Skip to main content

Home/ Travel for freedom/ Group items tagged The-impact-of-technology-on-the-travel-and-tourism-industry

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
asianhospitality

Webinar: More travelers using digital tools to plan trips - 0 views

www.asianhospitality.com/igital-tools-to-research-plans

Asian-Hospitality The-impact-of-technology-on-the-travel-and-tourism-industry Technology-in-hospitality-industry Google-travel-survey

shared by asianhospitality on 24 Jan 22 - No Cached
  • asianhospitality on 24 Jan 22
     
    PEOPLE ARE SHOWING a desire to get back to travel, but within certain limits, according to a Reuters Events Travel webinar. The webinar featured information on the current state of the industry from IHG Hotels & Resorts, Visit California and digital consultancy Appnovation. Whether planning, booking or experiencing a vacation, today's travelers are more cautious than ever and are taking more time to research plans and are using digital tools for it, according to the webinar titled "Destination Experience: Driven by Data, Inspired by Travelers." As many as 41 percent of respondents to a survey from Appnovation cited a readiness to travel out of state or province, while only 19 percent were ready for international trips. Almost half of Americans, 49 percent, are likely to travel out of state and 24 percent are likely to travel internationally. "With data, brands are much better equipped to understand these shifts, and use their marketing tools more effectively. In short, you can't innovate properly until you innovate on your internal processes," said Anton Morrison, vice president of user experience and design, Appnovation.
1 - 1 of 1
Showing 20▼ items per page