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NEARLY HALF OF travelers, or 49 percent, have already taken an international trip, according to a survey by travel risk and crisis response provider Global Rescue. That indicates an 88 percent jump in travel abroad since summer of 2021. The Winter 2022 Global Rescue Travel Safety and Sentiment survey has also revealed that domestically, 85 percent of respondents have already traveled, signaling an 18 percent increase during the period. The survey of more than 1,400 respondents between Jan. 25 to 29 found that nine out of 10 travelers are "much less or less" concerned about travel since the pandemic, showing a 22 percent increase in travel confidence. "All signals are pointing to the beginning of the end of international travel restrictions due to the pandemic. Countries like New Zealand, Denmark, Norway, Sweden and others are opening their borders as severe COVID-19 illnesses and hospitalizations decline, vaccinations increase and testing is more convenient. Domestic travel continues to increase but the big news is that travel abroad is surging," said Dan Richards, CEO of Global Rescue. "When people feel safe, they travel and we are seeing tremendous, positive change in the traveler confidence about their well-being."

NEARLY 80 PERCENT of travelers said that the latest COVID-19 variant, BA5, is unlikely to make them cancel or postpone international travel this year, according to a survey from travel risk assessment firm Global Rescue. At the same time, Global Rescue said relaxed COVID-19 recommendations from the Centers for Disease Control and Prevention could encourage travelers' confidence. The floodgates are opening The Summer 2022 Global Rescue Traveler Safety and Sentiment Survey found that 68 percent of respondents have already traveled internationally since the pandemic. Another 16 percent expects to travel abroad by the end of the year and 9 percent plan to do so in the first quarter of 2023. "Whether it's revenge travel or responsible travel following vaccination, or a combination of both, 7-out-of-10 travelers are much less concerned about travel compared to the beginning of the pandemic," said Dan Richards, CEO of Global Rescue and a member of the U.S. Travel and Tourism Advisory Board at the U.S. Department of Commerce. "They feel safe enough to plan trips and vacations because they're vaccinated, borders are open, and they have confidence they'll be able to get home if the worst happens." The U.S. ending its requirement for a negative COVID test to enter the country in June also went far in increasing confidence and encouraging visits from international travelers, Richards said. Nearly half of travelers, 49 percent, said that they are more likely to travel internationally in the next 12 months as COVID related restrictions are relaxed.

THE U.S. IS expected to lift its requirement for pre-departure COVID testing by international travelers bound for the country. Travel industry organizations that have been lobbying for ending the test requirement welcomed the decision announced on Friday. Beginning Sunday, fully vaccinated travelers will no longer have to test negative before entering the U.S., according to media reports. After learning of the plan to lift the testing requirement, the U.S. Travel Association, which last month met with White House officials, along with Airlines for America, to make their case against the pre-departure testing said in a statement that the decision was expected to add 5.4 million visitors to U.S. and $9 billion in travel spending through remainder of 2022. "Today marks another huge step forward for the recovery of inbound air travel and the return of international travel to the U.S. The Biden administration is to be commended for this action, which will welcome back visitors from around the world and accelerate the recovery of the U.S. travel industry," said Roger Dow, USTA president and CEO. "International inbound travel is vitally important to businesses and workers across the country who have struggled to regain losses from this valuable sector. More than half of international travelers in a recent survey pointed to the pre-departure testing requirement as a major deterrent for inbound travel to the U.S."

THE WAR IN Ukraine and lingering concerns about the COVID-19 pandemic are making some travelers nervous, according to a survey from risk and crisis response provider Global Rescue. Still, Global Rescue found that fewer people are experiencing hesitancy about travel. About 71 percent of respondents to Global Rescue's Spring 2022 Traveler Safety and Sentiment Survey said they are somewhat concerned, concerned or much more concerned about international travel since the beginning of the war in Ukraine. The remaining 29 percent said they are not concerned at all. The respondents' destinations also caused some anxiety as well as returning to travel after two years of pandemic-related travel restrictions. At the same time, 89 percent of respondents said the war in Ukraine has not changed their travel plans and 70 percent are not experiencing any re-entry to travel anxiety. An even larger majority, 84 percent, of survey takers report they are less or much less concerned about travel today compared to the beginning of the pandemic.

