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HYATT HOTELS CORP. expanded its upper-midscale segment with Hyatt Select, a new select-service brand targeting transient guests and designed for easy conversions. The company also opened its first Hyatt Studios location, Hyatt Studios Mobile/Tillmans Corner in Mobile, Alabama, developed by 3H Group and led by CEO Hiren Desai. Hyatt Select is the sixth brand in Hyatt's Essentials portfolio, initially focused on the Americas before expanding globally, Hyatt said in a statement. "For Hyatt, launching a new brand is never just about adding to our portfolio-it's about strengthening our network in a way that benefits both owners and guests," said Jim Chu, Hyatt's chief growth officer. "Hyatt Select hotels will meet a specific need in the market by offering a cost-effective, conversion-friendly option for owners, while delivering an experience for guests who want reliability, comfort, and thoughtful design in the upper-midscale segment."

HYATT HOTELS CORP. reported an almost 85 percent growth in its global pipeline since 2017, reaching a record of 129,000 rooms. During this period, the company doubled its luxury rooms, tripled its resort rooms, and quintupled its lifestyle rooms. Pictured is a rendering of the New Andaz Miami Beach in Miami Beach, Florida. The company is expanding its brand portfolio both nationally and globally, selecting new and existing markets to enhance its network effect for owners and guests, Hyatt said in a statement. "Hyatt leading the industry in net rooms growth for seven years is a result of our unique approach to development," said Mark Hoplamazian, Hyatt's president and chief executive officer. "We strategically expand our portfolio of brands, intentionally selecting new and existing markets to enhance our network effect for owners and guests. Our commitment to thoughtful organic growth and strategic acquisitions amplifies our asset-light business model. Our goal is not to be the largest hospitality company, but the company most valued by colleagues, guests, and owners."

Caption by Hyatt Downtown Nashville - The Gulch is now open in the Gulch neighborhood of downtown Nashville, Tennessee. The hotel, developed in partnership with HRI Hospitality and C.B. Ragland Co., is the brand's second U.S. location. It is co-owned by Peachtree Group. The hotel will be managed by HRI Lodging LLC, the companies said in a joint statement. "HRI is thrilled to open the second Caption by Hyatt hotel in the U.S. and play a pivotal role in the growth of this select-service upscale brand," said Michael Coolidge, HRI Hospitality's chief investment and development officer. "The Caption by Hyatt brand brings a fresh design perspective and unique food and beverage offerings to the heart of Nashville's Gulch district. We look forward to collaborating with Hyatt to continue growing this exciting brand together."

HYATT HOTELS CORP. recently selected the Oracle OPERA Cloud hospitality platform as the property management system for its global portfolio of more than 1,000 hotels and all-inclusive properties. The new PMS is expected to streamline operations, standardize data management and enhance guest experiences by enabling personalized service through a deeper understanding of guest preferences across stays. With OPERA Cloud's mobile capability, Hyatt employees can assist guests from anywhere, anytime, the companies said in a statement. "As one of the world's top hospitality companies, Hyatt is committed to caring for people so they can be their best," said Cameron Hammond, Hyatt's senior vice president of global field technology services. "In today's evolving environment, technology plays a critical role in empowering our colleagues to continue delivering unforgettable experiences to our guests. By moving to OPERA Cloud and extending our long-standing collaboration with Oracle, we will provide our operators and colleagues with a modern, secure platform to deliver better data insights and elevate their roles with greater ease and efficiency."

HYATT HOTEL CORP. formed an advisory board to enhance well-being offerings, initially focusing on meetings and events. The Wellbeing Collective Advisory Board will oversee guest experiences, including well-being menus, culinary programs and sleep wellness initiatives at select hotels. Hyatt will also expand the Wellbeing Collective, a growing collection of properties offering well-being experiences for groups and meeting attendees, the company said in a statement. "Whether traveling for business or leisure, now more than ever, our guests are seeking meaningful experiences that foster connection, build community, and enhance their mental, emotional, and physical well-being," said TJ Abrams, Hyatt's vice president for global well-being. "The new advisory board unites leading voices across industries to help us innovate around how people gather and elevate the travel journey through intentional well-being offerings, ensuring our guests and customers leave feeling rejuvenated and fulfilled."