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MIT SHAH, FOUNDER and CEO of Noble Investment Group is the Penn State School of Hospitality Management in the College of Health and Human Development and the Penn State Hotel & Restaurant Society's 2023 Hospitality Executive of the Year. Shah will be recognized at a gala reception at The Penn Stater Hotel & Conference Center in State College, Pennsylvania, on April 4. Noble is a travel and hospitality real estate investment group that has invested nearly $6 billion in communities throughout the country through its institutional real estate funds since being Founded in 1993. The other accomplishments for which Shah is being honored include his family's endowment of the Bharat Shah Leadership Speaker Series at Georgia State's Cecil B. Day School of Hospitality in honor of his father, Dr. Bharat Shah. Speakers featured in the program include former Hospitality Executives of the Year Chris Nassetta, CEO of Hilton, and Arne Sorenson, former president and CEO of Marriott International who died last year following a battle with cancer. "It is an honor to be recognized by the Penn State School of Hospitality Management and the Penn State Hotel & Restaurant Society," Shah said. "As one of our country's oldest and most respected hospitality programs, the school, its faculty, administration, and staff continue to help ensure that our future hospitality leaders are well prepared to live lives that matter."

THE AMERICAN HOTEL & Lodging Association formed a new partnership with the AHLA Foundation, and the International Council on Hotel, Restaurant, and Institutional Education to grow the future workforce of the hotel and hospitality industry. As part of the collaboration, which came into effect on June 13, ICHRIE will distribute AHLA Foundation materials and facilitate access to its membership and communication channels. Besides, they will explore future opportunities to engage hospitality management faculty and students, an AHLA statement said. AHLA will also recruit a larger workforce and promote hospitality career opportunities. "We are thrilled to partner with ICHRIE and its outstanding deans, directors, program leaders and members of the major hospitality universities and schools, and work together on our shared mission to strengthen the hotel industry's talent pipeline," said Chip Rogers, president and CEO of AHLA. "As the global leader in hospitality and tourism education and research, ICHRIE will help maximize our reach to students and educators across the nation. Together, AHLA, the AHLA Foundation, and ICHRIE will ensure that all Americans preparing to the enter the workforce are aware of the multitude of great hospitality career opportunities available to them." AHLA's chief operating officer will serve on ICHRIE's new Industry Council to help facilitate relationships, and both AHLA and the AHLA Foundation will participate in ICHRIE's 75th Anniversary Conference this August in Washington, D.C.

THE HOSPITALITY INDUSTRY needs to re-focus its efforts to meet future staffing requirements if it is to increase interest by job seekers, according to consulting firm HVS. At the moment, the hospitality industry is a jobseeker's market and likely to stay that way for the next year or two. Hence, industry leaders should adapt to survive, said Court Williams, CEO of HVS Executive Search in New York in an article titled 'How to Resolve the Current State of Emergency in Hospitality Employment'. Williams stated that "successful recovery from the pandemic will depend on revising every aspect of sourcing, attracting, compensating, incentivizing, and retaining workers." "The hospitality industry has seen a decrease in staff as many people have found alternate career paths as a result of the impacts of COVID-19. Historical talent shortages are being exacerbated by staff quitting in droves as the world returns to work," Williams said in the article. "Now, the onus is on companies to show employees why they should apply for jobs or stay in their current positions."

THE HOSPITALITY SHOW 2024 will feature sustainability programming, including the co-location of the World Sustainable Hospitality Alliance's Autumn Summit. The Show, produced by Questex and the American Hotel & Lodging Association, will take place in San Antonio, Texas, from Oct. 28-30. It will discuss net positive hospitality, share best practices, explore innovation opportunities and forge new collaborations. "We're honoured to be holding our Autumn Summit at The Hospitality Show in collaboration with the AHLA and Questex," said Glenn Mandziuk, WSHA's CEO. "It is significant to be holding our summit in the United States - a first for the alliance since its recent rebrand with a global reach - as we look to continue growing our US-based membership. We look forward to mapping out our ambitions and actions for 2025 with our members, partners and senior leaders, charting the future of the industry."