PEOPLE ARE SHOWING a desire to get back to travel, but within certain limits, according to a Reuters Events Travel webinar. The webinar featured information on the current state of the industry from IHG Hotels & Resorts, Visit California and digital consultancy Appnovation. Whether planning, booking or experiencing a vacation, today's travelers are more cautious than ever and are taking more time to research plans and are using digital tools for it, according to the webinar titled "Destination Experience: Driven by Data, Inspired by Travelers." As many as 41 percent of respondents to a survey from Appnovation cited a readiness to travel out of state or province, while only 19 percent were ready for international trips. Almost half of Americans, 49 percent, are likely to travel out of state and 24 percent are likely to travel internationally. "With data, brands are much better equipped to understand these shifts, and use their marketing tools more effectively. In short, you can't innovate properly until you innovate on your internal processes," said Anton Morrison, vice president of user experience and design, Appnovation.

MORE THAN 260 travel industry and business organizations, such as the U.S. Travel Association, urged a repeal of the pre-departure testing requirement for vaccinated international air travelers. The requirement no longer makes sense in the current environment and discourages international travel at a time when a recent survey In a letter to White House COVID-19 Response Coordinator Dr. Ashish Jha, USTA and its cosigners noted that the economic costs associated with maintaining the measure are significant, with international travel spending 78 percent below 2019 levels. The letter stated that many foreign governments with similar infection, vaccination and hospitalization rates-including the UK, Germany and Canada-have already eliminated pre-departure testing requirements for vaccinated travelers.

HOTELS IN THE Americas performed above 2019 levels, although RevPAR is stabilizing amidst decreasing consumer travel spending, according to real estate firm JLL. This has affected resort markets heavily dependent on leisure travel. In contrast, urban travel demand is on the rise, driven by group, corporate, and inbound international travel. According to JLL's Global Real Estate Perspective for February 2024, global hotel RevPAR surpassed 2019 levels by 11.7 percent in the first 11 months of 2023. The global urban market strengthened with increased international travel and the return of business and group demand. London, New York, and Tokyo are expected to lead global RevPAR performance in 2024 as urban travel rebounds. Stabilization has weighed heaviest in resort markets, particularly in the Americas and EMEA, while Asia-Pacific continues to accelerate as intraregional travel grows following border reopenings, the report added. Foreign capital, absent since the onset of COVID, is expected to become more active over the next 12 months. Middle Eastern and Asian investors are likely to lead, with urban markets in Europe and select U.S. cities as primary recipients of capital.

INTERNATIONAL INBOUND TRAVEL is expected to slow down in the fall after surging over the summer, according to the latest U.S. Travel Association forecast. USTA also expects it may take until 2025 for the travel segment to recover to pre-pandemic levels. Inbound travel recovery picked up in summer and reached a pre-pandemic high of 35 percent below 2019 levels in July 2022, said U.S. Travel Association. It improved from a 41 percent decrease in May and declines of more than 50 percent earlier in 2022. The latest report by Aaron Szyf, economist, USTA, said that inbound travel recovery continued from Europe and Latin America in the past few months, which was 22 percent below 2019 levels in July. Meanwhile, Asian markets declined 66 percent in July, largely due to stagnation from China and a very slow return from Japan.

THE BIDEN ADMINISTRATION'S new National Travel and Tourism Strategy sets a 5-year goal of attracting 90 million international visitors to the U.S. each year. Two major associations in the U.S. hospitality industry applauded the strategy as a step forward in restoring the travel industry. The new tourism strategy aims to support broad-based economic growth in the travel and tourism industry across the U.S. AAHOA thanked the U.S. Department of Commerce Secretary Gina Raimondo and the Tourism Policy Council for their continued leadership and support. "[An expected] 90 million international visitors will drive strong economic growth," said Laura Lee Blake, president and CEO, AAHOA. "The $279 billion in annual estimated spending by these visitors will help not only the hotel and hospitality industry, but also the entire American economy. We commend Secretary Raimondo's new National Travel and Tourism Strategy, and welcome her efforts to aggressively rebuild U.S. travel and tourism."

MARRIOTT INTERNATIONAL RECENTLY launched "Business Access by Marriott Bonvoy," an online travel booking program for small and medium business travelers. This program combines the benefits of the Marriott Bonvoy portfolio with travel tools for booking, managing, and expensing business travel. It is available to businesses in the U.S., Canada and other countries, Marriott said in a statement. "We recognize the significant value small businesses provide to the hotel industry," said Drew Pinto, Marriott International's executive vice president and chief revenue and technology officer. "Whether small to medium-sized businesses are looking for convenient online booking capabilities for their employees or better expense management solutions, the all-in-one platform, merged with our portfolio of hotel brands around the world, provides everything they need to manage their business travel needs."

