D #2 HW #2 Four Principles of Effective Logo Design - 1 views
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Heather Groen on 13 Jan 12This site is really simple but offers some good points about designing effective logos. The textbook offers an example of logo design, so I wanted to explore some more information. According to this site, there are four main principles: the logo should be simple, versatile, memorable, and relevant. One good point the author made was that most of the top corporate companies use only one or two colors in their logo. A logo must also be expected to appear in many different formats, ranging from a billboard designed to be seen from a distance to a logo etched onto a pencil.