage people inside Facebook. Twitter has proven that the "status update subscription + news feed" conversation model works well for a variety of marketers - from large brands to self promoters like bloggers, consultants, and real estate agents.
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Social Media has started taking important Role in Business. Previously Social media was mostly used by non-business users just for connecting with friends and for making new friends.
But now Business people are also started using Social Media especially Twitter and Facebook for doing marketing, market research and for supporting customers.
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Network actively with the right Twitter users, talk to them, spread their links, give them feedback, support their content. Be a participant in their Twitter experience.
Let's face it, the Twitterverse is made up of individuals and brands. While the branded Twitter accounts are staffed by people, the persona of each Twitter account is either an individual or a company or a brand. For example, General Motors has a branded Twitter account, and they also have product branded Twitter accounts. Like you I receive dozens of new Twitter followers every day. When I plow through them, I usually make my decision to follow back (or not) in under 5 seconds.