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AAHOA'S NEWEST PROJECT aimed at promoting women in hospitality is the "ElevateHER Women's Initiative to Highlight and Support Women Hoteliers and Leaders in the Industry." The initiative, launched Tuesday, will offer networking and educational opportunities for women hoteliers and hospitality industry professionals. As part of ElevateHER, AAHOA is hosting the Women Hoteliers ElevateHER Conference on Oct. 26 to 27 in Cincinnati. The conference will focus on bringing together AAHOA's community of women hoteliers for education, inspiration, and empowerment. "AAHOA has been proud to celebrate the important work women are doing at every level of hospitality, and this initiative further underscores our commitment to the women of AAHOA and elevating their contributions to the industry," said Laura Lee Blake, AAHOA's first full-time female president and CEO appointed in May. "While there's still much work to be done, AAHOA recognizes the significant strides women have made to be seen at industry events, heard in the boardroom, and valued in the workplace. ElevateHER celebrates these accomplishments and will further drive our association's work around elevating and supporting women in the industry."

WYNDHAM HOTELS & RESORTS and investment firm Lafayette Square, led by Abhay Patel as managing director, recently launched a funding program to improve capital access for diverse hoteliers. The new program will support Wyndham's BOLD and Women Own the Room initiatives. Wyndham will work with Lafayette Square to connect qualified owners, aiming to provide up to $100 million in financing over the coming years. While not all will qualify, eligible hoteliers can use the funds to advance projects stalled by limited financing, the companies said in a joint statement. Amina James, a Wyndham franchisee and BOLD by Wyndham member, is the first hotelier to receive funding for her Wyndham hotel in Lake Charles, Louisiana. "Because of Wyndham's support, the credibility they saw in me, and their connection to Lafayette Square, I can now say I own two hotels," said James. "BOLD and Women Own the Room are actively changing hospitality by forging the path-and knocking down the barriers along the way-to make hotel ownership possible. That's a vision and a mission I'm proud to be part of."

WYNDHAM HOTELS & RESORTS launched the "Accelerator Circle", a community platform for diverse hoteliers, offering BOLD and Women Own the Room franchisees access to Wyndham's network through quarterly virtual meetups. These sessions focus on accelerating hotel openings, maximizing performance and reinforcing the company's commitment to diversity, Wyndham said in a statement. "Navigating hotel ownership isn't easy, with many owners facing the same challenges over and over," said Galen Barrett, Wyndham's vice president of strategic franchise initiatives. "Wyndham's Accelerator Circle connects a dynamic community for Black and women entrepreneurs who haven't always had the support of our industry. It's a space for owners to exchange knowledge, learn from seasoned pros, and the expected result? A more diverse industry with a new wave of empowered, savvy owners." Wyndham's BOLD and Women Own the Room focus on building a supportive community to enhance diversity in hospitality, while Accelerator Circle connects owners to foster shared learning and growth within an engaged network, the statement said. The initiatives have resulted in more than 90 hotel deals with Black and women hoteliers, with more than 20 hotels currently operating across the U.S.

ASIAN HOSPITALITY IS A B2B NEWS MAGAZINE AND WEBSITE THAT COVERS THE U.S. HOTEL INDUSTRY. OUR NICHE READERSHIP AND TARGET MARKET ARE INDIAN AMERICAN HOTELIERS, WHO OWN MORE THAN HALF OF THE HOTELS IN AMERICA. THE COMMUNITY OF HOTELIERS IS AMONG THE MOST AFFLUENT GROUP BUSINESS OWNERS IN THE U.S., WITH AN ESTIMATED $35 BILLION IN BUYING POWER. ASIAN HOSPITALITY uniquely provides editorial in Gujarati, the language spoken by most Asian American hoteliers who have roots in Gujarat, India. Its sister publication, PRIYA, is the business magazine for entrepreneurial women. In Indian American hotel businesses, women make most of the buying decisions. They also have carved their own paths to business success, leading family enterprises and starting their own ventures. The next generation of the Asian American hotelier community is made up of highly educated and experienced women and men who are eager to take hotel development and operations to the next level. ASIAN HOSPITALITY is with them every step of the way.

