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TWO-THIRDS OF U.S. travelers think that family and friend reunions bring the most joyful summer vacations, according to a survey from G6 Hospitality's Motel 6. The survey, conducted by SWNS Media Group, revealed that 57 percent of the respondents plan to attend a family or friend reunion this summer. The poll conducted May 20 to 26, also found 2,000 adults traveling this summer said that an average respondent has not gathered with extended family in four years. U.S. travelers will journey nearly 80 miles to reunite with their favorite people and places, while about 32 percent will venture more than 100 miles. More than half of those surveyed believe that reunions will look and feel different this year. The reunion invitee lists include friends (42 percent), significant others (39 percent), neighbors (34 percent) and pets (36 percent). According to the survey, 55 percent of those attending a family reunion this year look forward to celebrating both old traditions while creating new ones, and 64 percent are interested in becoming more connected to their family traditions.

PEOPLE ARE SHOWING a desire to get back to travel, but within certain limits, according to a Reuters Events Travel webinar. The webinar featured information on the current state of the industry from IHG Hotels & Resorts, Visit California and digital consultancy Appnovation. Whether planning, booking or experiencing a vacation, today's travelers are more cautious than ever and are taking more time to research plans and are using digital tools for it, according to the webinar titled "Destination Experience: Driven by Data, Inspired by Travelers." As many as 41 percent of respondents to a survey from Appnovation cited a readiness to travel out of state or province, while only 19 percent were ready for international trips. Almost half of Americans, 49 percent, are likely to travel out of state and 24 percent are likely to travel internationally. "With data, brands are much better equipped to understand these shifts, and use their marketing tools more effectively. In short, you can't innovate properly until you innovate on your internal processes," said Anton Morrison, vice president of user experience and design, Appnovation.

APPROXIMATELY THREE OUT of four travelers agree that Americans are prioritizing travel more in 2024 and prefer a digital, self-service experience for their hotel stays, according to a recent survey by Mews, a hospitality cloud provider. Nearly 80 percent of U.S. travelers favor hotels with fully automated front desks or self-service kiosks, and more than 40 percent prefer checking in via a hotel's website, app, or digital kiosk. "Trends in hospitality are ever-changing but we're seeing indicators that people are prioritizing travel again," said Richard Valtr, Mews's founder. "While we're seeing some softness in mid-market and select service hotels, the luxury sector seems resilient. Guests visiting luxury properties are spending more on bucket list trips and staying for longer." The poll of 2,000 people, evenly split between travelers and hotel workers, revealed that hotel workers anticipate an increase in guest use of technology during travel. A quarter of them expect guests to check in more frequently via hotel websites, apps, or digital kiosks compared to previous years.

NEARLY EIGHT IN 10 Americans plan to travel by car to their summer destination, with the majority citing the enjoyment of driving, according to a recent survey commissioned by G6 Hospitality, parent company of the Motel 6 and Studio 6 brands. Most travelers prefer hotel stays, though they acknowledge that cost will influence their travel plans. The study, surveying 2,000 Americans with summer leisure plans, found that 80 percent distinguish between a "trip" and a "vacation". "There's nothing better than cruising on the highway with the windows down, sun shining and music playing, especially when you're surrounded by your loved ones - even those on four legs," said Julie Arrowsmith, G6 Hospitality's president and CEO. "Whether you're the planner or just along for the ride, Motel 6 and Studio 6 provide pet-friendly and affordable lodging so you can relax, enjoy the journey and focus on creating memories."

U.S. TRAVELERS SAID that gas prices and inflation will impact their summer travel decisions more than COVID-19 concerns, according to a survey commissioned by the American Hotel & Lodging Association. The survey, conducted by Morning Consult and released just ahead of the Memorial Day holiday weekend ending May 30, revealed that more than half of the respondents, 57 percent, are likely to take fewer leisure trips and 54 percent will take shorter trips due to current gas prices. The majority of people surveyed, 82 percent, said that gas prices will have at least some impact on their travel destinations.

APPROXIMATELY 71 PERCENT of travelers seek a separate vacation to unwind after family time, according to a recent survey by IHG Hotels & Resorts. The survey found that many respondents prefer to avoid staying with family during their trips as well. Among respondents avoiding stays with friends and relatives, 55 percent expressed a preference for hotels. These travelers gravitate towards simple relaxation activities, with 60 percent opting for a nap, 46 percent preferring a jacuzzi and 42 percent considering a spa day. "The holidays often go hand-in-hand with traveling to see loved ones, but as much as we enjoy visiting friends and family, it can leave us feeling drained," said Connor Smith, IHG's vice president of masterbrand strategy. "When that happens, people want to relax and be taken care of, enjoy a free breakfast from Holiday Inn Express, or have a glass of wine at Kimpton's social hour without worrying about cleaning their room in the morning."

MORE THAN 260 travel industry and business organizations, such as the U.S. Travel Association, urged a repeal of the pre-departure testing requirement for vaccinated international air travelers. The requirement no longer makes sense in the current environment and discourages international travel at a time when a recent survey In a letter to White House COVID-19 Response Coordinator Dr. Ashish Jha, USTA and its cosigners noted that the economic costs associated with maintaining the measure are significant, with international travel spending 78 percent below 2019 levels. The letter stated that many foreign governments with similar infection, vaccination and hospitalization rates-including the UK, Germany and Canada-have already eliminated pre-departure testing requirements for vaccinated travelers.

