Group items tagged

ROB PALLESCHI, G6 Hospitality CEO for five years, is stepping down to move to a new position. Julie Arrowsmith, Carrollton, Texas-based G6's president and chief financial officer, has been appointed interim CEO. Palleschi is transiting to the position of CEO of American Campus Communities, a student housing manager, owner and developer, according to G6, the parent company of the economy Motel 6 and Studio 6 brands. A former executive at Hilton Worldwide as well as CEO and president of the restaurant chain TGI Fridays Inc., Palleschi succeeded former G6 CEO Jim Amorosia in 2019. "It has been a great honor to be CEO of G6 for the last five years," said Mr. Palleschi. "I want to express my gratitude to our dedicated team members, talented management team and valued franchisees across the nation for their tremendous contributions to G6. With Julie's energy, commitment to G6's values and nearly three decades as part of the G6 team, I could not be more confident in the company's next chapter."

INDIA-BASED ORAVEL STAYS, parent company of travel technology firm Oyo, completed the previously announced $525 million acquisition of G6 Hospitality from Blackstone Real Estate. The company is also restructuring G6's leadership, replacing President and CEO Julie Arrowsmith and other top executives effective Tuesday. In September, Oravel Stays agreed to acquire G6 Hospitality from Blackstone Real Estate for $525 million in an all-cash deal. On Tuesday, Oyo named Sonal Sinha as CEO, with Tina Burnett continuing as chief development officer, the company said in a statement. G6's chief financial officer, chief brand officer, general counsel, chief information officer and chief human resources officer also are being replaced. "We will continue to invest in skills that are unique and critical to the G6 business, such as supply, account management, corporate sales, brand standards, offline marketing, and safety and security," said Gautam Swaroop, OYO International's CEO. "Over the years, OYO has successfully leveraged capabilities developed in India in technology, revenue management, e-commerce, procurement, legal, finance, and HR and will extend these to the G6 business as well."

IN RECOGNITION OF National Human Trafficking Prevention Month in January, G6 Hospitality, the parent company of Motel 6 and Studio 6, has intensified efforts to combat and raise awareness about human trafficking. This month, the company is introducing an updated mandatory training program, "The Room Next Door," to identify signs and response protocols for human trafficking within the lodging industry, G6 Hospitality said in a statement. "G6 Hospitality remains committed to combating human trafficking across the country and maintains a zero-tolerance policy against it," said Julie Arrowsmith, CEO of G6 Hospitality. "Our expanded anti-human trafficking program will ensure that our team members, franchisees, and hotel teams are educated advocates who can help the industry move toward eradicating human trafficking." The training is mandatory at every Motel 6 and Studio 6 locations, the statement said. The company is also renewing ongoing partnerships in 2024 with law enforcement agencies and survivor advocate organizations, including:

AAHOA's 12 POINTS of Fair Franchising are meant to serve as a template for hotel franchisers to use in how they relate to association members. One of those franchisers, G6 Hospitality, recently responded and let AAHOA leadership know how they're applying the points. G6, parent company of Motel 6 and Studio 6 economy brands, provided an analysis of all the 12 points in which the company provides additional commentary and clarification around the brand's practices related to its franchisees, according to AAHOA. The association released the 12 Points in April as part of educational offerings. Rob Palleschi, CEO of G6 Hospitality, said his company emphasizes open communication and collaboration with its franchisees. "We value our relationship with AAHOA and are committed to open communication and collaboration to support both our owners and our industry," said Rob Palleschi, CEO of G6 Hospitality.

TEXAS-BASED G6 HOSPITALITY launched 'Light Her Way' program to empower women seeking hotel ownership opportunities with tools and resources, a statement said. The company announced the program during AAHOA's inaugural HerOwnership Conference & Retreat in October. The Carrollton, Texas-based G6 owns Motel 6 and Studio 6 brands in the U.S. and Canada. "We have always promoted the belief that everyone has the right to travel, but it is just as important that everyone have the right to ownership," said Tina Burnett, chief development officer, G6 Hospitality. "The launch of 'Light Her Way' will empower women on the path to ownership and is an example of how we live up to our values."