THE CHARITY WING of American Hotel & Lodging Association, the AHLA Foundation, announced merger with the Castell Project to strengthen and accelerate the industry's commitment to elevate women in hospitality. Castell Project is a nonprofit dedicated to the advancement of women to the highest levels within the hospitality industry. As part of the merger, both the entities will focus on facilitating leadership development for current and prospective women in the industry, according to AHLA. They also will strengthen the college talent pipeline through mentorships and exposure to career paths and engagement with the future workforce. The two merged organizations hope to help more women become speakers and leaders through AHLA's ForWard: Advancing Women in Hospitality and other industry events and expanding a speakers' bureau of hospitality leaders who are women, besides conducting ongoing research related to diversity, equity, and inclusion, including women in hospitality leadership and diversity benchmarking.

For Teague Hunter, president and CEO of Hunter Hotel Advisors, buying and selling hotels is a family tradition. He shared that lifetime of experience with Asian Hospitality in the second installment of our Leadership Series interviews with top voices in the industry. Hunter leads the Atlanta-based hotel brokerage founded in 1978 by his father Bob Hunter with his brother Lee Hunter as chief operating officer. Last year, Hunter had its most successful year to date after closing nearly $2.5 billion in sales. In March it will host its 35th Hunter Hotel Conference, which has rebounded to full attendance three years after the COVID-19 pandemic. Teague Hunter also is the host of Teague Talks, a twice weekly series of podcasts offering advice and interviews with other industry heads. In his interview with Asian Hospitality, Hunter discussed his early days in the industry, current trends in the hotel market and the future of his company and its namesake conference. The video of the full interview is now available on our website, and the following includes excerpts from the interview with additional information. Rise up early in the morning Hunter said his first hotel job was as a bellhop in the morning shift at the old Holiday Inn Crowne Plaza Powers Ferry in Marietta, Georgia. It was quiet, but instructive. "I ran around and helped everybody with everything and learned the business," he said. His experience in hospitality, however, began at a much earlier age. He was 5 years old when Bob Hunter started his business. Teague Hunter recalled stories of childhood trips to the beach, during which he would tour hotels with his father along the way. After graduating college, Hunter worked as a financial advisor for Merrill Lynch and held a position with IBM before he realized that was not what he wanted to do with his life.

PEACHSTATE HOSPITALITY RECENTLY selected TPG Hotels & Resorts to manage 10 properties. The contract includes eight Marriott select service hotels and two IHG Hotels & Resorts select service hotels in Georgia. Both the firms have entered into an exclusive strategic agreement for the management of additional hotels in the current and future pipeline to be developed by PeachState Hospitality which is headed by Danny Patel as president and CEO, the statement added. "PeachState Hospitality is a leading owner and developer in our industry, and we are pleased to welcome them as a new partner and these exceptional properties into our portfolio," said Tim Muir, chief development officer, TPG Hotels & Resorts. "We look forward to growing our partnership as they accelerate their development platform over the next few years."

Jessica Janis, director and practice leader for hospitality at Corning Optical Communications LLC, is appointed the new honorary trustee of the AHLA Foundation. Janis will now serve as a member on its board of trustees, AHLA Foundation said in a statement. "Jess and Corning have long been passionate advocates and supporters of the AHLA Foundation and our work," said Anna Blue, president of AHLA Foundation. "We are thrilled to welcome her to our dedicated group of Trustees, steadfastly committed not only to the growth of our industry but also to the success of its people." "It's an honor to contribute to an organization shaping the future of hospitality, empowering the industry's next wave of leaders," said Janis. "At Corning, it's my privilege to help drive transformation in the hospitality sector through cutting-edge connectivity. With the AHLA Foundation, I anticipate collaborating with fellow Trustees to enhance educational opportunities, support research, and promote diversity-ensuring a vibrant and inclusive hospitality industry."

