Group items tagged

THE STATE OF the U.S. hotel industry is strong going into 2024, according to American Hotel & Lodging Association's 2024 State of the Hotel Industry report. Average hotel occupancy is expected to reach nearly 63.6 percent in 2024, a slight increase from the 62.9 percent in 2023 but below the 65.8 percent rate recorded in 2019. Nominal RevPAR is also anticipated to rise to $101.82 in 2024, up by 4 percent from 2023 and over 17 percent from 2019. AHLA projects hotels will pay employees a record sum of over $123 billion in wages, salaries, and compensation in 2024, surpassing $118 billion in 2023 and $102 billion in 2019. Hotels are expected to add approximately 45,000 employees this year, while the industry's workforce remains nearly 225,000 below the almost 2.37 million employed in 2019, the AHLA report said. The report, projecting persistent challenges for hoteliers in the face of nationwide labor shortages as they approach 2019 occupancy levels, draws on data and analysis from Oxford Economics. It was developed in collaboration with AHLA Premier Partners: STR, Avendra, Ecolab, Encore, JLL, Oracle, and Towne Park.

CBRE HOTELS RECENTLY reduced U.S. hotel forecast as lodging demand dips amid soft leisure travel and slower corporate profit growth. The upcoming election in November and other economic factors led to the revisions. The research group now projects a 1.2 percent RevPAR increase for 2024, down from 2 percent in May. However, it expects a 2 percent RevPAR growth in the second half of 2024, up from 0.5 percent in the first half, driven by international tourism and election events. Lodging industry performance is closely linked to economic strength, with GDP growth generally correlating with RevPAR growth, CBRE said in a statement. The company forecasts 2.3 percent GDP growth and 3.2 percent average inflation for 2024. "We expect low single-digit RevPAR growth over the near-term as election-related events, growth in inbound international travel and an anticipated lower interest rate environment should support hotel demand," said Rachael Rothman, CBRE's head of hotel research and data analytics. "Challenges including weakening consumer spending and increased competition from short-term rentals, cruise lines and other lodging alternatives pose downside risks."

HOTELS STRUGGLED WITH rising costs outpacing revenue growth in 2024, hindering economic growth and job creation, according to American Hotel & Lodging Association's 2025 State of the Industry report. Despite these challenges, opportunities remain, driven by guest spending trends, shifting traveler behaviors, and major upcoming events. The report, published with Accenture, found property costs outpacing revenue, with operations, maintenance, sales, marketing, and IT expenses rising nearly 5 percent in 2024, adding to hotel industry challenges. "America's small business hotel owners have been struggling as rising costs, compounded by high inflation and interest rates, make it difficult to stay open and serve guests," said Rosanna Maietta, AHLA's president and CEO. "That's why we will be focused on promoting policies that help our members overcome these challenges so they can focus on what they do best-creating pathways for their employees to find lasting careers and creating unforgettable experiences for their guests."

HILTON HOTELS & RESORTS retained its title as the world's most valuable hotel brand for the ninth consecutive year, while Hyatt Hotels Corp. secured the second spot again, according to the latest data from Brand Finance. Meanwhile, India's Taj Hotels is the world's second-fastest-growing brand, primarily due to revenue growth and improved brand strength. Hilton's brand value is estimated at $11.6 billion in the Brand Finance Global 500 2024 ranking. Hyatt holds a value of $6 billion, and Taj increased its brand value by 45 percent to $545 million, Brand Finance said in a statement. "Many top hotel brands have struggled to grow their brand value as robustly as in the years leading up to 2020, and the Brand Finance Hotels 2024 ranking shows that these challenges are ongoing as the industry recovers," said Henry Farr, Brand Finance's associate director. "Despite an uptick in travel and hotel demand, the actual growth hasn't matched expectations, resulting in slight declines or minimal brand value growth for the world's leading hotel brands."

LAURA LEE BLAKE, president and CEO of AAHOA, and Neal Patel of Patel Partners were among The Hill's Top Lobbyists of 2024 for their leadership in advocating for the hotel industry amid legislative and political challenges. The list recognizes individuals who have effectively advanced their industry's interests in a changing political landscape. Blake and Patel's inclusion comes as the hospitality sector faces ongoing legislative and regulatory challenges, AAHOA said in a statement. AAHOA Chairman Miraj Patel congratulated Blake and Neal Patel on the recognition. "Their dedication and efforts on behalf of our industry continue to make a meaningful impact," Patel said. "We are fortunate to have such strong advocates representing AAHOA and our industry."

THE DEPARTMENT OF Homeland Security will issue more than 64,000 additional H-2B visas for fiscal year 2024, surpassing a congressionally authorized discretionary cap for the second consecutive year. The American Hotel & Lodging Association, AAHOA and others have been lobbying for the increase as a step to relieving the labor shortage challenge in the hotel industry. A forthcoming interim final rule, which was announced on Friday, will additionally approve temporary work visas, bringing the total to over 130,000 including those issued under the regular annual cap of 66,000. Chip Rogers, AHLA president and CEO, commended the federal government's action. "The H-2B Workforce Coalition, which AHLA co-chairs, worked hard to convince the Biden administration to offer this considerable expansion, which nearly doubles the yearly allocation of H-2B visas," said Rogers. "These extra visas will be crucial to helping hotels and resorts in remote vacation destinations fill seasonal roles, and we thank Homeland Security Secretary Mayorkas for making them available. But we still need help from Congress to get hoteliers across the country all the employees they need. That includes establishing an H-2B returning worker exemption, passing the Asylum Seeker Work Authorization Act, and passing the H-2 Improvements to Relieve Employers (HIRE) Act."