USING TECHNOLOGY TO enhance the attendee experience remains a key trend for meeting and event planners as they expect meetings volumes to rise, according to a survey. The tech trend is closely followed by a focus on diversity, equity, and inclusion and a more casual meeting atmosphere. The 2023 State of the Meetings Industry survey by group hospitality analytics firm Knowland and full-service global meetings solution company, ConferenceDirect, also revealed that staff shortages and inquiry backlogs are impacting service standards as rising costs redefine goals. The survey also pointed out that rising costs may cause planners to change their approach, including looking at new destinations. However, cost leveling, return of business travel, and budget increases will support the industry recovery. According to the survey, more than 70 percent of 2022 events had attendance at, or above, 80 percent of 2019 levels. As many as 75 percent of event planners did not expect the number of events and meetings to drop.

APPROXIMATELY 51 PERCENT of hospitality industry professionals participating in STR's Hospitality Industry Sentiment survey expressed optimism about their business confidence over the next two years. Respondents rated their confidence at "8" or higher on a 10-point scale. Analyzing the results over the survey's first year reveals a gradual, consistent decline in confidence ratings for each time span. Meanwhile, global recession fears have diminished since the last survey, STR said. Among various industry challenges, "concerns regarding a potential recession" saw the most significant drop between the last two surveys, ranking third behind labor costs and supply issues. Energy and utility costs are slightly increasing, while supply chain challenges and group demand issues are gradually diminishing. Regarding hotel performance, outlined trends influence demand forecasting expectations, the survey said. The percentage of respondents anticipating "strong improvement" or "some improvement" is gradually declining across all three hotel demand segments. A majority of experts still foresee growth in both business transient and group demand.

MOST AMERICANS PLAN to keep spending at least the same on travel, according to a recent Jenius Bank report. The report indicates that consumers view "richness" as balancing expense management with enjoying life and growing their wealth. Approximately 29.3 percent of Americans refuse to cut back on travel, despite its non-essential status, according to the Jenius Bank report. Also, 20.1 percent of consumers' largest one-time payment in 2023 was for a vacation. The study, "The Mind-Money Connection: How Managing Your Finances Can Make You Happier," reveals how consumers' financial situations are linked to their mental health and wellbeing.

A FEDERAL JUDGE in Florida has accomplished what travel and hospitality organizations have been advocating for months: ending a government mask mandate on airplanes and other forms of transportation. While the government had planned to keep the mandates in place until at least May, critics, including the U.S. Travel Association, said it had outlived its usefulness and a recent survey found most travelers agree. On Monday, U.S. District Judge Kathryn Kimball Mizelle in Tampa said in her ruling that the Centers for Disease Control and Prevention had overstepped its authority in issuing the mask mandate, according to CNBC.com. The Transportation Security Administration later announced it would no longer enforce the mandate, although the CDC continues to recommend that people wear masks on public transit. Several major airlines announced that masks would not longer be required for passengers. Delta Airlines said in a statement that employees and customers could continue wearing masks if they chose. Also, the company said some enforcement of the mandate may continue in the short term as news of the TSA decision is spread, but communications to customers and in-airport signage and announcements would be updated to say that masking is now optional.

ELECTRIC VEHICLE CHARGING points are becoming a standard amenity at hotels, akin to the rise of Wi-Fi in the early 2000s. Benefits for the hotel owners and franchisers can include additional revenue, carbon credits as well as attracting guests from the growing number of electric vehicle drivers. A 2022 Green Lodging survey by the American Hotel and Lodging Association revealed a surge in the deployment of EV chargers within the hospitality sector, with 26.6 percent of all U.S. hotels equipped with charging stations. The EV charging facilities are more commonly found at luxury hotels (nearly 90 percent offer them), while only about one in five limited-service hotels provides charging, representing significant growth opportunities. Hotel brands such as Hilton Hotels & Resorts, Marriott International, BWH Hotel Group, IHG Hotels & Resorts, Choice Hotels International, Hyatt Hotel Corp. and G6 Hospitality have prioritized deploying EV charging based on customer preferences. Their franchisees have begun incorporating EV charging infrastructures into their properties. "We've heard from our owners that offering EV charging solutions is increasingly influential for guests when choosing hotels," said Brian McGuiness, IHG's senior vice president of global guest experience. "This is backed by our observation of guests using EVC filters on the IHG One Rewards mobile app and website. Our integrated EV-charger search filter within the IHG One Rewards mobile app allows travelers to easily find properties with EV charging capabilities, empowering them to plan their journeys conveniently and confidently."

APPROXIMATELY 53 PERCENT of Americans plan not to use all their vacation time this year, despite receiving 12 days annually, the fewest of any country, according to a recent study by travel platform Expedia. Vacation deprivation in the U.S., defined as the feeling of not having enough time off, reached an 11-year high at 65 percent, even as rates have decreased in many other parts of the world. Expedia's 24th annual Vacation Deprivation Report 2024, which surveyed 11,580 people across 11 countries in March and April, found that American and Japanese workers take a similar number of days off each year, 11 and 12 respectively. However, Japan has the world's lowest vacation deprivation level at 53 percent. This may be due to Japanese workers taking more frequent short vacations and prioritizing relaxation during their getaways, Expedia said.

The Airports Council International has revealed the latest results of its annual Airport Service Quality Awards, recognising the world's most customer-friendly airports, based on 600,000 passenger surveys around the world.