HOSPITALITY TECHNOLOGY FIRM OYO aims to invest $10 million to enhance G6 Hospitality's digital assets, including its website and app, targeting a quadruple increase in apps before summer. The company will use digital targeting, focusing on high-intent customers through direct partnerships with Google and Microsoft. The investment will fund data-driven digital campaigns to reach customers actively searching for accommodations with an aim toward boosting booking conversions and franchise partner value, G6 Hospitality said in a statement. "By concentrating our resources on users most likely to convert, we're optimizing our marketing spend and delivering more value to our franchise partners," said Shashank Jain, G6 Hospitality's head of online revenue. "The investment underscores G6's commitment to supporting its franchise network by driving direct bookings and reducing dependency on third-party platforms."

G6 HOSPITALITY, PARENT of Motel 6 and Studio 6, recently signed with Los Angeles-based S.R.E Enterprises LLC to develop a 295-room Motel 6 near the Las Vegas Strip. The property is expected to open in May. The hotel will be one of the largest properties in the company's history, G6 said in a statement. "This new addition to our portfolio, which is strategically located in one of the world's most visited destinations, is an exciting milestone," said Sonal Sinha, G6 Hospitality's CEO. "We are grateful to our franchise partners and S.R.E Enterprises LLC for their collaboration and trust, and to the G6 team for their support in bringing this project to life."

Studio 6 Katy, Texas, a new-build extended-stay hotel, is now open in the Houston suburb. It is owned by Sharin Patel and Ripan Modi. The 63-suite hotel was built under the new design parent company G6 Hospitality introduced last year. Nearby attractions include Rhodes Stadium and Legacy Stadium, Nelson Water Gardens and Nursery and Typhoon Texas Waterpark. The hotel also is pet friendly, and G6's recently implemented "Clean@6" cleaning and safety protocols are in effect at the new property. "Katy is a vibrant town and popular destination for business and tourism, and we are excited to partner with G6 Hospitality to bring more affordable lodging options to the area," said Modi, who also is the hotel's general manager. "We chose to open a Studio 6 because of the brand's longstanding commitment to leaving the light on for guests, which has been of even greater need for those required to continue travel during these times. Whether guests are looking to stay for an extended period or just a night or two, our goal is to make traveling affordable and accessible for all."

MORE THAN HALF, or 51 percent, of those traveling to celebrate winter holidays this year will hit the road rather than take to the sky at 13 percent, according to a recent survey commissioned by G6 Hospitality. One in four travelers will choose a hotel or motel this holiday season. G6 is the parent company of Motel 6 and Studio 6 brands. The study surveyed 2,000 Americans planning to celebrate winter holidays and found a 2 percent increase in road travelers compared to OnePoll's 2023 findings. This choice is driven by the proximity of their destination at 46 percent and the desire to save money at 26 percent. For many, the joy of a road trip lies in the journey itself, with 80 percent believing it enhances the travel experience, the survey said. This sentiment may stem from 39 percent admitting to having a preferred or assigned seat in the car when traveling with family.

G6 HOSPITALITY INTERNATIONAL Inc. and HotelKey plan to update technology across its U.S. and Canada properties, with HotelKey remaining the core property management system for all Motel 6 and Studio 6 properties. G6, now part of OYO's global portfolio, is led by Ritesh Agarwal as chairman, while HotelKey is led by Aditya Thyagarajan as president. The announcement was made at the Radisson Blu, Nagpur, Maharashtra, in the presence of Nitin Gadkari, India's union minister of road transport and highways, the companies said in a joint statement. "HotelKey's feature set and user-friendly interface have consistently delivered strong results for property owners," said Agarwal, also the founder and CEO of OYO. "Their PMS platform's high adoption rates and positive feedback from hoteliers show why they're the ideal technology partner for our franchisees. HotelKey's success story exemplifies Indian technology excellence, with core development and engineering operations based in Nagpur."

INDIA-BASED ORAVEL Stays, the parent company of the global travel technology company OYO, has agreed to purchase G6 Hospitality, franchiser for the economy Motel 6 and Studio 6 brands, for $525 million from Blackstone Real Estate. The all-cash transaction is expected to close in the fourth quarter, subject to customary closing conditions. Since launching in the U.S. in 2019, OYO has expanded to operate more than 320 hotels across 35 states, according to a joint statement from the companies. It aims to add around 250 hotels to its network this year, offering a technology suite, global distribution network and marketing expertise. "This acquisition is a significant milestone for a startup company like us to strengthen our international presence," said Gautam Swaroop, CEO of OYO International. "Motel 6's strong brand recognition, financial profile and network in the US, combined with OYO's entrepreneurial spirit will be instrumental in charting a sustainable path forward for the company which will continue to operate as a separate entity."