AAHOA AND KALIBRI Labs launched a national study on the impact of federal policy changes and industry challenges, showing a mixed outlook for U.S. hospitality in 2025. About one-third of hotel submarkets are ahead of 2024 benchmarks, but more are seeing declines-particularly in government and corporate segments-raising concerns ahead of peak summer travel. AAHOA's March 2025 survey found 69 percent of hotel owners reported business declines linked to recent federal policy changes. "These findings are not just numbers-they reflect the real-world challenges and opportunities facing our members," said Miraj Patel, AAHOA chairman. "It's encouraging to see that some markets are holding steady or growing, but the overall outlook calls for close attention and action. As owners, we are on the front lines, and partnerships like this help ensure our perspective is represented in broader industry discussions."

U.S. HOTELS ADDED 700 jobs in May, highlighting persistent workforce shortages, with 191,500 vacancies since early 2020, according to the American Hotel & Lodging Association. However, a survey by AHLA of hoteliers in May found 76 percent of respondents are experiencing a staffing shortage and 13 percent reported they are severely understaffed, meaning the shortage is affecting their hotel's ability to operate. By comparison, in a January survey, 67 percent said they were experiencing a staffing shortage, and 72 percent said they were unable to fill open positions. Total hotel employment is now approximately 1.92 million, according to the Bureau of Labor Statistics. This is still 191,500 short of pre-pandemic levels in February 2020, highlighting the ongoing struggle to find workers.

HIHOTELS BY HOSPITALITY International, a franchiser of conversion and new-build economy hotels, recently expanded its communication suite to enhance dialogue with its franchisees, supporting hotel owners through multi-channel engagement. The company maintains open channels at all levels, including direct access to the CEO, hihotels said in a statement. "At hihotels, the strength of our brands is rooted in the voices of our franchisees and the relationships we build," said Chris Guimbellot, hihotels' president and CEO. "We are small enough to listen, yet large enough to deliver-enabling us to focus on individual properties and provide unparalleled industry support." The expanded communication suite includes: Advisory council: Launched in 2023, this forum meets quarterly and includes franchisees, a vendor and the hihotels director, allowing franchisees to help shape hihotels' hihub: Introduced in December 2023, this digital platform facilitates continuous communication between franchisees and the hihotels team, offering educational resources to enhance hotel operations. WhatsApp group: Rolled out in the first quarter of 2024, the real-time messaging platform enables franchisees to contribute to system-wide improvements and build relationships with other franchisees and the hihotels corporate team. Newsletters: INNside Track, a quarterly newsletter, keeps franchisees informed on industry and marketing trends, company updates, events and networking opportunities. It is complemented by "An Update from Guimbellot," which highlights challenges, opportunities and new programs. Each communication includes Guimbellot's phone number and encourages franchisees to reach out with questions, concerns, ideas and feedback. Assurance & marketing program: This initiative has directors who help service properties and provide owners with ongoing sales, marketing and operations support. Regional conferences: Hihotels conducts smaller, regional conferences to nurture pe

APPROXIMATELY 52 PERCENT of Americans plan to travel overnight for leisure during the upcoming holidays, according to a recent American Hotel & Lodging Association survey. Hotels remain the top choice for 45 percent of leisure and 59 percent of business travelers. However, inflation continues to pose a significant challenge for hoteliers and travel-related businesses. A Morning Consult poll of 2,201 U.S. adults from Sept. 30 to Oct. 2 found that of the 66 percent of Americans planning to travel in the next four months, 25 percent are more likely, and 41 percent are equally likely to stay in a hotel this fall or winter compared to last year. The survey found 32 percent of Americans plan to travel overnight for Thanksgiving, and 34 percent for Christmas, matching last year's figures.

Today's hoteliers face new challenges. IBIS World reports that there are now over 100,000 hotels and motels across the United States-meaning that the competition is greater than ever before. Further, the cost of delivering a unique and exciting guest experience continues to rise in tandem with the cost of hotel operations. So, hoteliers are tasked with finding sources of revenue beyond bookings. That's where new technology comes in. AAHOA owners can harness the power of technology to address modern challenges, so you'll be better positioned for success-no matter what the future holds. Start unlocking new revenue streams today According to a report by Oracle and Skift, nearly half of executives expect non-room revenue to account for an increasing share of their hotel's revenue by 2025. In-room TVs are a great way to drive non-room revenue-today and tomorrow. With new technology, you can use screen space to promote any paid amenities such as room service, spa services, on-site casinos, and more.You can also sell paid on-screen advertisements to local establishments like restaurants, amusement parks, or museums. There are even opportunities to promote larger affiliate partners and collect extra income when you refer guests.

Vickie Callahan is now president of Peachtree Group's management division, after serving as senior vice president for revenue generation. In her new role, she will oversee the company's 88 hotels across 27 brands, totaling 11,173 rooms in 23 states and Washington, DC, Peachtree said in a statement. "Since joining us in 2020 as senior vice president, revenue generation, Vickie has been an invaluable member of our team," said Greg Friedman, Peachtree Group's managing principal and CEO. "Vickie has successfully guided us through the pandemic's challenges with her strategic insights and ability to optimize our hotel revenues. Vickie's leadership will continue to be crucial as we navigate the evolving travel and hospitality landscape and deliver exceptional value to our guests and stakeholders." Peachtree is led by Friedman, Jatin Desai as managing principal and CFO, and Mitul Patel as principal.