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U.S. HOTELS WILL generate $46.71 billion in state and local tax revenue, more than ever before, according to a survey from the American Hotel & Lodging Association and Oxford Economics. Occupancy is expected to continue its recovery, the report said, but challenges remain. Average U.S. hotel occupancy is projected to reach 63.8 percent in 2023, just under 2019's level of 65.9 percent, according to AHLA. However, the labor shortage is expected to continue this year as hotels seek to fill jobs lost in the pandemic. As of December, national average hotel wages were at historic highs of more than $23 an hour and hotel benefits and flexibility are better than ever. Nearly 100,000 hotel jobs are currently open across the nation, according to job search site Indeed. "Hotels are making significant strides toward recovery, supporting millions of good-paying jobs and generating billions in state and local tax revenue in communities across the nation," said Chip Rogers, AHLA president and CEO. "To continue growing, we need to hire more people. Fortunately, there's never been a better time to be a hotel employee, with wages, benefits, flexibility and upward mobility better than ever before."

AS THE LABOR shortage continues, hotels are offering more incentives to attract new employees, according to a survey by the American Hotel & Lodging Association. They include higher wages, more benefits and greater scheduling flexibility. AHLA's Front Desk Feedback survey of more than 500 hoteliers, conducted Jan. 10 to 17, found that 79 percent of responding hotels were experiencing staffing shortages. Also, 71 percent of respondents are increasing wages, 64 percent are offering greater flexibility with hours and 33 percent are expanding benefits. Despite that, 81 percent said they are still unable to fill open positions. Also, 79 percent of respondents are experiencing a staffing shortage, severely so for 22 percent. The most critical staffing need is housekeeping, with 43 percent ranking it as their top hiring need. At the same time, in September, 87 percent of respondents said they were short staffed, 36 percent severely, with 43 percent ranking housekeeping as their top hiring need at the time. Respondents are attempting to fill an average of seven positions per property, down from 10 vacancies per property in September. "Recruiting enough workers continues to be the top challenge for many hoteliers, and this is leading to historic career opportunities for hotel employees," said Chip Rogers, AHLA president and CEO.

THE AMERICAN HOTEL & Lodging Association has launched Responsible Stay, an industry initiative to make meetings, events and guest experiences in U.S. hotels more environmentally and socially responsible. AHLA contends that the initiative is meant to unite major hotel companies, including at least two Asian American-owned companies, around sustainability priorities. Responsible Stay is focused on four areas: Energy efficiency: Optimizing energy efficiency through operational improvements and adoption of clean energy technologies Waste reduction: Investing in waste reduction programs and new, innovative alternatives to reduce, reuse and recycle waste across properties Water conservation: Ensuring the reduction of water usage by implementing water-efficient practices in core areas like laundry, food and beverage, and landscaping Responsible sourcing practices: Sourcing responsibly and prioritizing sustainability in supply chains to prevent harmful environmental and social impacts Under the initiative, AHLA and its members will strengthen environmental programs, education and resources to provide a "responsible stay" for guests, protect the future of the planet and support communities across the country, the statement added.

THE AMERICAN HOTEL & Lodging Association recently renamed its On the Road series of regional events to The Hospitality Show, providing networking opportunities and industry updates to hospitality professionals nationwide. The events enable hoteliers, suppliers, and service providers to connect and stay informed on market data and policies at federal, state, and local levels, AHLA said in a statement. The events, accessible to all individuals in the hospitality industry, will expand The Hospitality Show brand, the primary industry event launched last year, slated for Oct. 28 to 30 in San Antonio, the statement said. "After the phenomenal success of The Hospitality Show last year, we're bringing the best-in-class networking and learning opportunities from this industry-leading event to hospitality professionals in cities all across the country," said Kevin Carey, AHLA's interim president and CEO. "We can't wait to connect with stakeholders from Boston to California."

THE AMERICAN HOTEL & Lodging Association and Procure Impact, a B2B marketplace supporting marginalized communities, have introduced the "Dignity of Work Pledge" aiming to provide 100,000 paid employment hours for overlooked populations. Hospitality firms such as Davidson Hospitality Group, Pyramid Global Hospitality, Sage Hospitality Group, CoralTree Hospitality, Atrium Hospitality, Pacific Hospitality Group, Modus Hotels, and 21c Museum Hotels have committed to this initiative. Together, these hotels manage over 110,000 rooms nationwide, AHLA said in a statement. Procure Impact's B2B marketplace offers companies the chance to source responsibly and fulfill social impact objectives. "We believe the hospitality sector is uniquely positioned to harness its purchasing power to create unique and meaningful guest experiences and change millions of lives in the process," said Lauren McCann, Procure Impact's founder and CEO. "We are excited to partner with so many pioneers in hospitality who are building spaces and places grounded in belonging and purpose through the products that they feature and purchase."

