Skip1.org is a non-profit with a simple idea. Skip doing just one thing for a day…a coffee, a car wash, a pack of gum and give the money you would have spent on that small luxury to help fight world hunger. Skip1 doesn't have splashy billboards, ads, commercials or any of the traditional trappings of branding campaigns. Skip1.org uses social media to spread their message by engaging people and building relationships. @Skip1 is on Twitter. Skip1dotorg is on YouTube. Skip1.org has a fan page on Facebook, an active blog, and numerous page 1 Google rankings of its web pages and of blog posts by everyday folks to celebrities about the charity's good works.