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HYATT HOTELS CORPORATION has signed franchise agreements with 3H Group and Presidio Hotel Development to open Hyatt Studios in two states. Led by founder Hiren Desai, 3H Group will introduce the studios in Mobile, Alabama, while Guneet Bajwa heads the effort for Presidio Hotel Development in Marysville, California, and both are expected to open by late 2024 to 2025. Following its April launch, Hyatt has garnered letters of interest for more than 100 Hyatt Studios, marking its inaugural upper-midscale extended-stay brand in the Americas, the company said in a statement. "Hyatt's expansion into these new markets through Hyatt Studios hotels underscores our dedication to developers, guests, and World of Hyatt members," said Dan Hansen, global head of Hyatt Studios. "We've learned that when Hyatt guests stay with a competing brand, they appear to do so for one of two reasons: the absence of a Hyatt hotel within five miles or the choice to stay at a lower chain scale. By offering Hyatt options in these fresh markets, we foster brand loyalty without internal competition and present developers with untapped opportunities."

HYATT HOTELS CORP. expanded its upper-midscale segment with Hyatt Select, a new select-service brand targeting transient guests and designed for easy conversions. The company also opened its first Hyatt Studios location, Hyatt Studios Mobile/Tillmans Corner in Mobile, Alabama, developed by 3H Group and led by CEO Hiren Desai. Hyatt Select is the sixth brand in Hyatt's Essentials portfolio, initially focused on the Americas before expanding globally, Hyatt said in a statement. "For Hyatt, launching a new brand is never just about adding to our portfolio-it's about strengthening our network in a way that benefits both owners and guests," said Jim Chu, Hyatt's chief growth officer. "Hyatt Select hotels will meet a specific need in the market by offering a cost-effective, conversion-friendly option for owners, while delivering an experience for guests who want reliability, comfort, and thoughtful design in the upper-midscale segment."

3H GROUP INC., led by Hiren Desai as president and CEO, broke ground on Caption by Hyatt Chattanooga, Hyatt Hotels Corp.'s inaugural launch of the brand in Tennessee. The upscale 123-room hotel, developed under a franchise agreement, is set to open in early 2026. The company is developing a Hyatt Studios hotel in Mobile, Alabama, slated to open in early 2025. "Our decision to continue our collaboration with Hyatt stems from their unwavering commitment to understanding the needs of both owners and guests," said Desai, also the owner of the Chattanooga property. "Caption by Hyatt is an innovative brand, and that approach, coupled with its flexible design and focus on guest experience makes it an attractive addition to our portfolio. We're excited to bring the vibrant energy of the first Caption by Hyatt hotel to our hometown of Chattanooga and look forward to enriching the local hospitality landscape."

AURO HOTELS RECENTLY completed the renovation of the 132-room Hilton Garden Inn Orlando Airport in Orlando, Florida. The property is near Orlando International Airport as well as Disney World, Universal Studios, SeaWorld Orlando, Crayola Experience Orlando, Gatorland Wild Animal Park and Kissimmee Lakefront Park. "We are so excited to welcome guests to our reinvented property focused on providing an outstanding product and service," said Michael Goldwasser, the hotel's general manager. "Our Hilton Garden Inn Orlando Airport team is committed to delivering genuine hospitality that provides real value to our guests. We're focused on creating a welcoming environment and ensuring every stay exceeds expectations." Auro Hotels, led by DJ Rama as president and CEO and based in Greenville, South Carolina, with offices in Atlanta and Surat, has developed, owned and operated 110 hotels over 50 years. The company currently owns 37 hotels and operates over 6,500 guestrooms in the U.S. and India under brands like Marriott, Hilton, and Hyatt.