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THE HOSPITALITY SHOW 2024, produced by Questex and the American Hotel & Lodging Association, announced highlights recently, including keynote sessions by chef José Andrés on October 28 and franchise expert Scott Greenberg. The show will take place Oct. 28 to 30 at the Henry B. González Convention Center in San Antonio, Texas. Andrés will present "Changing the World Through the Power of Food," while Greenberg will discuss strategies to elevate franchise operations. Greenberg's keynote will be followed by a fireside chat with Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts. On Oct. 30, NFL reporter Erin Andrews will moderate the session "Creative Collaboration: The Ultimate Immersive Guest Experience," joined by Jonathan Tisch, executive chairman of Loews Hotels & Co., and Mark Woodbury, chairman and CEO of Universal Destinations & Experiences. They will discuss how storytelling transforms concepts from books and films into immersive guest experiences. Following the keynote, Andrews will join AHLA Foundation president Anna Blue for a ForWard Segment to discuss her career in sports broadcasting and her entrepreneurial venture, WEAR.

Today's hoteliers face new challenges. IBIS World reports that there are now over 100,000 hotels and motels across the United States-meaning that the competition is greater than ever before. Further, the cost of delivering a unique and exciting guest experience continues to rise in tandem with the cost of hotel operations. So, hoteliers are tasked with finding sources of revenue beyond bookings. That's where new technology comes in. AAHOA owners can harness the power of technology to address modern challenges, so you'll be better positioned for success-no matter what the future holds. Start unlocking new revenue streams today According to a report by Oracle and Skift, nearly half of executives expect non-room revenue to account for an increasing share of their hotel's revenue by 2025. In-room TVs are a great way to drive non-room revenue-today and tomorrow. With new technology, you can use screen space to promote any paid amenities such as room service, spa services, on-site casinos, and more.You can also sell paid on-screen advertisements to local establishments like restaurants, amusement parks, or museums. There are even opportunities to promote larger affiliate partners and collect extra income when you refer guests.

THE U.S. HOSPITALITY industry faces an environmental wake-up call as guests seek accommodations that align with their values beyond amenities alone. This trend has fundamentally changed how hotels approach sustainability, with many adopting practices such as reduced water consumption and energy conservation. Large hotel chains like Hilton Hotels & Resorts and Marriott International have openly declared their efforts to minimize environmental impact. However, achieving meaningful sustainability requires franchise owners and operators to be on the same page. "As a global hospitality leader, Hilton is dedicated to providing exceptional guest experiences," said Jean Garris Hand, Hilton's vice president of global ESG. "However, we also recognize our profound responsibility to safeguard the destinations where we operate for future generations of travelers. Our efforts to reduce energy, carbon emissions, water usage, and waste are integral to Travel with Purpose, Hilton's comprehensive environmental, social, and governance strategy aimed at promoting responsible travel worldwide."

The September 2023 issue of Asian Hospitality magazine offers in-depth coverage of the latest trends and developments in the hospitality industry. This edition highlights crucial topics such as the surge in hotel development, innovative technologies transforming the guest experience, and key insights from industry leaders. Readers can explore detailed articles on sustainability, financial performance, and the evolving landscape of extended-stay hotels. Additionally, the issue delves into diversity initiatives and workforce challenges, providing a comprehensive view of the hospitality sector's future. Stay informed with expert analysis and forward-thinking strategies shaping the industry in 2023 and beyond.

HYATT HOTELS CORP. is set to launch a lifestyle group following the acquisition of Standard International, the parent company of The Standard and Bunkhouse Hotels. The new group would focus on developing future projects included in the acquisition. Amar Lalvani, former executive chairman of Standard International, will serve as president and creative director of the new group. It will be headquartered in New York City, with additional offices in Austin and Bangkok, Hyatt said in a statement. "The lifestyle segment isn't for the faint of heart; it takes creativity and commitment," said Lalvani. "But if you get it right, you reap the benefits of strong guest loyalty and developer returns. Hyatt respects the creativity needed to deliver our experiences, while we value Hyatt's history, global infrastructure, and commercial services."

APPROXIMATELY 48 PERCENT of businesses in the accommodation industry consider "staffing issues" the biggest risk to their operations over the next 12 months, according to a new report by Expert Market. Rising labor costs were identified as the second-largest risk by 34 percent, followed by "rising maintenance costs" at 27 percent. The Expert Market Accommodation Industry Report surveyed more than 400 U.S. accommodation businesses on upcoming challenges and strategies to address them amid the industry's highest quit rates since 2022. "The accommodation industry has faced a number of challenges since the pandemic, but none greater than those around staffing," said Chris Maillard, Expert Market's editor. "At a time when quitting rates remain higher than other industries, the report recommends that accommodation businesses prioritize their staff, from recruitment through to promotion."