FRESH FROM SELLING off much of its portfolio, NewcrestImage recently agreed to purchase nine hotels in Arizona from G6 Hospitality, six branded Motel 6 and three branded Studio 6. The company expects to close the transaction in early March. The six Motel 6 properties Dallas-based NewcrestImage will purchase are: Mesa North, 152 rooms Phoenix West, 148 rooms Phoenix Tempe, 131 rooms Scottsdale South, 100 rooms Mesa South, 91 rooms Phoenix Airport, 61 rooms The three Studio 6 properties being acquired are: Tempe, 151 rooms Phoenix Deer Valley, 142 rooms Tucson East, 121 rooms "Acquiring properties, along with developing new hotels, are our two primary investment strategies for achieving growth in 2022," said Mehul Patel, chairman and CEO of NewcrestImage. "We look forward to creating fresh opportunities for these nine Arizona hotels in keeping with our operating philosophy, abilities, and track record." Arizona is an attractive market because its hotel occupancy is robust and above the national average," Patel said.

The foundation for Rip Patel's interest in hotel franchise development was laid in his teen years. Patel, appointed in January as G6 Hospitality's vice president for franchise development, shares that story in this month's Leadership Series. When he was almost 16 years old, Patel and his family were developing their first franchise hotel, a Holiday Inn Express. As part of the process, they had to undergo an inspection by the franchise representative. "I just remember being so nervous and all the family being nervous. This was kind of a make it or break it for us," Patel said. "He came in and just went through everything while we're just sweating, and everything worked out. I always remembered and appreciated that particular meeting, and I thought that's something that I definitely want to do in the future." That future is now, and Patel has definite goals for his new position.

INTERNATIONAL WOMEN'S DAY is March 8, and hotel owners and large hospitality companies are taking time to make sure the women in the industry are reaching their full potential. Recent data shows women are improving their position in the industry, but more remains to be done. For California hotelier Sunil "Sunny" Tolani, that means giving female employees at his company, The Prince Organization, special training and time off for health care. For Tina Burnett, recently promoted chief development officer at G6 Hospitality, home company of Motel 6 and Studio 6 brands, it means making sure women are included in the same way as their male colleagues. "At our company, we believe women to be just as smart and capable as men-if not more so and there are intelligent and highly competent," Tolani said. "The traits generally associated for good hospitality as good social skills, warmth, compassion, expressiveness, generosity and altruistic impulses. We are focusing on the next generation of women hoteliers and convey to them that really extraordinary careers can be made in our widely diverse Hospitality industry."

THREE MAJOR U.S. hospitality firms have donated $1 million to the No Room for Trafficking Survivors Fund by the American Hotel & Lodging Association Foundation to support human trafficking prevention and survivors, a statement said. The Hyatt Hotels Foundation donated $500,000 to the fund and the G6 Hospitality and Extended Stay America gave a combined $500,000 to the initiative, AHLA said in a statement. The fund supports economic stability for survivors of human trafficking. It also provides advance training and education to prevent human trafficking within the industry. A representative from the Hyatt Hotels Foundation will serve as co-chair of the No Room for Trafficking Advisory Council. "We recognize the potential of human trafficking to intersect with the hospitality industry and believe that one of the best ways the industry can combat the egregious violation of fundamental human rights is through efforts like the AHLA Foundation's No Room for Trafficking Survivors Fund," said Malaika Myers, the Hyatt foundation's chief human resource officer. "The fight against human trafficking has no finish-line, and as an industry we will continue to provide cutting-edge resources and support to ensure we are doing all we can to prevent and respond to human trafficking," said Rosanna Maietta, president and CEO of AHLA Foundation.