U.S. HOTELS ADDED 700 jobs in May, highlighting persistent workforce shortages, with 191,500 vacancies since early 2020, according to the American Hotel & Lodging Association. However, a survey by AHLA of hoteliers in May found 76 percent of respondents are experiencing a staffing shortage and 13 percent reported they are severely understaffed, meaning the shortage is affecting their hotel's ability to operate. By comparison, in a January survey, 67 percent said they were experiencing a staffing shortage, and 72 percent said they were unable to fill open positions. Total hotel employment is now approximately 1.92 million, according to the Bureau of Labor Statistics. This is still 191,500 short of pre-pandemic levels in February 2020, highlighting the ongoing struggle to find workers.

THE RECENTLY INTRODUCED "Human Trafficking Awareness Training Recognition Act" aims to expand the Department of Homeland Security's "Blue Campaign" by establishing an annual certificate program for employers to train employees in human trafficking awareness. The American Hotel and Lodging Association announced its support for this legislation that would increase awareness through education. "The Human Trafficking Awareness Training Recognition Act would complement our industry's anti-trafficking efforts by providing important third-party validation for hotels' training and prevention initiatives," said Kevin Carey, AHLA's interim president & CEO. The legislation, sponsored by Congressmen David Valadao and Troy Carter, allows DHS to certify businesses that have trained their employees to combat human trafficking and display these annual certifications to the public, AHLA said in a statement. These optional certifications would be issued by the Blue Campaign at the DHS Center for Countering Human Trafficking, which aims to raise public awareness.

THE LEADERS OF national hotel organizations, including the American Hotel & Lodging Association, the Asian American Hotel Owners Association, the National Association of Black Hotel Owners, Operators & Developers, and the Latino Hotel Association, came together to commemorate the second annual National Hotel Employee Day on Sept. 1. AHLA and the National Day Calendar established National Hotel Employee Day in 2022 to honor the nearly two million employees in the hotel industry, celebrated each year on Sept. 1. AHLA president and CEO Chip Rogers highlighted the essential role of employees in hotels and emphasized the establishment of NHE Day as a way to express gratitude to America's nearly two million hotel professionals, recognizing their dedication and service.

AS MANY AS 60 percent of Americans are likely to stay in hotels this year, more than last year, according to two surveys commissioned by the American Hotel & Lodging Association. The survey findings apply to business and leisure travelers, with most saying they are travelling as much as or more than they did pre-pandemic. Hotels are the top lodging choice among travelers for business and leisure in the next three months, the new national Hotel Booking Index survey research commissioned by AHLA and conducted by Morning Consult has revealed. According to the surveys, conducted on Dec. 16 to 19 and Dec. 28 to Jan. 2, 52 percent of adults would choose to stay in hotels in the next three months, while 76 percent of potential business travelers would be most likely to stay in a hotel during the same period. Besides, business travelers indicate that nearly 70 percent of their employers have either returned to the pre-pandemic normal or increased amounts of business travel. The survey said that 51 percent of business travelers said that share of employees expected or encouraged to travel for work is now the same as before the pandemic, while another 20 percent said it's more than before. About 53 percent of business travelers said that the average length of business trips is now the same as before the pandemic, while another 20 percent said it's more than before.

IHG HOTELS & RESORTS donated $500,000 to the American Hotel & Lodging Association Foundation's No Room for Trafficking Survivor Fund to combat human trafficking. It is the most recent donation by a large hotel company to the fund. The Survivor Fund works to end human trafficking and support the economic stability of human trafficking survivors with the contribution, a statement added. It supports survivors' immediate needs and long-term stability that will empower and equip survivors and their families to help prevent revictimization, including but not limited to emergency housing and career development support by funding community-based organizations. Since its inception, the fund has raised $2.5 million with contributions from Extended Stay America, G6 Hospitality, Hilton Global Foundation, Hyatt Hotels Foundation and Wyndham Hotels & Resorts. "IHG Hotels & Resorts is committed to eradicating human trafficking, and this support of the NRFT Survivor Fund underscores our long-standing effort to condemn this exploitation and help survivors," said Elie Maalouf, IHG's CEO for the Americas. "The fund will play a crucial role in providing survivors with the support they need for future stability and success. Recognizing that our industry has a unique opportunity to fight human trafficking collectively, we proudly join our peers and AHLA Foundation in continuing to make impactful change."