INTERNATIONAL WOMEN'S DAY is March 8, and hotel owners and large hospitality companies are taking time to make sure the women in the industry are reaching their full potential. Recent data shows women are improving their position in the industry, but more remains to be done. For California hotelier Sunil "Sunny" Tolani, that means giving female employees at his company, The Prince Organization, special training and time off for health care. For Tina Burnett, recently promoted chief development officer at G6 Hospitality, home company of Motel 6 and Studio 6 brands, it means making sure women are included in the same way as their male colleagues. "At our company, we believe women to be just as smart and capable as men-if not more so and there are intelligent and highly competent," Tolani said. "The traits generally associated for good hospitality as good social skills, warmth, compassion, expressiveness, generosity and altruistic impulses. We are focusing on the next generation of women hoteliers and convey to them that really extraordinary careers can be made in our widely diverse Hospitality industry."

AAHOA'S THIRD ANNUAL HerOwnership Conference will be held Sept. 12-13 in Redondo Beach, California, featuring speakers and sessions to help women succeed in hotel ownership. The event includes three breakout sessions focused on the conference's pillars: hotel ownership, mental health and wellness, and executive leadership. "As the son of a woman hotelier, I am well aware of the remarkable women who have shaped our industry and continue to drive it forward," said Miraj Patel, AAHOA's chairman. "Their dedication, innovation and leadership are vital to our success. We must continue supporting and empowering these women to lead and succeed. AAHOA does so through the HerOwnership initiative and conference, celebrating women's successes in our industry and providing tools to help them connect, learn, and expand their thinking." Keynote speakers include Neeti Dewan, author, speaker, and CEO, on "Mindset Makeover: Personal and Business Growth Strategies of Top Women Hoteliers," and Raji Brar, co-founder of the Bakersfield Sikh Women's Association and COO of Countryside, on "Building Bridges: The Power of Women in Political Engagement," AAHOA said.

IN MARCH, THE U.S. celebrated the achievements and history of women as part of Women's History Month. In recognition of the month, some hotel companies introduced or continued programs aimed at increasing women's role in the industry. In line with the Women's History Month theme this year "Celebrating Women Who Tell Our Stories," Choice Hotels International kicked off its "HERtels at Choice Development Seminar" with nearly 40 franchise owners, general managers, and hotel associates in attendance. At the same time, Wyndham Hotels & Resorts' "Women Own the Room" initiative has signed over 30 hotels across the U.S. and Canada in the first year of its launch. Also, California hotelier and philanthropist Sunil "Sunny" Tolani issued a special message for the month. HERtels by Choice Choice Hotels took the recently held Hunter Hotel Conference in Atlanta as a launch pad for its inaugural HERtels seminar. The event was held next door to the Marriott Marquis Atlanta, Hunter's venue, and is an enhancement of Choice's HERtels program that was launched in 2021. "While industry-wide parity is improving, with more female investors, directors, and leaders in hospitality than ever before, women entrepreneurs still face significant economic and societal barriers when it comes to hotel ownership and development. As an industry, we owe it to the next generation of hoteliers to change this statistic," said John Lancaster, vice president for emerging markets, franchise development and owner relationships, Choice Hotels International. "This initiative and the invaluable resources it provides is a natural extension of our industry-leading emerging markets program and our enduring commitment to helping growth-minded entrepreneurs further their unique ownership journey."

AAHOA OPPOSED THE Los Angeles City Council's recent proposal to raise hotel worker wages to $30 per hour, plus $8 for healthcare, citing a flawed economic impact study that misjudges the industry's ability to absorb the increase. AAHOA members, including a delegation of women hoteliers, testified before the council, warning of the proposal's impact on smaller, independent hotels, the association said in a statement. AAHOA Vice Chairman Kamalesh "KP" Patel, a California hotelier, testified on Oct. 16, addressing the hospitality industry's ongoing labor challenges. "I have a very serious concern about the study presentation. The study is majorly flawed," Patel said. "There is zero understanding of the differences between hotels-high-end, full-service and limited-service. These people are asking for their fair shake. We are asking to be heard properly. Limited-service properties do not offer the same services as full-service hotels and should not be treated the same." AAHOA argues that the study overlooks the unique challenges of smaller, limited-service hotels, ignoring their tight margins and operational constraints. A sudden wage increase to $30 per hour, plus healthcare costs, could result in layoffs, service cuts or closures, AAHOA said.

