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G6 HOSPITALITY'S MOTEL 6 partnered with Sony Pictures Entertainment to launch a marketing campaign centered around its upcoming animated film "Garfield," scheduled to premiere on May 24. Motel 6 appointed the movie's central character, Garfield, an orange housecat, as its chief pet officer to assist guests traveling with pets. As part of the campaign, guests can stay in a Garfield Movie-themed room in Hollywood, as well as 10 other Motel 6 locations across the nation, from May 21 until mid-June, Motel 6 said in a statement. "Garfield is well-known for his appreciation of naps, so he's an expert when it comes to a comfortable night's rest," said Adam Cannon, G6 Hospitality's chief brand officer. "Motel 6 has been welcoming pets for free for more than 60 years and is one of the top reasons guests stay with us. Garfield will help take our love of our four-legged friends to the next level."

URBAN PARK HOTELS just launched a new flag brand, Urban Park Motel. It is an economy conversion brand intended specifically for small motel owners. Founded in 2020 by long-time hoteliers Jay Patel and John Parkin, Urban Park Hotels is designed to attract hoteliers away from larger franchises with simplified standards and lower fees using membership over franchising. The new brand, which joins existing brands Urban Park Hotel & Suites and Urban Park Hotel Express, follows that same philosophy. "After collaborating with our team, especially during the height of the Covid-19 pandemic, we noticed that a lot of small motel owners were either closing their properties or trying to 'wait it out' and see what happens," Parkin said. "We also had to readjust our development strategy and wait for the industry to rebound. During this period we created Urban Park Motel, a flag that will reward good motel owners with an opportunity that the large hotel franchise companies have overlooked due to size, location and total expected revenue."

AN ALABAMA HOTELIER, Pravin Raojibhai Patel, was shot and killed last week after a confrontation with a man asking for a room, according to the Sheffield, Alabama, Police Department. William Jeremy Moore, 34, was arrested in connection with the incident, which comes three years after a series of similar killings of Indian American Hotel owners. Patel, 76, was the owner of the Hillcrest Motel in Sheffield. On Feb. 8, Moore came to the motel and tried to get a room when an altercation started between the two men. "That is when Mr. Moore pulled a handgun and shot Mr. Patel," Sheffield Police Chief Ricky Terry said in the report. "Mr. Moore was quickly apprehended by Sheffield Police on 13th Avenue when he was trying to break into an abandoned house. When searching Mr. Moore, the murder weapon was found in his possession." Jemeriz Owens, who works as a barber across the street from Patel's motel, told a local news station that he heard three gunshots go off back-to-back. He ran to the motel and found police attending to Patel, who was dead outside his office.

IT'S BEEN SIX decades of keeping the light on for guests by Motel 6. To mark the occasion, the economy brand is thanking its team members, owners and guests, with plans to stick to the same business model for the next 60 years. Motel 6 began in 1962 in Santa Barbara, California, for just $6 a night in keeping with the philosophy of providing affordable, clean and comfortable lodging, according to the company. Since then, the brand, owned by G6 Hospitality, has followed a strategic development plan that has led it to expand more than 1,400 Motel 6 and Studio 6 locations throughout the U.S. and Canada, said Rob Palleschi, G6 CEO, in a video for the June 25 anniversary. "Years later, our value proposition remains rooted in the same belief, that everyone has the right to travel," Palleschi said. "As we look to the next 60 years, I want to thank every team member and owner for their dedication to our brand."

A NEW SURVEY finds that U.S. travelers are getting the urge to explore and acting on that spur-of-the-moment travel bug as temperatures begin to rise. Around 67 percent of Americans with travel plans this year say that the best trips are spontaneous and decided on a whim, a study by Motel 6 and Studio 6 found. The study, which surveyed more than 2,000 Americans who plan to travel this year, also found that almost three-quarters, or 73 percent, would be willing to visit a surprise destination. "Taking a last-minute getaway is a great way to add some joy into your life," said Julie Arrowsmith, president/interim CEO, G6 Hospitality, parent company of Motel 6 and Studio 6. Traveling distances, with companions According to the survey, seven in 10 (70 percent) U.S. travelers say they are indulging in longer excursions by traveling more than three hours from their hometown. When asked about companions, more than three in four (78 percent) travelers prefer to journey with other people, while almost one in three (28 percent) are planning to explore with pets, it added. Off-season and longer trips With impromptu trips on the rise, more than two in five (44 percent) vacationers admit they are switching up their travel experiences this year. Most notably, the typical "travel season" may be a thing of the past, with almost half (47 percent) indicating that they are just as likely to get away during the off-season or weekdays as opposed to peak times like holidays and weekends. Another 32 percent are taking longer vacations than ever before, the study pointed out.