THE U.S. HOTEL industry will continue its recovery in 2022, but the path will be uneven and potentially volatile, according to a report by the American Hotel & Lodging Association. It added that a full recovery from the impacts of the COVID-19 pandemic will take several years. AHLA's 2022 State of the Hotel Industry report also revealed shifts in consumer and business sentiment. The report was created in collaboration with Accenture and is based on data and forecasts from Oxford Economics and STR. According to the report, hotel occupancy rates and room revenue will approach 2019 levels this year, but the outlook for ancillary revenue, which includes F&B and meeting space, is less optimistic. Leisure travelers will continue to drive recovery, the report added. Hotels lost a collective $111.8 billion in room revenue alone during 2020 and 2021. Business travelers made up 52.5 percent of industry room revenue in 2019 and it will be 43.6 percent in 2022. Business travel will be down more than 20 percent for much of the year, the report said. As the full effects of Omicron is not yet known, just 58 percent of meetings and events are expected to return. AHLA report said that the rapid rise of bleisure travelers-those who blend business and leisure travel-are impacting hotel operations now. A recent study revealed that 89 percent of business travelers wanted to add a private holiday to their business trips in the next twelve months.

SPONSORS AND SUPPORTERS of the proposed Richard L. Trumka Protecting the Right to Organize Act of 2023 say it is needed to protect the rights of workers to organize under labor unions. However, the American Hotel & Lodging Association and others claim the PRO Act puts an undue burden on small businesses, including hotels. The PRO Act would authorize penalties against employers that interfere with employees' efforts to organize, according to Democratic Rep. Robert "Bobby" Scott of Virginia, one of the co-sponsors of the bill. Also, the bill would facilitate collective bargaining agreements, close loopholes that allow employers to misclassify employees as supervisors and independent contractors. Other aspects of the PRO Act include protection for employees that experience retaliation for trying to organize a union, ensures that workers can collect "fair share" fees and authorizes a private right of action for violation of workers' rights. It also prevents employers from interfering in union elections or holding captive audience meetings. "Regrettably, for too long, workers have suffered from anti-union attacks and toothless labor laws that undermined their right to form a union," Scott said. "As a historic number of Americans put their support behind labor unions, Congress has an urgent responsibility to ensure that workers can join a union and negotiate for higher pay, better benefits, and safer workplaces."

THE U.S. SENATE voted to block the National Labor Relations Board's final definition of joint-employer status, following up on a similar bill passed by the House. President Biden is expected to veto the bill, but opponents of the NLRB joint employer rule, such as the American Hotel & Lodging Association, claim the Senate's resolution was a "win for hoteliers." After the House passed its Congressional Review Act against the NLRB rule in January, the U.S. District Court for the Eastern District of Texas also issued an order blocking the NLRB rule. AHLA supported both efforts to block the NLRB rule, calling the current joint employer definition a threat to the hotel franchise model. "Today's bipartisan Senate vote is a win for hoteliers and small business owners everywhere, and shows the rule is out of step with Congress, the courts, and America's job creators. Lawmakers from both parties in the House and Senate realize the administration's joint-employer rule would acutely suppress job creation for hoteliers and other businesses, and therefore it needs to be abandoned," said Kevin Carey, AHLA Interim president and CEO.

CHEF AND HUMANITARIAN José Andrés will deliver the opening keynote at The Hospitality Show on Oct. 28. The three-day event, organized by Questex and the American Hotel & Lodging Association, will take place from Oct. 28 to 30 at the Henry B. González Convention Center in San Antonio, Texas. Additional speakers and program updates will be announced in the coming months, AHLA said in a statement. In the discussion titled "Changing the World Through the Power of Food," Andrés, a food and hunger advocate, will express his belief that "food is a basic human right," AHLA said. The World Central Kitchen, the non-profit he founded in 2010 to provide food relief after disasters, has delivered over 350 million meals worldwide. Andrés also founded José Andrés Group, which owns restaurants such as the two-Michelin-starred minibar in Washington D.C., Mercado Little Spain in New York City and multiple locations of the Bazaar by José Andrés, the statement said. Andrés popularized Spanish tapas in the U.S. and introduced avant-garde cuisine.

U.S. HOTELS ADDED 700 jobs to their payrolls in June, according to the latest government data, but the nationwide workforce shortage continues to make it difficult for hotels to fill open positions, according to the American Hotel and Lodging Association. Total hotel employment stands at about 1.92 million, according to the Bureau of Labor Statistics, which is more than 196,000 fewer workers than in February 2020, reflecting a scarcity of available employees. Bureau of Labor Statistics also revised down the total number of hotel jobs in the country, which eliminated job gains for the industry that were reported in prior months, AHLA said in a statement. "Halfway through 2024, the hotel industry is behind where it needs to be when it comes to hiring staff, despite near-record high wages and expanding workplace benefits and flexibility," said Kevin Carey, AHLA's interim president and CEO. "The reason is the nationwide workforce shortage, which is preventing hoteliers from meeting their full potential as demand for travel remains strong. Both Congress and the administration can provide relief to our members, many of whom are small business owners, and AHLA will continue to call for action to expand the pool of available workers."