ONLY ONE IN five hotel professionals believe the current tech stack is sufficient for achieving efficiencies, cost savings and adequate guest care, according to a recent survey by the Hospitality Women's Innovation Council. Approximately 91 percent of survey respondents indicated that better collaboration among technology companies on integrations is needed, while 86 percent felt improved integration processes would encourage greater investment in technology. HWIC, a group of hotel brand executives, managers, and innovators, conducted the survey between May 25 and June 15, HWIC said in a statement. More than 300 owners, managers, and technologists participated in the survey. The study was supported by Visual Matrix, a PMS software developer in Richardson, Texas. "Industry professionals have confirmed that more than any other factor, collaboration is the key to driving better business results for hoteliers-collaboration among technology providers and between the providers and the hoteliers they serve," said Georgine Muntz, HWIC co-chair and CEO of Visual Matrix. "When we created the council close to a year ago, we began with the assumption that women leaders in hospitality can help improve the ways industry professionals collaborate for common ends and encourage better standardized integrations. Now that assumption has been fully validated. We look forward to sharing the council's recommendations on better integration, collaboration and advancing innovation, in the weeks ahead."

RED ROOF ADDED more than 30 women to its ownership community since 2023 through initiatives such as Road to Inclusivity and Diversity in Entrepreneurship with Red Roof, and SHE, inspired by Red Roof. RIDE connects aspiring owners with lenders, while SHE supports women in hospitality with articles, insights and best practices. Also, Lina Patel, Red Roof's director of strategic franchise initiatives, will join a March 18 roundtable at the Hunter Hotel Investment Conference in Atlanta to discuss self-belief and authenticity in business, Red Roof said in a statement. Aligned with Red Roof's mission through RIDE and SHE, the Hunter session "Bet on Yourself at the Table" will explore how hoteliers can enter any space with confidence and conviction.

THE EIGHTH CALIFORNIA Lodging Investment Conference is scheduled for March 5 to 6 in Long Beach, California. It begins with a networking mixer and the 2025 Hotel Development of the Year Award, sponsored by Lodging Econometrics. The conference continues on March 6 with a full day of panels and networking, CLIC said in a statement. "The business outlook remains positive, with an increased level of consumer confidence laying the groundwork for a boom in travel and hospitality," said Craig Sullivan, CLIC's founder and president. "Savvy hoteliers who want to gain valuable knowledge on the California hotel market and network with the leading hospitality players on the West Coast will gain valuable insight into the ever-changing hotel landscape." Following opening remarks, Rachel Humphrey and Lan Elliot of the Women in Hospitality Alliance will present on the Women in Hospitality Leadership Alliance, the statement said. Bruce Ford, senior vice president of global business development at Lodging Econometrics, will then deliver the annual hotel market update before the day's panels.

WITH DISNEYWORLD AND Universal Studios as a backdrop, the AAHOA Convention & Trade Show 2024 got under way in Orlando, Florida, Tuesday. The show had just begun but attendees were already feeling excited about the week. "I think that is great, the venue is great, and the turnout," said Raj Patel, CEO of Apsilon Hotels in Atlanta. "This is going to be an excellent show. Looking forward to it." More than 6,000 people registered to attend the trade show with more than 1,000 booths and 520 exhibitors. Keynote speakers included: Kevin O'Leary, businessman, SPAC investor, director of Stream Global Services, chairman of O'Shares ETF Investments and Beanstox. Rashmi Airan, professional speaker and coach, speaking at the HerOwnership Women Hoteliers Luncheon and Session. Rahul Kapoor, mindset coach, motivational speaker and author. "It's going to be a fantastic show. It's going to be some great conversations, good educational seminars too," said Raj Trivedi, former La Quinta Hotels head and now managing principal at TST Capital in Dallas. "Most importantly, it's a lot of fun. I think people are going to have a great time."