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U.S. EXTENDED-STAY HOTELS set new records for demand, ADR, RevPAR and room revenues in the fourth quarter of 2022, according to a report from hotel investment advisors The Highland Group. Also, the report showed rate resistance is apparent at lower price points due to recession and the economy extended-stay segment reported nine consecutive months of declining demand and three successive quarterly falls in occupancy. According to the Highland Group's "U.S. Extended-Stay Hotels: Fourth Quarter 2022" report, mid-price extended-stay hotels reported their second consecutive quarterly decline in occupancy in fourth quarter. Similar occupancy declines occurred for about two years starting in mid-2015 before ADR growth moderated and occupancy recovered. Extended-stay hotel supply growth was the lowest since 2013 during the quarter, below its long-term historical average for 20 consecutive quarters. The last time extended-stay supply growth was consistently near its current level was from 2010 fourth quarter through third quarter of 2014. "Extended-stay hotel RevPAR was more than 12 percent higher than in fourth quarter of 2019. There were 567,770 extended-stay hotel rooms open at the end of the quarter. Excluding 2020, the 6,481 net gain in rooms open over the last year was the lowest annual increase since 2012. Room nights available increased 1.2 percent over the last year which was the smallest annual gain in supply for nine years," the report said. "Fractional net economy and upscale segment supply gains compared to 2021 are largely due to re-branding moving rooms between segments in our database, de-flagging of hotels which no longer meet brand standards, as well as the sales of some hotels to multi-family apartment companies and municipalities."

EXTENDED-STAY HOTELS continue to outperform other types of hotels on a regular basis, even during the pandemic. Now, large hotel companies are expanding their interests in the segment. Choice Hotels International is seeing strong performance and growth in its extended-stay brands, and Wyndham Hotels & Resorts recently announced plans to launch a new extended-stay brand this year, its first in the economy segment. Coming off a good year Occupancy, ADR and RevPAR all exceeded pre-pandemic levels for Choice's established extended-stay brands, the economy brands WoodSpring Suites and Suburban Extended Stay as well as midscale brand MainStay Suites, according to the company. The company's new midscale Everhome Suites, launched in early 2020, also saw strong interest by franchisees. The overall performance is similar to what the brands saw in 2020.

U.S. EXTENDED-STAY HOTEL room revenues increased by $1.1 billion in 2023, similar to 2018 and 2019, though with a lower relative gain due to a larger room base, according to The Highland Group. All three extended-stay segments reported record-high room revenues in 2023, with the upscale segment leading despite previously lagging behind the pandemic recovery. The 6.1 percent increase in extended-stay hotel revenues outpaced the corresponding 5.5 percent gain reported by STR/CoStar for the overall hotel industry, the report said. However, extended-stay hotel supply experienced its smallest annual increase on record in 2023, at just 1.8 percent. Factors such as re-branding, de-flagging of non-compliant hotels, and sales to other sectors influenced supply fluctuations, a trend expected to persist into the first half of 2024, particularly with older extended-stay hotels remaining on the market. The report also highlighted a 6.6 percent increase in economy extended-stay supply, alongside modest gains in mid-price and upscale segments, primarily driven by conversions. New construction in the economy segment is estimated at around 3 percent of rooms open compared to one year ago.

U.S. EXTENDED-STAY room supply grew by 3.5 percent in June, exceeding the average monthly increase of the past two years, according to The Highland Group. June marked the 33rd consecutive month of supply growth at 4 percent or less, with annual changes remaining below 2 percent for the past two years. However, both metrics are well below the long-term average. The growth includes the addition of Water Walk by Wyndham, a mid-priced extended-stay brand, to the database in May following its affiliation with Wyndham, the report said. The 12.8 percent increase in economy extended-stay supply, along with modest gains in midprice and upscale segments, is mainly due to conversions, The Highland Group said. New construction in the economy segment is estimated at about 3 percent of rooms open compared to a year ago. The report noted that supply change comparisons have been affected by re-branding, shifting rooms between segments, de-flagging hotels that no longer meet brand standards, and the sale of hotels to apartment companies and municipalities. The trend is likely to taper off in the second half of 2024, with the full-year increase in extended-stay supply compared to 2023 remaining well below the long-term average.

