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THE AMERICAN HOTEL & Lodging Association and the Hospitality Sales and Marketing Association International Americas have formed a partnership that will more closely align the two associations to benefit their respective members and advance the hospitality industry, AHLA said in a statement. Also, AHLA and its technology committee, HTNG, announced the inaugural AHLA Technology Acceleration Award, a new program to recognize companies that are advancing innovation in hospitality technology. According to the statement, the partnership will create linkages to the industry's sales, marketing, and revenue optimization professionals for AHLA, while expanding HSMAI's organizational reach by aligning it with America's largest hotel association. Under the new agreement, effective April 25, AHLA will provide HSMAI with opportunities to participate in AHLA's On the Road events, and HSMAI will promote the events to its members and local chapters. AHLA and HSMAI will also promote each other's events, campaigns, and education and certification programs, and have reciprocal participation in distribution-focused committees. As per the agreement, AHLA and HSMAI will further explore opportunities to align the work of both organizations' foundations to address industry-wide initiatives on workforce and promoting Diversity, Equity and Inclusion. AHLA and HSMAI leadership will meet regularly to discuss and coordinate key strategic industry issues and shared objectives, the agreement noted. AHLA said the AHLA-HSMAI partnership expands upon a relationship the two organizations started early last year, when HSMAI became a content partner for AHLA's On The Road state hotel conference series, offering innovative and exclusive revenue generation insights at On The Road events.

THE AMERICAN HOTEL & Lodging Association formed a new partnership with the AHLA Foundation, and the International Council on Hotel, Restaurant, and Institutional Education to grow the future workforce of the hotel and hospitality industry. As part of the collaboration, which came into effect on June 13, ICHRIE will distribute AHLA Foundation materials and facilitate access to its membership and communication channels. Besides, they will explore future opportunities to engage hospitality management faculty and students, an AHLA statement said. AHLA will also recruit a larger workforce and promote hospitality career opportunities. "We are thrilled to partner with ICHRIE and its outstanding deans, directors, program leaders and members of the major hospitality universities and schools, and work together on our shared mission to strengthen the hotel industry's talent pipeline," said Chip Rogers, president and CEO of AHLA. "As the global leader in hospitality and tourism education and research, ICHRIE will help maximize our reach to students and educators across the nation. Together, AHLA, the AHLA Foundation, and ICHRIE will ensure that all Americans preparing to the enter the workforce are aware of the multitude of great hospitality career opportunities available to them." AHLA's chief operating officer will serve on ICHRIE's new Industry Council to help facilitate relationships, and both AHLA and the AHLA Foundation will participate in ICHRIE's 75th Anniversary Conference this August in Washington, D.C.

THE AHLA FOUNDATION has introduced a scholarship application platform for U.S. hospitality students. The platform features a built-in eligibility assessment tool, ensuring students can easily access all qualifying foundation-hosted opportunities. Meanwhile, the foundation, supported by individual donors and corporations, has contributed almost $17 million to eligible students across the U.S. to date. "The AHLA Foundation has been committed to supporting hospitality students for 70 years," said Anna Blue, AHLA Foundation president. "Increasing access to resources and opportunities is a critical investment in the future talent of our industry." The new system will allow students to apply for multiple scholarship opportunities in one application, the AHLA foundation said in a statement. This new portal allows AHLA Foundation to manage eight other scholarship opportunities as well:

Jessica Janis, director and practice leader for hospitality at Corning Optical Communications LLC, is appointed the new honorary trustee of the AHLA Foundation. Janis will now serve as a member on its board of trustees, AHLA Foundation said in a statement. "Jess and Corning have long been passionate advocates and supporters of the AHLA Foundation and our work," said Anna Blue, president of AHLA Foundation. "We are thrilled to welcome her to our dedicated group of Trustees, steadfastly committed not only to the growth of our industry but also to the success of its people." "It's an honor to contribute to an organization shaping the future of hospitality, empowering the industry's next wave of leaders," said Janis. "At Corning, it's my privilege to help drive transformation in the hospitality sector through cutting-edge connectivity. With the AHLA Foundation, I anticipate collaborating with fellow Trustees to enhance educational opportunities, support research, and promote diversity-ensuring a vibrant and inclusive hospitality industry."