IT'S BEEN SIX decades of keeping the light on for guests by Motel 6. To mark the occasion, the economy brand is thanking its team members, owners and guests, with plans to stick to the same business model for the next 60 years. Motel 6 began in 1962 in Santa Barbara, California, for just $6 a night in keeping with the philosophy of providing affordable, clean and comfortable lodging, according to the company. Since then, the brand, owned by G6 Hospitality, has followed a strategic development plan that has led it to expand more than 1,400 Motel 6 and Studio 6 locations throughout the U.S. and Canada, said Rob Palleschi, G6 CEO, in a video for the June 25 anniversary. "Years later, our value proposition remains rooted in the same belief, that everyone has the right to travel," Palleschi said. "As we look to the next 60 years, I want to thank every team member and owner for their dedication to our brand."

NEARLY EIGHT IN 10 Americans plan to travel by car to their summer destination, with the majority citing the enjoyment of driving, according to a recent survey commissioned by G6 Hospitality, parent company of the Motel 6 and Studio 6 brands. Most travelers prefer hotel stays, though they acknowledge that cost will influence their travel plans. The study, surveying 2,000 Americans with summer leisure plans, found that 80 percent distinguish between a "trip" and a "vacation". "There's nothing better than cruising on the highway with the windows down, sun shining and music playing, especially when you're surrounded by your loved ones - even those on four legs," said Julie Arrowsmith, G6 Hospitality's president and CEO. "Whether you're the planner or just along for the ride, Motel 6 and Studio 6 provide pet-friendly and affordable lodging so you can relax, enjoy the journey and focus on creating memories."

INDIA-BASED ORAVEL STAYS, the parent company of OYO, is reportedly in talks to raise $200 million in a primary funding round, according to Business Standard. The funds are expected to support OYO's potential acquisition of G6 Hospitality, which owns the budget Motel 6 and Studio 6 chains in the U.S. Oravel Stays aims for a valuation between $4.5 billion and $5 billion, up from its previous $2.4 billion valuation, though still below its earlier $10 billion target. The company is in discussions with offshore institutional and private Indian investors to secure the funding, Business Standard reported. Among the private investors involved are InCred Wealth, J&A Partners, the Mankind Pharma family office, and ASK Financial Holdings, all of whom previously valued OYO at $2.4 billion. OYO, backed by SoftBank, has not commented on the matter.

THREE LARGE HOTEL companies took advantage of last week's 2021 AAHOA Convention & Trade Show at the Kay Bailey Hutchison Convention Center in Dallas to announce new brand prototypes and refurbishments. They include two new extended-stay concepts and investments in existing midscale brands. Red Roof Inn introduced its new HomeTowne Studios prototype that the company said features a cost-effective development footprint, and a layout that offers improved operational efficiency. Also, G6 Hospitality, parent company for Motel 6 and Studio 6, introduced its Studio 6 Suites to meet what it sees as increased demand of extended-stay brands. Also, Wyndham Hotels & Resorts announced it would invest more than $40 million over the next three years in its Microtel and La Quinta by Wyndham brands. The company's Microtel Lift Incentive Program aims to encourage renovations that will bring existing properties parallel to the new build prototypes followed by the brands.

A NEW SURVEY finds that U.S. travelers are getting the urge to explore and acting on that spur-of-the-moment travel bug as temperatures begin to rise. Around 67 percent of Americans with travel plans this year say that the best trips are spontaneous and decided on a whim, a study by Motel 6 and Studio 6 found. The study, which surveyed more than 2,000 Americans who plan to travel this year, also found that almost three-quarters, or 73 percent, would be willing to visit a surprise destination. "Taking a last-minute getaway is a great way to add some joy into your life," said Julie Arrowsmith, president/interim CEO, G6 Hospitality, parent company of Motel 6 and Studio 6. Traveling distances, with companions According to the survey, seven in 10 (70 percent) U.S. travelers say they are indulging in longer excursions by traveling more than three hours from their hometown. When asked about companions, more than three in four (78 percent) travelers prefer to journey with other people, while almost one in three (28 percent) are planning to explore with pets, it added. Off-season and longer trips With impromptu trips on the rise, more than two in five (44 percent) vacationers admit they are switching up their travel experiences this year. Most notably, the typical "travel season" may be a thing of the past, with almost half (47 percent) indicating that they are just as likely to get away during the off-season or weekdays as opposed to peak times like holidays and weekends. Another 32 percent are taking longer vacations than ever before, the study pointed out.