Strategic Planning with an Outward Mindset - Arbinger - 1 views
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Joe Bennett on 26 Jan 16The Zerorez Phoenix office was known as the renegade-noncompliant, though successful in generating revenue, it had been the thorn in the side of corporate for years. Over time, headquarters began to dread interactions with the satellite office, going so far as avoiding communication for drawn-out periods of time. That was until Zerorez Phoenix franchise owner Casey Ashdown got his hands on a copy of Leadership and Self-Deception. After reading the book, it wasn't long before Ashdown and his business partner Nathan Perrins were attending an Arbinger workshop offered locally by Arbinger Facilitator Michael Merchant. The material resonated with Ashdown immediately, though Perrins was initially a bit more skeptical about the sustainability of a training somehow working its magic to transform an entire organization.