ATRIUM HOSPITALITY MARKED the graduation of the inaugural class of WomenRISE, its female hotel general manager development program, which ran from February to October this year. The program helps women advance their careers through mentorship, resources and growth opportunities. Meanwhile, the selection process is underway for the next group of future GMs, set for career development in 2025, Atrium said in a statement. "Atrium's first year to offer our innovative WomenRISE program has been highly successful," said Anneliesse Cooper, Atrium Hospitality's chief human resources officer. "WomenRISE participants, instructors and mentors overwhelmingly agree that the investment in time and resources is hastening the career paths of women in hospitality. Through virtual group classes, individual interviews and 360-degree assessments for identifying strengths and areas for development, Atrium's WomenRISE 2024 class participants received focused training and mentoring to confidently move forward in their hotel career journeys."

IHG HOTELS & RESORTS hopes to draw more young college graduates to the hospitality field, particularly among historically underrepresented groups, through a new partnership with Clark Atlanta University and Morehouse College in Atlanta. As part of the tie-up, IHG will provide resources to support students' professional development in the hospitality sector and create employment opportunities. The initiative is part of IHG's early-career recruitment program, according to IHG, which also is based in Atlanta. "Our partnerships with Clark Atlanta University and Morehouse College underscore IHG's commitment to supporting the success of future leaders and increasing ethnically and racially diverse talent within our company," said Elie Maalouf, CEO of IHG Americas. "Our goal is to create meaningful engagements that open more doors of opportunity for underrepresented groups. I recently had the pleasure of meeting a few of our summer interns from both schools and it was inspiring to be among a new generation of up-and-coming talent that we hope will soon come back to IHG."

ADAM HARRIS, CEO of Cloudbeds, and Jacob Messina, CEO of Stayntouch, discussed the future of property management systems at the Hospitality Show, focusing on their role in connecting human experiences and improving efficiency amid rising costs. The event, produced by Questex and the American Hotel & Lodging Association, recently wrapped up its second annual edition at the Henry B. González Convention Center in San Antonio, Texas. Panelists Charles Oswald, CEO of Aperture Hotels, and Chris O'Donnell, COO of Atrium Hospitality, with moderator Michael Frenkel, president of Travel Conversations, focused on labor shortages and the need for reliable, intuitive technologies to ensure consistent service. While technology leaders were optimistic about PMS technology's potential to transform hospitality, Oswald and O'Donnell shifted the focus to the industry's pressing challenge: labor shortages on both sides of the front desk. They stressed that the most valuable technologies today are reliable and intuitive, placing the responsibility on tech leaders to ensure consistent service.

THE AHLA FOUNDATION awarded nearly $1 million, approximately $944,000, in scholarships to 369 students enrolled in hospitality programs at 88 colleges and universities nationwide. The foundation has disbursed more than $16 million in scholarships to date, supporting thousands of future industry leaders. It offers two types of scholarships: self-nominated, allowing students from any school to compete for one of eight scholarships, and school-nominated, requiring attendance at one of the foundation's 67 affiliated schools. "Scholarships are an integral part of the foundation's commitment to elevating, educating, and empowering individuals as they pursue careers in the hotel industry," said Anna Blue, AHLA Foundation's president. "These scholarships make it possible for the next generation of leaders to find their place in hospitality." The AHLA Foundation also awarded more than $30,000 to more than 20 students in a pilot freshman scholarship program. Three community colleges-Frederick Community College, Northampton Community College and Valencia College-participated to boost interest and enrollment in their hospitality programs.

The September 2023 issue of Asian Hospitality magazine offers in-depth coverage of the latest trends and developments in the hospitality industry. This edition highlights crucial topics such as the surge in hotel development, innovative technologies transforming the guest experience, and key insights from industry leaders. Readers can explore detailed articles on sustainability, financial performance, and the evolving landscape of extended-stay hotels. Additionally, the issue delves into diversity initiatives and workforce challenges, providing a comprehensive view of the hospitality sector's future. Stay informed with expert analysis and forward-thinking strategies shaping the industry in 2023 and beyond.

