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Santiago Tolosa

D#6 HW#2 - Gestalt Principles - 0 views

  • Gestalt is also known as the "Law of Simplicity" or the "Law of Pragnanz" (the entire figure or configuration), which states that every stimulus is perceived in its most simple form.
  • Gestalt theorists followed the basic principle that the whole is greater than the sum of its parts. In other words, the whole (a picture, a car) carried a different and altogether greater meaning than its individual components (paint, canvas, brush; or tire, paint, metal, respectively). In viewing the "whole," a cognitive process takes place – the mind makes a leap from comprehending the parts to realizing the whole,
  • 1. Figure/Ground
  • ...12 more annotations...
  • This principle shows our perceptual tendency to separate whole figures from their backgrounds based on one or more of a number of possible variables, such as contrast, color, size, etc.
  • Tips Clearly differentiate between figure and ground in order to focus attention and minimize perceptual confusion.
  • Camouflage Camouflage is the deliberate alteration of figure-ground so that the figure blends into the ground. 
  • 2.  Similarity
  • Gestalt theory states that things which share visual characteristics such as shape, size, color, texture, or value will be seen as belonging together in the viewer’s mind. 
  • 3.  Proximity
  • The Gestalt law of proximity states that "objects or shapes that are close to one another appear to form groups". Even if the shapes, sizes, and objects are radically different, they will appear as a group if they are close together.
  • 4.  Closure The satisfaction of a pattern encoded, as it were, into the brain, thus triggering recognition of the stimulus. This can involve the brain's provision of missing details thought to be a part of a potential pattern, or, once closure is achieved, the elimination of details unnecessary to establish a pattern match.
  • 5.  Good Continuation (Continuity)
  • This Gestalt law states that learners "tend to continue shapes beyond their ending points".
  • 6.  Symmetry or Order
  • If an object is asymmetrical, the viewer will waste time trying to find the problem instead of concentrating on the instruction.
anonymous

D6 HW#1 The Gestalt Principles - 0 views

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    A principle of repetition is gestalt. Gestalt means unified as a whole. This website outlines the techniques of gestalt including similarity, continuation, closure, figure/ground, proximity, etc.
Rebecca Jordan

DD#6 HW#1- C6 Bookmarks - 0 views

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    While I was reading the book I wanted to learn more about the gestalt law of perception. I decided to search for it and this is one of the sites that I came upon. The term "gestalt" is kind of the psychological term to describe tools like figure, proximity, closure, continuation, and similarity to bring unity (repetition) to design. It is kind of a neat article about how we can figure out how to make great designs by finding out how we perceive things. I think this concept can be used to my advantage when designing for particular audiences
Rebecca Anderson

D#6 HW #2 Supportive website of Chapter 6 - 0 views

    • Rebecca Anderson
       
      I thought that this page did a good job of adding extra information about the gestalt principals.
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