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THREE LARGE HOTEL companies took advantage of last week's 2021 AAHOA Convention & Trade Show at the Kay Bailey Hutchison Convention Center in Dallas to announce new brand prototypes and refurbishments. They include two new extended-stay concepts and investments in existing midscale brands. Red Roof Inn introduced its new HomeTowne Studios prototype that the company said features a cost-effective development footprint, and a layout that offers improved operational efficiency. Also, G6 Hospitality, parent company for Motel 6 and Studio 6, introduced its Studio 6 Suites to meet what it sees as increased demand of extended-stay brands. Also, Wyndham Hotels & Resorts announced it would invest more than $40 million over the next three years in its Microtel and La Quinta by Wyndham brands. The company's Microtel Lift Incentive Program aims to encourage renovations that will bring existing properties parallel to the new build prototypes followed by the brands.

IT'S BEEN SIX decades of keeping the light on for guests by Motel 6. To mark the occasion, the economy brand is thanking its team members, owners and guests, with plans to stick to the same business model for the next 60 years. Motel 6 began in 1962 in Santa Barbara, California, for just $6 a night in keeping with the philosophy of providing affordable, clean and comfortable lodging, according to the company. Since then, the brand, owned by G6 Hospitality, has followed a strategic development plan that has led it to expand more than 1,400 Motel 6 and Studio 6 locations throughout the U.S. and Canada, said Rob Palleschi, G6 CEO, in a video for the June 25 anniversary. "Years later, our value proposition remains rooted in the same belief, that everyone has the right to travel," Palleschi said. "As we look to the next 60 years, I want to thank every team member and owner for their dedication to our brand."

FRESH FROM SELLING off much of its portfolio, NewcrestImage recently agreed to purchase nine hotels in Arizona from G6 Hospitality, six branded Motel 6 and three branded Studio 6. The company expects to close the transaction in early March. The six Motel 6 properties Dallas-based NewcrestImage will purchase are: Mesa North, 152 rooms Phoenix West, 148 rooms Phoenix Tempe, 131 rooms Scottsdale South, 100 rooms Mesa South, 91 rooms Phoenix Airport, 61 rooms The three Studio 6 properties being acquired are: Tempe, 151 rooms Phoenix Deer Valley, 142 rooms Tucson East, 121 rooms "Acquiring properties, along with developing new hotels, are our two primary investment strategies for achieving growth in 2022," said Mehul Patel, chairman and CEO of NewcrestImage. "We look forward to creating fresh opportunities for these nine Arizona hotels in keeping with our operating philosophy, abilities, and track record." Arizona is an attractive market because its hotel occupancy is robust and above the national average," Patel said.

INDIA-BASED ORAVEL Stays, the parent company of the global travel technology company OYO, has agreed to purchase G6 Hospitality, franchiser for the economy Motel 6 and Studio 6 brands, for $525 million from Blackstone Real Estate. The all-cash transaction is expected to close in the fourth quarter, subject to customary closing conditions. Since launching in the U.S. in 2019, OYO has expanded to operate more than 320 hotels across 35 states, according to a joint statement from the companies. It aims to add around 250 hotels to its network this year, offering a technology suite, global distribution network and marketing expertise. "This acquisition is a significant milestone for a startup company like us to strengthen our international presence," said Gautam Swaroop, CEO of OYO International. "Motel 6's strong brand recognition, financial profile and network in the US, combined with OYO's entrepreneurial spirit will be instrumental in charting a sustainable path forward for the company which will continue to operate as a separate entity."

NEARLY EIGHT IN 10 Americans plan to travel by car to their summer destination, with the majority citing the enjoyment of driving, according to a recent survey commissioned by G6 Hospitality, parent company of the Motel 6 and Studio 6 brands. Most travelers prefer hotel stays, though they acknowledge that cost will influence their travel plans. The study, surveying 2,000 Americans with summer leisure plans, found that 80 percent distinguish between a "trip" and a "vacation". "There's nothing better than cruising on the highway with the windows down, sun shining and music playing, especially when you're surrounded by your loved ones - even those on four legs," said Julie Arrowsmith, G6 Hospitality's president and CEO. "Whether you're the planner or just along for the ride, Motel 6 and Studio 6 provide pet-friendly and affordable lodging so you can relax, enjoy the journey and focus on creating memories."

BEST WESTERN HOTELS & Resorts is the most recent large hotel company to meet with AAHOA leaders over the association's 12 Points of Fair Franchising. The two parties discussed their ongoing relationship and the needs of the industry. Members of the Best Western team included Larry Cuculic, president and CEO; John Kelly, board chairman; Danny Lafayette, board vice-chairman; Phil Payne, board secretary-treasurer; and board directors Mike Merchant, Ishwar Naran, Viral "Victor" Patel and Stephen Wahrlich, according to AAHOA. Best Western has a portfolio of 19 brands, and approximately 4,500 hotels across all chain scale segments, and it joins G6 Hospitality, parent company for the Motel 6 and Studio 6 brands, in reviewing the 12 points. "Best Western Hotels & Resorts has been a longtime partner of AAHOA - a span of time that includes more than three decades - and we always welcome the opportunity to continue the dialogue for the betterment and prosperity of the entire industry," said Nishant "Neal" Patel, AAHOA chairman. "Our recent meeting underscores how open communication, collaboration, and partnership are key to maintaining a fruitful relationship that benefits both organizations and, ultimately, the industry as a whole."