WYNDHAM HOTELS & RESORTS and WaterWalk recently launched a new upscale brand, "WaterWalk Extended Stay by Wyndham." This deal will introduce up to 11 hotels with more than 1,500 rooms, initially in markets such as Tucson, Jacksonville, and Wichita. Pictured is the lobby of the WaterWalk by Wyndham - Phoenix. The new brand is Wyndham's 25th addition to its portfolio and will join the company's existing economy and mid-scale extended-stay brands, Wyndham said in a statement. "In the last year, guest demand for the extended stay segment reached record highs, which has been underscored by demand from owners and developers looking for new opportunities to partner with Wyndham," said Chip Ohlsson, Wyndham's chief development officer. "Our vision is to offer the industry's most robust portfolio of extended stay brands and the addition of WaterWalk marks an important step in that direction-helping ensure we have an offering in every segment, for every owner and for every guest." WaterWalk, founded by the late Jack DeBoer, currently runs 11 hotels in the U.S., the statement added. Newer hotels adopt the brand's Gen 2.0 prototype, focusing on efficient design and lower operating costs to increase profitability.

EXTENDED-STAY ROOM SUPPLY grew 3.1 percent in July, outpacing the average monthly increase over the past two years, according to The Highland Group. The rise is partly due to WaterWalk by Wyndham, a mid-priced extended-stay brand added to the database in May 2024 after affiliating with Wyndham. July marked 34 consecutive months of supply growth at 4 percent or less, with annual supply changes under 2 percent for two years-both well below the long-term average, the report said. "July was an exceptionally good month for extended-stay hotels which outperformed the overall industry and the economy segment reported a monthly RevPar gain for the first time in more than one year," said Mark Skinner, The Highland Group's partner. The U.S. Extended-Stay Hotels Bulletin for July 2024 reported a 13.9 percent rise in economy extended-stay supply, with smaller gains in mid-price and upscale segments, largely due to conversions. New construction in the economy segment accounts for about 3 percent of rooms open compared to last year.

SOUTHERN HOSPITALITY, LED by Nikesh Shah as president, recently broke ground on the first Extended Stay America Select Suites prototype in Wildwood, Florida. The 124-room, 4-story property is slated to open in early 2025, Extended Stay America said in a statement. "As the extended-stay segment leader, we are excited to unveil the Extended Stay America Select Suites prototype as we begin construction on the first property," said Mark Williams, ESA's managing director of franchise development. "The new construction prototype represents the next phase in the strategic growth of our economy extended-stay brand." The Extended Stay America Select Suites prototype aims to provide efficiency and practicality for longer-stay guests, the statement said. The property, spanning slightly over 50,000 square feet and constructed on 1.75 acres, includes apartment-like suites with full kitchens and on-site laundry.

TOTAL EXTENDED-STAY HOTELS achieved new fourth-quarter milestones in 2023, setting records in supply, demand, ADR, RevPAR, and room revenues, according to The Highland Group. Despite this, occupancy declined alongside the broader hotel industry trend, with slower growth in ADR and RevPAR throughout the year. Consequently, extended-stay hotel RevPAR experienced its smallest fourth quarter increase since 2019, excluding contractionary periods. Extended-stay hotel supply growth increased marginally in 2023 but remained very low, the report said. The last time supply growth consistently hovered around its current level was from the fourth quarter of 2010 through the third quarter of 2014. Throughout this period, supply increases stayed below their long-term historical average for 20 consecutive quarters, while the federal funds rate was about 10 times higher than its current level. With interest rates and construction costs expected to stay relatively high, the risk of extended stay hotel oversupply nationally is low in the near term, despite the launch of several new brands, The Highland Group said.

WYNDHAM HOTELS & RESORTS recently signed a 10-year development agreement with Reside, a residential hospitality management company, to launch five residence-style hotels, either open or under development, in the Wyndham portfolio. The franchise agreement marks the debut of the "Wyndham Residence" tier in the U.S., with plans to expand across the top 50 markets. The properties will expand Wyndham's position in the extended-stay segment, along with its existing brands: ECHO Suites Extended Stay by Wyndham, Hawthorn Extended Stay by Wyndham and WaterWalk Extended Stay by Wyndham, the companies said in a joint statement. "Reside has a proven track record as one of the most successful names in corporate housing," said Amit Sripathi, Wyndham's chief development officer. "Whether you need a comfortable place to live for a prolonged time or you simply need more space while traveling with a larger group, Reside's model expands our extended-stay offerings, delivering premium, professionally managed accommodations in locations we know guests want to visit. By tapping into Wyndham's distribution network, we help unlock new demand generators that can help scale their business to the next level."