The Restoring Brand USA Act took another step toward passage, clearing the U.S. House Committee on Energy and Commerce. The bill would renew the program aimed at promoting international travel to the U.S. Brand USA has generated $56 billion to the U.S. economy since 2013 and supported more than 45,000 jobs each year, according to Rep. Gus Bilirakis of Florida, a sponsor of the bill. The program is funded by international visitors and private contributions, and the decline in international travel during the COVID-19 pandemic has led to a loss of that funding, Bilirakis said. The bill would direct the Treasury Department to allow this program to access critical resources, funded by foreign traveler visa fees, for the next few years. "The travel and tourism industry was one of the hardest hit sectors during the pandemic. As we seek to restore our way of life and fully recover, we cannot overlook the work that must be done to renew this powerful engine of economic growth for communities across the nation," Bilirakis said. "Brand USA has proven itself as a successful catalyst for spurring tourism to the U.S. We need that catalyst now more than ever to help rebuild the industry and spur job growth. Common sense solutions like this will help boost the economy and help get us moving in the right direction."

U.S. HOTEL REVPAR is expected to grow steadily in 2024, driven by improving group business, inbound international travel, and traditional transient business demand, according to CBRE. This follows a strong performance in 2023 that muted the new forecast in some areas. The research firm forecasted a 3 percent increase in RevPAR growth in 2024, with occupancy improving by 45 basis points and ADR increasing by 2.3 percent. It indicates ongoing recovery of the lodging industry, with RevPAR in 2024 expected to surpass 2019 levels by 13.2 percent, CBRE Hotels said in a statement. CBRE's baseline forecast expects 1.6 percent GDP growth and 2.5 percent average inflation in 2024. Given the strong correlation between GDP and RevPAR growth, the economy's strength will directly impact the lodging industry's performance, the statement said. "We expect RevPAR growth to be slower in the first quarter due to last year's strong performance, but to reach its peak in the third quarter driven by the influx of inbound international travelers during the busy summer season," said Rachael Rothman, CBRE's head of hotel research and data analytics. "Urban and airport locations should particularly benefit from group and inbound international travel, as well as the normalization of leisure travel."

OF THE TWO in five Americans going on business trips this year, 49 percent intend to turn it into a "bleisure" trip, according to a recent survey by Howdy.com. Bleisure is a blend of "business" and "leisure," differing from "workcations," where workers integrate vacation with work at a destination of their choice. While about a quarter of survey respondents opt for workcations to save paid time off, 60 percent of American business travelers prefer bleisure trips. Approximately 64 percent of American workers attribute the rise of bleisure to improved work-life balance as business travel rebounds post-COVID-19. Despite only about 30 percent of workers being familiar with the term bleisure, many are embracing the concept, said Howdy.com, a talent sourcing firm based in Austin, Texas. The Howdy.com survey of more than 1,000 full-time employees across the U.S., found that more than two-thirds of respondents would be attracted to jobs that encourage bleisure, while many suggest that companies should offer a "free day" on work trips to promote bleisure. The survey revealed that about 75 percent of respondents would be more inclined to collaborate with international teams if provided with increased bleisure travel opportunities.

HIHOTELS BY HOSPITALITY International has entered into a partnership with the travel app Hopper. With this new partnership, Hopper will have a direct connection with hihotels' five brands namely Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns and Passport Inn. These brands will gain access to Hopper's proprietary suite of fintech products that assist with conversion, repeat purchases and profitability, hihotels' said in a statement. According to the statement, Hopper will help hihotels expand its growing online presence, while retaining its customer base. "This strategic alliance with Hopper is yet another way of providing more revenue opportunities and increased exposure for our franchisees," said Gary Gobin, director of operations at hihotels'. "Hopper, previously known for its flights business, has rapidly expanded into hotels, homes and rental cars in recent years - with hotels currently comprising more than half of the company's travel bookings. We like how they are strongly focused on social media marketing, which will improve exposure of our hotels to younger generations who prefer to spend money on experience, rather than higher-priced accommodations." "At Hopper, we strive to provide the best accommodation offerings in the same place that users are booking the rest of their travel," said Lexi Caron, head of Hotel Marketplace at Hopper. "This partnership brings new direct inventory to the Hopper app, which has been downloaded over 100 million times to date and helps us deliver on our promise to offer customers the best price, selection and inventory available."