The history of Jyoti Sarolia's family imbues her life. It's the story many immigrants know of coming to America and making a new life. Her regard for that achievement is reflected in the name of her Temecula, California-based company, Ellis Hospitality Group. Part of her family tale even made its way to the Smithsonian Museum. But today, Sarolia, as chief operating officer, is helping Ellis Hospitality move into the future using new technology. It's a future she's making for her daughter, and a story she hopes resonates with other women in every profession. Where it all began Sarolia's family established its foothold in the U.S. in 1952 when her paternal grandfather's brothers, Dhayabhai Patel and Shantibhai Patel, immigrated to this country. Like thousands of others, their first stop was the immigration inspection station on Ellis Island in New York. That inspired the name of Sarolia's new company.Family vacation packages "I felt it was only appropriate to name it after the first chapter of our story, which set the foundation for many generations to come," Sarolia said.

The My Place Hotel-Green Bay is now open in Green Bay, Wisconsin. It is owned by Asharam, LLC led by Principal Atul Patel. The 64-room extended-stay hotel is the 61st My Place hotel in the U.S. and the second in Wisconsin. It is part of My Place's Trend Hotels & Suites brand launched earlier this year. It is near Lambeau Field, home of the Green Bay Packers. "My Place is the perfect fit for this area. With a seamless building and opening process, we are excited to continue bringing family like hospitality to our guests," said Patel. Terry Kline, My Place executive vice president for franchise sales, said the My Place Hotel-Green Bay is suited to the current COVID-19 pandemic crisis. "As we continue to make sense of the new normal that continues to change around us, we look forward to the bright future ahead of us as we inspire future guests with our spirit of hospitality in Green Bay," said Kline.

OFFICIALS OF THE "She Has a Deal" annual hotel investment pitch contest announced the five teams selected to advance to the final round of SHaDPitch 2023. The competition allows early career women to compete for the prize of $50,000 of equity in SHaD's Prosperity Fund I, following the conclusion of a virtual, preliminary round of pitching, SHaD said in a statement. SHaD 2023 will be held at the new Marriott Headquarters in Bethesda, Maryland, on April 27 to 28. According to the statement, the goal of SHaD is to increase the number of women owning and developing hotels. It provides participants with the ability to source, analyse, raise capital and close hotel real estate investment deals. During the preliminary judging round, eight teams comprising 15 participants pitched their hotel investment acquisition or development projects live on Zoom to a judging panel of hotel business executives, entrepreneurs, and investors. The judges evaluated and selected the following five teams: Sydney Young and Rachel Nicholson with SpartanStone, graduates of Michigan State University, pitching a La Quinta Inn & Suites in Lewisville, Texas. Chandler Williamson with Chanders Core Commitment, graduate of North Carolina Central University, pitching a Hilton Garden Inn in Raleigh/Durham, North Carolina. Isabella Suffredini, Veronica Lewis and Alexandra Neoman with CROWN, graduates of Cornell University, pitching a TownePlace Suites in Houston, Texas. Makenna Price with Hookipa Hospitality, graduate of Washington State University, pitching a Fairfield Inn & Suites in Ft. Lauderdale, Florida Allison Busch and Hannah Takekawa with AH Hospitality, graduates of San Diego State University, pitching a Staybridge Suites in Austin, Texas "Every year, I grow more encouraged that we are making an impact," said Tracy Prigmore, founder of SHaD. "These are brilliant women who benefit from the education and programming that SHaD provides, and their hotel investment acumen has grown by leap