THE FIRST PROPERTY representing Wyndham Hotels & Resorts' ECHO Suites Extended Stay by Wyndham brand opened recently in Spartanburg, South Carolina. Among the attendees at the grand opening, along with executives from Wyndham and more, were the first two Indo American developers who are building upcoming ECHO hotels. Wyndham also brought on Mandeep Singh as vice president for extended stay operations, overseeing ECHO Suites and the new Waterwalk Extended Stay by Wyndham brands. Singh has a more than 20-year background in extended-stay hotels, corporate housing, serviced apartments and multi-family properties. The 124-room ECHO Spartanburg is owned by Cox Universal Group, led by Philip Cox as co-CEO and co-founder and is managed by Sandpiper Hospitality. The prototype for the all new-construction brand is designed to fit on less than two acres at 50,000 square-feet, 79 percent of which is designed for generating revenue.

U.S. EXTENDED-STAY ROOM supply increased by 3.3 percent in August, surpassing the average monthly growth over the past two years, according to The Highland Group. This rise is partly attributed to the inclusion of WaterWalk by Wyndham, a mid-price extended-stay brand, in the database starting in May after its affiliation with Wyndham. August also marked the 35th consecutive month of supply growth at 4 percent or less, with the annual supply change remaining below 2 percent for the past two years, as revealed in The Highland Group's U.S. Extended-Stay Hotels Bulletin. However, both metrics are well below the long-term average, the report found. The 11.9 percent increase in economy extended-stay supply, along with modest gains in mid-price and upscale segments, is primarily due to conversions. New construction in the economy segment is estimated at only 3 percent of rooms compared to last year, the report noted.

U.S. EXTENDED-STAY ROOM supply increased 3 percent in September, outpacing the average monthly growth of the past two years, according to The Highland Group. This rise partly reflects the addition of WaterWalk by Wyndham, a mid-price extended-stay brand included in the database in May 2024 after its Wyndham affiliation. September marked 36 consecutive months of 4 percent or less supply growth, with annual supply change under 2 percent for two years-both below the long-term average, as revealed in The Highland Group's U.S. Extended-Stay Hotels Bulletin: September 2024. A 10.9 percent rise in economy extended-stay supply, along with modest gains in mid-price and upscale rooms, is largely due to conversions, as new economy construction represents only about 3 percent of rooms open compared to last year. Supply change comparisons have been affected by rebranding shifts between segments, hotel de-flagging for non-compliance with brand standards, and sales to multi-family apartment companies and municipalities.

CHOICE HOTELS INTERNATIONAL recently introduced Lobby in a Box, a modular design package that allows hoteliers to transform lobby dining areas into multifunctional, revenue-generating spaces in around 120 days. The offering is designed for extended-stay brands, including Suburban Studios and MainStay Suites. The package enables the conversion of standard lobby dining spaces in transient hotels, allowing hoteliers to create new income streams for the MainStay brand through a marketplace offering on-the-go food, beverages and travel essentials, Choice said in a statement. The program allows hotel owners to meet the needs of long-staying guests who prefer in-room dining with kitchens. "As demand for extended-stay accommodations continues to exceed supply, solutions like Lobby in a Box and Kitchen in a Box help franchisees seize opportunities in a growing market while providing long-staying guests a superior experience," said Matt McElhare, Choice's vice president and lead of extended-stay brands. "Our goal is to simplify the conversion process and maximize hotel owners' return on investment by giving them the tools to create functional and profitable spaces."

EXTENDED-STAY ROOM SUPPLY increased by 1.8 percent in February due to it being a leap year, consistent with the average monthly increase observed over the last two years, according to The Highland Group. February marked 29 consecutive months of 4 percent or less supply growth. Additionally, the change in supply has remained below 2 percent for more than two years, with both metrics significantly falling below the long-term average. The 18.8 percent surge in economy extended-stay supply, along with a modest increase in mid-price segment rooms, is largely attributed to conversions, The Highland Group said. Meanwhile, new construction in the economy segment is estimated at around 3 percent of open rooms compared to a year ago. 2024 first half supply trends Supply change comparisons have been affected by rebranding, segment realignment in The Highland Group's database, and the de-flagging of hotels failing to meet brand standards, along with sales to multi-family apartment companies and municipalities, the report said. This trend is expected to persist into the first half of 2024, particularly with older extended-stay hotels still available on the market.

OCTOBER WAS A strong month for the extended-stay segment, though the hotels lagged behind the overall hotel industry in occupancy, ADR and RevPAR gains, according to The Highland Group. Demand growth was the highest since March 2022, occupancy saw its largest increase in 21 months, RevPAR grew the most since June 2023, and room revenue growth was the strongest in 18 months. "October was a very good month for extended-stay hotels with four record-high performance metrics compared to the last 30 months," said Mark Skinner, partner at The Highland Group. Extended-stay room supply grew 3.1 percent in October, exceeding the average monthly increase over the past two years, The Highland Group reported. This rise partly reflects the addition of Water Walk by Wyndham, a mid-price extended-stay brand included in the database since May 2024 after affiliating with Wyndham.

