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URBAN PARK HOTEL Collection, an independent budget-conscious hotel group, has partnered with technology firm LodgeTender to integrate its latest hotel technology platform. The new technology offers hotel owners an extra revenue stream, while eliminating the need to pay for a hotel PMS, booking engine, and channel manager, Urban Park Hotel said in a statement. "The partnership with LodgeTender offers our hotel portfolio an opportunity to earn rather than pay for a technology package," said Jay Patel, managing partner of Urban Park Hotel Collection. "We're delighted to introduce products and services that not only save our owners money, but also generate additional revenue for our member hotels." "Hotel owners now have the chance to upgrade their technology while staying ahead with productive features for added revenue and seamless guest service connections," added Kent Comfort, president of LodgeTender.

HYATT HOTELS CORP. recently selected the Oracle OPERA Cloud hospitality platform as the property management system for its global portfolio of more than 1,000 hotels and all-inclusive properties. The new PMS is expected to streamline operations, standardize data management and enhance guest experiences by enabling personalized service through a deeper understanding of guest preferences across stays. With OPERA Cloud's mobile capability, Hyatt employees can assist guests from anywhere, anytime, the companies said in a statement. "As one of the world's top hospitality companies, Hyatt is committed to caring for people so they can be their best," said Cameron Hammond, Hyatt's senior vice president of global field technology services. "In today's evolving environment, technology plays a critical role in empowering our colleagues to continue delivering unforgettable experiences to our guests. By moving to OPERA Cloud and extending our long-standing collaboration with Oracle, we will provide our operators and colleagues with a modern, secure platform to deliver better data insights and elevate their roles with greater ease and efficiency."

G6 HOSPITALITY INTERNATIONAL Inc. and HotelKey plan to update technology across its U.S. and Canada properties, with HotelKey remaining the core property management system for all Motel 6 and Studio 6 properties. G6, now part of OYO's global portfolio, is led by Ritesh Agarwal as chairman, while HotelKey is led by Aditya Thyagarajan as president. The announcement was made at the Radisson Blu, Nagpur, Maharashtra, in the presence of Nitin Gadkari, India's union minister of road transport and highways, the companies said in a joint statement. "HotelKey's feature set and user-friendly interface have consistently delivered strong results for property owners," said Agarwal, also the founder and CEO of OYO. "Their PMS platform's high adoption rates and positive feedback from hoteliers show why they're the ideal technology partner for our franchisees. HotelKey's success story exemplifies Indian technology excellence, with core development and engineering operations based in Nagpur."

HOSPITALITY TECHNOLOGY FIRM OYO aims to invest $10 million to enhance G6 Hospitality's digital assets, including its website and app, targeting a quadruple increase in apps before summer. The company will use digital targeting, focusing on high-intent customers through direct partnerships with Google and Microsoft. The investment will fund data-driven digital campaigns to reach customers actively searching for accommodations with an aim toward boosting booking conversions and franchise partner value, G6 Hospitality said in a statement. "By concentrating our resources on users most likely to convert, we're optimizing our marketing spend and delivering more value to our franchise partners," said Shashank Jain, G6 Hospitality's head of online revenue. "The investment underscores G6's commitment to supporting its franchise network by driving direct bookings and reducing dependency on third-party platforms."