"What are you going to get done with just a standalone Twitter? You're going to have a lot of conversations around something -- have conversations about content, collaboration, and people," says Ross Mayfield, CEO of Socialtext. "That's why I think something that is a conversational tool like this really benefits from a direct tie-in to the way you're otherwise working."
As of December 2008, 11% of online American adults said they used a service like Twitter or another service that allowed them to share updates about themselves or to see the updates of others.