"BE ONE BODY" and roar like a pride of lions, Pujya Brahmviraharidas Swami, one of India's leading saints, told attendees of the 2023 AAHOA Conference and Trade Show in Los Angeles last week in his keynote speech. However, his call for unity came at a time when several large hotel companies boycotted AAHOACON23 over AAHOA's support for franchising reform. The association's new chairman, Bharat Patel, will have to lead the effort to follow Pujya Brahmviraharidas Swami's guidance and unite the membership in light of the split with Marriott Hotels International, Choice Hotels International and others. The leadership required will take courage, said Pujya Brahmviraharidas Swami, who spearheads the global outreach of BAPS in the U.S. to spread harmony and collaboration and who the Indian government and heads of state have called upon for guidance. "This is not just a story of celebrating the past or creating the future, but also of recalibrating the present. This is not a story of a motel and a mouse," Brahmaviharidas said. "This is a story of an empire of hospitality and a pride of lions. Roar in the right direction, in the right way, and the world will listen." Also during AAHOACON23, which set a record level of booth sales for the trade show, members elected new board members. The association also announced a new charity organization dedicated to helping victims of natural disasters, and software company Virdee took the top prize in the inaugural AAHOA Tech Pitch Competition. Change of command New Chairman Bharat Patel officially moved into the top spot on the board on the last day of the conference at the Los Angeles Convention Center. He replaced Nishant "Neal" Patel and will be followed next year by Miraj Patel, who is now vice chairman. "Like the theme from AAHOACON23, I look forward to honoring the past and creating a bolder future by working with AAHOA's nearly 20,000 members to ensure we reestablish strong partnerships with our state associations

U.S. PRESIDENTIAL CANDIDATE Vivek Ramaswamy and AAHOA chairman Bharat Patel have delved into hospitality industry issues at the inaugural AAHOA 2024 Presidential Candidate Forum. The virtual forum allowed AAHOA members and viewers to hear directly from Ramaswamy about his policy priorities, his vision for the future of America and the role of Asian Americans in the hospitality industry, AAHOA said in a statement. "Ramaswamy's choice to directly engage with AAHOA Members highlights our industry's vital contribution to the nation's economy," said Bharat Patel, AAHOA chairman. "It was an honor to meet with him on behalf of AAHOA members. It's promising to witness a presidential candidate acknowledging the substantial influence that AAHOA members exert both as everyday citizens and as dynamic entrepreneurs and small business proprietors driving the hospitality industry of this great nation.'"

IDEAS, A SAS company specializing in hospitality revenue management software, recently integrated nearly 2,000 properties with the Oracle Hospitality Integration Platform. This connects their RMS solutions, including IDeaS G3 RMS, with Oracle's OPERA Cloud platform, accessible via OHIP and the Oracle Cloud Marketplace, the companies said in a joint statement. "The hospitality industry has long craved faster data exchanges and more capabilities to handle ever-increasing data volumes, and OHIP delivers precisely that," said Klaus Kohlmayr, IDeaS' chief evangelist and development officer. "By accelerating data exchange and efficiently transmitting the staggering 12 billion pricing decisions IDeaS processes daily, OHIP empowers us to innovate faster as partners with Oracle. This goes beyond pricing and forecasting. It unlocks the true potential of data-driven revenue management, allowing hoteliers to make smarter decisions and achieve optimal results." The two companies share nearly 10,000 clients, the statement said. IDeaS is connecting 50 to 100 hotels per week, allowing for faster implementation of future capabilities and additional solutions.

Today's hoteliers face new challenges. IBIS World reports that there are now over 100,000 hotels and motels across the United States-meaning that the competition is greater than ever before. Further, the cost of delivering a unique and exciting guest experience continues to rise in tandem with the cost of hotel operations. So, hoteliers are tasked with finding sources of revenue beyond bookings. That's where new technology comes in. AAHOA owners can harness the power of technology to address modern challenges, so you'll be better positioned for success-no matter what the future holds. Start unlocking new revenue streams today According to a report by Oracle and Skift, nearly half of executives expect non-room revenue to account for an increasing share of their hotel's revenue by 2025. In-room TVs are a great way to drive non-room revenue-today and tomorrow. With new technology, you can use screen space to promote any paid amenities such as room service, spa services, on-site casinos, and more.You can also sell paid on-screen advertisements to local establishments like restaurants, amusement parks, or museums. There are even opportunities to promote larger affiliate partners and collect extra income when you refer guests.