TRAVEL INDUSTRY LEADERS are continuing their press of federal officials and the Biden Administration to end pre-departure testing for COVID-19 by vaccinated international air travelers bound for the U.S. This time they went directly to the White House. On May 24, representatives from the U.S. Travel Association and Airlines for America met at the White House to make their case that pre-departure testing is no longer required at this stage in the pandemic. USTA and other organizations have been lobbying the White House persistently for the past few months to take the step, and in May they sent a letter to White House COVID-19 Response Coordinator Dr. Ashish Jha saying the requirement is discouraging international travelers. Roger Dow, USTA president and CEO, reiterated that point after last week's meeting.

THE LEISURE AND hospitality sector saw some job growth in December, according to the Bureau of Labor Statistics' December employment report. Not enough, however, according to the U.S. Travel Association, meaning more federal aid is needed. The sector added 53,000 jobs during the month, according to the BLS data. The overall economy added 199,000 jobs. "Leisure and hospitality has added 2.6 million jobs in 2021, but employment in the industry is down by 1.2 million, or 7.2 percent, since February 2020," the report said. "Employment in food services and drinking places rose by 43,000 in December but is down by 653,000 since February 2020." However, the report indicates that the recovery is uneven, said Tori Emerson Barnes, USTA's executive vice president of public affairs and policy, in a statement. December's performance was the second-worst since January 2021, she said. "The small gains made are not enough to propel the sector toward a larger recovery, as more than 7 percent of all L&H jobs remain lost compared to just 2 percent for the rest of the U.S. economy," Barnes said. "As the spread of the omicron variant continues to impact travel, there remains a pressing need for Congress to provide additional federal relief and stabilizing policies that will enable the return of business travel, professional meetings and events, and international inbound travel."

THE U.S. TRAVEL Association is urging Congress to implement short-term priorities to stimulate leisure and hospitality sector as 61 percent or nearly two-thirds, of all jobs still lost due to the pandemic are in this segment. The revised job data from the Bureau of Labor Statistics for the past several months confirmed that 10 percent of leisure and hospitality jobs now remain lost. "While the overall jobs report may be good news for some, the revised BLS data now confirms an even bigger revelation," said Tori Emerson Barnes, USTA executive vice president of public affairs and policy, in a statement. "The uneven recovery of the travel sector is due in large part to the lack of inbound international travelers, and the deep reduction in business travel and professional meetings and events. There could not be a more pressing time to support this vital contributor to the U.S. economy and rebuild American jobs."

THE U.S. TRAVEL ASSOCIATION wants the federal government to replace pandemic-era restrictions with endemic-focused policies to enable full and free travel. That was one of several subjects Roger Dow, USTA's outgoing president and CEO, discussed at the Hunter Hotel Conference in Atlanta in March. In a letter to incoming White House COVID-19 Response Coordinator Ashish Jha, USTA asked to immediately remove the pre-departure testing requirement for all fully vaccinated inbound international arrivals. "Despite declining hospitalizations and infections, increased vaccination rates and immunity, and a more robust public health infrastructure to manage the virus, the vast majority of pandemic-driven federal travel policies are still in place," the letter said. "While the public health benefits of these policies have now greatly diminished, the economic consequences continue to grow,"

THE U.S. HOSPITALITY industry faces an environmental wake-up call as guests seek accommodations that align with their values beyond amenities alone. This trend has fundamentally changed how hotels approach sustainability, with many adopting practices such as reduced water consumption and energy conservation. Large hotel chains like Hilton Hotels & Resorts and Marriott International have openly declared their efforts to minimize environmental impact. However, achieving meaningful sustainability requires franchise owners and operators to be on the same page. "As a global hospitality leader, Hilton is dedicated to providing exceptional guest experiences," said Jean Garris Hand, Hilton's vice president of global ESG. "However, we also recognize our profound responsibility to safeguard the destinations where we operate for future generations of travelers. Our efforts to reduce energy, carbon emissions, water usage, and waste are integral to Travel with Purpose, Hilton's comprehensive environmental, social, and governance strategy aimed at promoting responsible travel worldwide."

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