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Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce
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www.fastcocreate.com/...telling-is-the-ultimate-weapon
storytelling
engagement
story
content
writing
social media
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Carri Bugbee
on 30 Oct 12
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Carri Bugbee
on 30 Oct 12
In his book, Tell to Win, Peter Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
In his book, Tell to Win, Peter Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
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