THE RECOVERY MAY be under way, but most of the top U.S. markets, 21 out of 25, remain at a recession or depression level, according to a report from the American Hotel & Lodging Association. Urban markets are in worst shape, with most still in a "depression cycle." The overall U.S. hotel industry remains in a "recession," according to AHLA's report citing STR data. The difficulty for urban markets is that they depend substantially on business from events and group meetings. Room revenue was down 52 percent in May compared to May 2019. New York City, for example, is still in a depression with nearly 200 hotels in the city closed due to the pandemic, taking with them 42,030 rooms, one-third of the city's supplies. Leisure travel is currently driving the recovery, but business and group travel, the industry's largest source of revenue, will take longer to recover. Current forecasts show that segment returning to 2019 levels in 2023 or 2024. Several major events, conventions and business meetings have already been canceled or postponed until at least 2022.

THE U.S. SENATE and House passed a $1.5 trillion government-funding package last week that includes some much-needed relief for the hospitality industry, two associations said. However, the spending bill also missing some elements industry advocates have pressed Congress and the administration to pass. The omnibus spending bill passed on a 68-31 vote in the Senate and is now awaiting President Biden's signature, according to government focused news agency RollCall. com. At 2,700-pages, the omnibus contains all 12 fiscal 2022 spending bills and has been in negotiations for five months. The bill includes the Restoring Brand USA Act that will provide $250 million in relief funding to the destination marketing organization that promotes travel to the U.S. The U.S. Travel Association welcomed that fact in a statement from Roger Dow, USTA president and CEO.

THE HOTEL INDUSTRY is poised for a fairly strong year in 2023 despite remaining concerns about a downturn, according to a pair of reports. Continuing demand is expected to overcome extra labor costs and economic vagaries to propel performance above pre-pandemic levels, according to the reports from the American Hotel & Lodging Association and STR. The state of the industry AHLA's 2023 State of the Hotel Industry Report projects that demand, nominal room revenue and state and local tax revenue all are well on the way to recovery. Operational challenges, such as staffing shortages and economic factors will replace COVID as hoteliers' top concerns, the report predicts. "Three years after the unprecedented hardships our industry faced due to the pandemic, hotels continue to make significant strides toward recovery," said Chip Rogers, AHLA president and CEO. "2022 saw one of the strongest summer travel seasons ever, and this year we expect hotels to reach new heights in terms of room revenue, room-night demand and state and local tax revenue. But when inflation is taken into account, our industry likely won't see full recovery for several more years. Nevertheless, hotel performance is trending in the right direction - great news for our industry and our employees, who are enjoying better pay, more career opportunities, upward mobility and flexibility than ever before."

SOME 87 PERCENT of hotels are now experiencing a staffing shortage and 36 percent said they witness severe shortage, according to a survey by the American Hotel & Lodging Association. However, the situation has improved now compared to May when 97 percent of respondents said they struggled to recruit staff. As many as 43 percent of the hotels said that the most critical staffing need is housekeeping, the AHLA survey found. To address the crisis, 81 percent of hotels have increased wages to potential hires, 64 percent are offering greater flexibility with hours, and 35 percent have expanded benefits, the survey said. But 91 percent said they are still unable to get adequate staff. Now, hotels are trying to fill an average of 10.3 positions per property, which was 12 vacancies in May. In May, 49 percent of those surveyed said they are severely short-staffed and 58 percent admitted housekeeping was the biggest challenge.

MORE ASSOCIATIONS ARE joining the American Hotel & Lodging Association in protesting the National Labor Relations Board's recently issued final ruling on the definition of joint-employer status. The ruling essentially broadens the definition to any "entity that has an employment relationship with the employees," and AAHOA, AHLA and the other associations say it could damage the current franchise business model. NLRB's new standard, issued last week, defines a joint employer to be any company that shares or codetermines one or more essential terms and conditions of employment. Those include: Wages, benefits, and other compensation. Hours of work and scheduling. The assignment of duties to be performed. The supervision of the performance of duties. Work rules and directions governing the manner, means, and methods of the performance of duties and the grounds for discipline. The tenure of employment, including hiring and discharge. Working conditions related to the safety and health of employees.