MORE THAN HALF, or 51 percent, of those traveling to celebrate winter holidays this year will hit the road rather than take to the sky at 13 percent, according to a recent survey commissioned by G6 Hospitality. One in four travelers will choose a hotel or motel this holiday season. G6 is the parent company of Motel 6 and Studio 6 brands. The study surveyed 2,000 Americans planning to celebrate winter holidays and found a 2 percent increase in road travelers compared to OnePoll's 2023 findings. This choice is driven by the proximity of their destination at 46 percent and the desire to save money at 26 percent. For many, the joy of a road trip lies in the journey itself, with 80 percent believing it enhances the travel experience, the survey said. This sentiment may stem from 39 percent admitting to having a preferred or assigned seat in the car when traveling with family.

TEXAS-BASED G6 HOSPITALITY launched 'Light Her Way' program to empower women seeking hotel ownership opportunities with tools and resources, a statement said. The company announced the program during AAHOA's inaugural HerOwnership Conference & Retreat in October. The Carrollton, Texas-based G6 owns Motel 6 and Studio 6 brands in the U.S. and Canada. "We have always promoted the belief that everyone has the right to travel, but it is just as important that everyone have the right to ownership," said Tina Burnett, chief development officer, G6 Hospitality. "The launch of 'Light Her Way' will empower women on the path to ownership and is an example of how we live up to our values."

AAHOA's 12 POINTS of Fair Franchising are meant to serve as a template for hotel franchisers to use in how they relate to association members. One of those franchisers, G6 Hospitality, recently responded and let AAHOA leadership know how they're applying the points. G6, parent company of Motel 6 and Studio 6 economy brands, provided an analysis of all the 12 points in which the company provides additional commentary and clarification around the brand's practices related to its franchisees, according to AAHOA. The association released the 12 Points in April as part of educational offerings. Rob Palleschi, CEO of G6 Hospitality, said his company emphasizes open communication and collaboration with its franchisees. "We value our relationship with AAHOA and are committed to open communication and collaboration to support both our owners and our industry," said Rob Palleschi, CEO of G6 Hospitality.

ROB PALLESCHI, G6 Hospitality CEO for five years, is stepping down to move to a new position. Julie Arrowsmith, Carrollton, Texas-based G6's president and chief financial officer, has been appointed interim CEO. Palleschi is transiting to the position of CEO of American Campus Communities, a student housing manager, owner and developer, according to G6, the parent company of the economy Motel 6 and Studio 6 brands. A former executive at Hilton Worldwide as well as CEO and president of the restaurant chain TGI Fridays Inc., Palleschi succeeded former G6 CEO Jim Amorosia in 2019. "It has been a great honor to be CEO of G6 for the last five years," said Mr. Palleschi. "I want to express my gratitude to our dedicated team members, talented management team and valued franchisees across the nation for their tremendous contributions to G6. With Julie's energy, commitment to G6's values and nearly three decades as part of the G6 team, I could not be more confident in the company's next chapter."

INTERNATIONAL WOMEN'S DAY is March 8, and hotel owners and large hospitality companies are taking time to make sure the women in the industry are reaching their full potential. Recent data shows women are improving their position in the industry, but more remains to be done. For California hotelier Sunil "Sunny" Tolani, that means giving female employees at his company, The Prince Organization, special training and time off for health care. For Tina Burnett, recently promoted chief development officer at G6 Hospitality, home company of Motel 6 and Studio 6 brands, it means making sure women are included in the same way as their male colleagues. "At our company, we believe women to be just as smart and capable as men-if not more so and there are intelligent and highly competent," Tolani said. "The traits generally associated for good hospitality as good social skills, warmth, compassion, expressiveness, generosity and altruistic impulses. We are focusing on the next generation of women hoteliers and convey to them that really extraordinary careers can be made in our widely diverse Hospitality industry."

The 73-room Red Roof Inn-Hometown Studios by Red Roof Ridgecrest and the 50-room Fairmont Breakers Long Beach in California won the Lodging Econometrics/California Lodging Investment Conference 2025 Hotel Developments of the Year Award. The hotels were recognized in the select-service/extended-stay and luxury hotel categories, respectively. Craig Sullivan, CLIC's founder and president, and Bruce Ford, LE's senior vice president and director of global business development, will present the awards during the opening session of the conference on March 5 to 6 at the Westin Long Beach, CLIC and LE said in a joint statement. For Red Roof properties, the brand collaborated with an established franchisee to repurpose an aging asset, bringing two new hotel products to a growing market.