RESOLUTE ROAD HOSPITALITY and Choice Hotels International recently hosted an investment forum in Dallas titled "Exploring Extended Stay in Texas." Around 100 hospitality executives discussed best management practices, emerging market trends, and Choice's new extended-stay brand, Everhome Suites, at the forum. Gary Horton, Resolute Road Hospitality's president, and Daniel Pinheiro, chief business development officer, presented strategies for managing and operating in the extended-stay industry, the companies said in a joint statement. "The forum was highly productive, bringing together industry professionals eager to explore the rapidly expanding extended-stay sector," said Pinheiro. "The attendees exchanged invaluable insights and collaborated on best practices specific to hotels in the midscale extended-stay class."

HILTON HAS LAUNCHED a new extended-stay brand, Project H3, designed to meet the needs of the rapidly expanding $300 billion workforce travel market, looking for apartment-style accommodations for 20 nights or more. Launching in the U.S. as Hilton navigates the final stages of the trademark process, this lower midscale, extended-stay brand is the newest addition to Hilton's portfolio, the company said in a statement. Hilton is engaged in more than 100 active development conversations with many owners expressing interest in multiple locations. According to the statement, the product provides a foundation for the long stay, allowing guests to make the most out of every day, and delivers an exciting investment option for developers looking to diversify their portfolio under the Hilton name. "Project H3 is perfectly positioned to serve the unique needs of the long-stay traveler, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day," said Chris Nassetta, Hilton president and CEO. "We aim to serve any guest, anywhere in the world, for any travel need they may have, and this new brand represents a greater opportunity for us to grow our portfolio while providing the reliable and friendly service our customers expect from Hilton." Hilton's in-house research shows long-stay travelers, including traveling nurses, military personnel, and those experiencing workforce relocations, place quality time and comfort above all else. In addition, those looking for a long stay will book an average of 20 or more nights and desire a reliable home base that allows them to maintain their routines while delivering simplicity, consistency and convenience.

EXTENDED-STAY HOTEL room supply in the 100 largest metropolitan statistical areas in the U.S. grew 2.5 percent in 2022 compared to 2021, its smallest increase in several years, according to a new report from The Highland Group. The survey, which researched supply, demand, revenues and new construction of extended-stay hotels, said the outcome in 2022 was about half the net supply gain reported in 2021. According to the report, the lengthening hotel development timeline, fewer construction starts, disenfranchising hotels that no longer meet brand standards, conversions to apartments and some municipalities acquiring extended-stay hotels for housing have resulted in the muted growth. While there was a sharp decline in reported extended-stay rooms under construction last year compared to 2021, construction starts increased 6 percent over the last 12 months. "However, they remain low compared to the pre-pandemic period, the report noted. RevPAR growth in 2022 strongly favored ADR as opposed to occupancy gains in 2021. "Consequently, more than 40 MSAs reported lower average occupancy in 2022 than during the previous year. However, only a dozen MSAs have not yet recovered RevPAR back to its nominal 2019 value compared to about half the MSAs last year," it showed.

CHOICE HOTELS INTERNATIONAL and Wyndham Hotels & Resorts announced the launch of a new brand and a new prototype respectively during the Americas Lodging Investment Summit in Los Angeles this week. Choice bills its Everhome Suites as a new-construction midscale extended-stay brand while Wyndham's Arbor new-build prototype for its Wyndham Garden brand focuses on reducing construction costs. Choice broke ground on the first Everhome Suites in Corona, California, shortly after officially launching the brand. It also has agreements for the development of 13 more of the new brand in Austin, Texas, and Los Angeles, and the company expects the first opening in 2021. Everhome Suites is meant to fill a gap in the extended-stay market, said Patrick Pacious, Choice's president and CEO.

THREE LARGE HOTEL companies took advantage of last week's 2021 AAHOA Convention & Trade Show at the Kay Bailey Hutchison Convention Center in Dallas to announce new brand prototypes and refurbishments. They include two new extended-stay concepts and investments in existing midscale brands. Red Roof Inn introduced its new HomeTowne Studios prototype that the company said features a cost-effective development footprint, and a layout that offers improved operational efficiency. Also, G6 Hospitality, parent company for Motel 6 and Studio 6, introduced its Studio 6 Suites to meet what it sees as increased demand of extended-stay brands. Also, Wyndham Hotels & Resorts announced it would invest more than $40 million over the next three years in its Microtel and La Quinta by Wyndham brands. The company's Microtel Lift Incentive Program aims to encourage renovations that will bring existing properties parallel to the new build prototypes followed by the brands.