NEARLY EIGHT IN 10 Americans plan to travel by car to their summer destination, with the majority citing the enjoyment of driving, according to a recent survey commissioned by G6 Hospitality, parent company of the Motel 6 and Studio 6 brands. Most travelers prefer hotel stays, though they acknowledge that cost will influence their travel plans. The study, surveying 2,000 Americans with summer leisure plans, found that 80 percent distinguish between a "trip" and a "vacation". "There's nothing better than cruising on the highway with the windows down, sun shining and music playing, especially when you're surrounded by your loved ones - even those on four legs," said Julie Arrowsmith, G6 Hospitality's president and CEO. "Whether you're the planner or just along for the ride, Motel 6 and Studio 6 provide pet-friendly and affordable lodging so you can relax, enjoy the journey and focus on creating memories."

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A NEW SURVEY finds that nearly three in five U.S. travelers plan to "trip-stack" this holiday season by adding another destination or trip directly following or leading up to their existing travel plans. The survey by G6 Hospitality's economy lodging brand Motel 6, also found that most travelers will be looking to try something new. The fifth annual holiday survey also found that, along with plans to trip-stack, 67 percent of respondents said that holidays are the only time when friends and family are available to travel. More than half, 52 percent, of those surveyed plan to cross an average of three state lines while on their winter trips and 46 percent plan to stay at a hotel or motel for their trips, the survey, which received response from 2,000 Americans, pointed out.

FRESH FROM SELLING off much of its portfolio, NewcrestImage recently agreed to purchase nine hotels in Arizona from G6 Hospitality, six branded Motel 6 and three branded Studio 6. The company expects to close the transaction in early March. The six Motel 6 properties Dallas-based NewcrestImage will purchase are: Mesa North, 152 rooms Phoenix West, 148 rooms Phoenix Tempe, 131 rooms Scottsdale South, 100 rooms Mesa South, 91 rooms Phoenix Airport, 61 rooms The three Studio 6 properties being acquired are: Tempe, 151 rooms Phoenix Deer Valley, 142 rooms Tucson East, 121 rooms "Acquiring properties, along with developing new hotels, are our two primary investment strategies for achieving growth in 2022," said Mehul Patel, chairman and CEO of NewcrestImage. "We look forward to creating fresh opportunities for these nine Arizona hotels in keeping with our operating philosophy, abilities, and track record." Arizona is an attractive market because its hotel occupancy is robust and above the national average," Patel said.

HOS Management, led by President Kris Patel, recently acquired Residence Inn Savannah Midtown in Georgia. The 66-key hotel is near City Market, Oglethorpe Mall, Candler Hospital, historic downtown Savannah, River Street, SCAD, and Memorial Health University Medical Center. The property also provides easy access to the beaches of Tybee Island, St. Simons, and Jekyll Island. "We had a great experience working with Hunter Hotel Advisors, especially Mayank Patel and his team, on this acquisition," said Patel. "The Residence Inn Savannah Midtown is the perfect Marriott addition to our portfolio." HOS Management, based in Savannah, Georgia, is a family-operated hotel development and management company with properties under brands like Marriott International, Hilton, IHG Hotels and Resorts, and Wyndham. Founded by brothers Anil and Kirit Patel, the company began with the acquisition of the Benton Motel, their first independent motel, in 1985.

IN RECOGNITION OF National Human Trafficking Prevention Month in January, G6 Hospitality, the parent company of Motel 6 and Studio 6, has intensified efforts to combat and raise awareness about human trafficking. This month, the company is introducing an updated mandatory training program, "The Room Next Door," to identify signs and response protocols for human trafficking within the lodging industry, G6 Hospitality said in a statement. "G6 Hospitality remains committed to combating human trafficking across the country and maintains a zero-tolerance policy against it," said Julie Arrowsmith, CEO of G6 Hospitality. "Our expanded anti-human trafficking program will ensure that our team members, franchisees, and hotel teams are educated advocates who can help the industry move toward eradicating human trafficking." The training is mandatory at every Motel 6 and Studio 6 locations, the statement said. The company is also renewing ongoing partnerships in 2024 with law enforcement agencies and survivor advocate organizations, including:

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PRAVIN RAOJIBHAI PATEL, Alabama hotelier who was gunned down Feb. 8 after an altercation at his hotel, is being remembered by leaders at AAHOA as a family man and a good businessman. AAHOA also is condemning the killing as a senseless act of violence. William Jeremy Moore, 34, was arrested in connection with the shooting of Patel, 76, originally from the village of Anand in Gujarat, India, according to the Sheffield, Alabama, Police Department. Moore came to the Hilllcrest Motel that Patel owned and tried to get a room when an altercation started between the two men. "That is when Mr. Moore pulled a handgun and shot Mr. Patel," Sheffield Police Chief Ricky Terry said in the report. "Mr. Moore was quickly apprehended by Sheffield Police on 13th Avenue when he was trying to break into an abandoned house. When searching Mr. Moore, the murder weapon was found in his possession."

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THREE LARGE HOTEL companies took advantage of last week's 2021 AAHOA Convention & Trade Show at the Kay Bailey Hutchison Convention Center in Dallas to announce new brand prototypes and refurbishments. They include two new extended-stay concepts and investments in existing midscale brands. Red Roof Inn introduced its new HomeTowne Studios prototype that the company said features a cost-effective development footprint, and a layout that offers improved operational efficiency. Also, G6 Hospitality, parent company for Motel 6 and Studio 6, introduced its Studio 6 Suites to meet what it sees as increased demand of extended-stay brands. Also, Wyndham Hotels & Resorts announced it would invest more than $40 million over the next three years in its Microtel and La Quinta by Wyndham brands. The company's Microtel Lift Incentive Program aims to encourage renovations that will bring existing properties parallel to the new build prototypes followed by the brands.

TRAVELERS ACROSS THE world are increasingly opting for short-haul destinations and making last-minute bookings over planned trips, according to a report from OYO Rooms. With a steady rise in vaccination coverage, combined with the easing of restrictions across regions, travelers have embraced the spirit of travel wholeheartedly, especially during holidays and festive long weekends. Oyo's Mid Season Global Holiday Trends 2021 report said that Labor Day in U.S., Gandhi Jayanthi in India, Ascension Day in Europe and Summer Holidays in UK were the most popular holidays among travelers this year. According to the report, Labor Day, New Year's, Martin Luther King Jr Day, Memorial Day and Thanksgiving are America's most travelled holidays. Coastal hotspots such as Seattle and Miami have been wildly popular during public holidays, followed by California's Nevada City, Houston and Dallas, the report added. AAA Travel forecast that 53.4 million Americans would travel for Thanksgiving this year, and a survey from Motel 6 found that 82 percent of holiday travelers believe it is important to spend that time with loved ones. However, another survey from the American Hotel & Lodging Association found only 29 percent of Americans are likely to travel for Thanksgiving and 33 percent are likely to travel for Christmas.

TEXAS-BASED G6 HOSPITALITY launched 'Light Her Way' program to empower women seeking hotel ownership opportunities with tools and resources, a statement said. The company announced the program during AAHOA's inaugural HerOwnership Conference & Retreat in October. The Carrollton, Texas-based G6 owns Motel 6 and Studio 6 brands in the U.S. and Canada. "We have always promoted the belief that everyone has the right to travel, but it is just as important that everyone have the right to ownership," said Tina Burnett, chief development officer, G6 Hospitality. "The launch of 'Light Her Way' will empower women on the path to ownership and is an example of how we live up to our values."

AAHOA's 12 POINTS of Fair Franchising are meant to serve as a template for hotel franchisers to use in how they relate to association members. One of those franchisers, G6 Hospitality, recently responded and let AAHOA leadership know how they're applying the points. G6, parent company of Motel 6 and Studio 6 economy brands, provided an analysis of all the 12 points in which the company provides additional commentary and clarification around the brand's practices related to its franchisees, according to AAHOA. The association released the 12 Points in April as part of educational offerings. Rob Palleschi, CEO of G6 Hospitality, said his company emphasizes open communication and collaboration with its franchisees. "We value our relationship with AAHOA and are committed to open communication and collaboration to support both our owners and our industry," said Rob Palleschi, CEO of G6 Hospitality.