GREEN BUILDING INCENTIVE database IncentiFind is working with the American Hotel & Lodging Association to assist AHLA members identify sustainability-driven cost savings. IncentiFind provides more than half a million incentives, such as tax credits, grants, fee waivers, rebates, and bill credits. The collaboration empowers hoteliers to access $70 billion in incentives, AHLA said in a statement. AHLA said that these credits bolster the adoption of green initiatives, including energy efficiency, renewables, water conservation, and more. These efforts are aimed at diminishing operational costs for hoteliers, the association said. As part of this partnership, AHLA members will receive special pricing on IncentiFind's VERIFY Report, which identifies rebates and savings for asset upgrades, such as buying energy-efficient appliances or installing solar panels. AHLA's collaboration with IncentiFind represents the association's ongoing efforts to promote sustainability in the hotel industry through the Responsible Stay initiative. This initiative underscores AHLA members' dedication to energy efficiency, water conservation, waste reduction, and responsible sourcing, the statement said.

THE AMERICAN HOTEL & Lodging Association convened hotel and sustainability leaders in Washington for the second annual "Responsible Stay Summit" on Feb. 28, reaffirming the industry's dedication to environmental sustainability. The summit was part of AHLA's 2022 Responsible Stay initiative and focused on energy efficiency, waste reduction, water conservation, and responsible sourcing, AHLA said in a statement. The summit addressed environmental, social, and governance strategies, federal energy policy, and green financing, while offering crucial support to hoteliers in their sustainability efforts, the statement added. This year's summit featured two announcements: AHLA and the Hotel Association of Canada unveiled a partnership to oversee the Green Key Global sustainability certification program in the U.S. and Canada starting April 1. Additionally, AHLA and Procure Impact launched a Dignity of Work Pledge, aiming to generate 100,000 hours of paid employment for underserved populations, thereby promoting responsible sourcing practices.

THE AHLA FOUNDATION, is re-launching its ForWard program, created to advance women in leadership and ownership within the hotel industry, and plans to integrate the program with the recently acquired Castell Project, an organization focused on promoting women in hospitality leadership. Also, the foundation presented the 2023 Peggy Berg Castell Award to Julienne Smith, IHG Hotels & Resorts' chief development officer for the Americas. The integration of ForWard and the Castell Project will result in a unified platform offering resources, events, professional development, and community-building opportunities, the AHLA Foundation said in a statement. "There is tremendous opportunity for us to do more to celebrate, champion, and create community for women," said Anna Blue, president of AHLA Foundation, the charitable arm of the American Hotel and Lodging Association. "AHLA Foundation is uniquely positioned to collaborate across industry and invest in the women who are advancing hospitality."

THE AMERICAN HOTEL and Lodging Association is collaborating with information services and event company Questex to produce "The Hospitality Show." It will have sessions from expert speakers, an exhibit hall, personalized business matchmaking as well as a host of other networking opportunities, according to AHLA. AHLA will hold the show from June 27 to 29, 2023, at The Venetian hotel and casino in Las Vegas. All industry stakeholders are expected to attend the three-day event. "As the single entity representing the entire hotel industry, we at AHLA recognize the need to annually bring together our most important voices and respected leaders," said Chip Rogers, AHLA president and CEO. "The Hospitality Show will be a completely new hospitality event experience - a one-stop-shop for the hospitality industry to meet, learn and do business with stakeholders from other businesses that are key to our operations. We intend to make THE SHOW the most important hotel event of the year and are excited to partner with Questex to make this happen."

THE AMERICAN HOTEL & Lodging Association is set to host the inaugural General Manager Summit at "The Hospitality Show" on June 28 at The Venetian Resort Las Vegas. The first-of-its kind event will be held annually and bring together hotel GMs from across the country to hear from expert speakers, share best practices and network. The event will also celebrate the industry's best GMs via an awards ceremony, AHLA said in a statement. "General Managers are the backbone of any hotel, and that's precisely why AHLA offers this important group of professionals a host of top-notch professional development, networking and event opportunities," said Chip Rogers, president and CEO of AHLA. "AHLA's General Manager Summit at The Hospitality Show is the can't-miss event of the year for GMs, and we're excited to see you there this June." AHLA said the event is free for all GMs attending The Hospitality Show, which takes place June 27-29 at The Venetian Las Vegas, but GM summit attendees must register for the event here.

THE AMERICAN HOTEL & Lodging Association has announced the dates, cities, and registration information for its "On the Road" State Hotel Conferences for 17 states in 2023. The conferences will provide hoteliers, suppliers, and service providers opportunities to connect with their peers as well as hospitality and policy leaders to learn about the latest news and information affecting the hotel and lodging industry, AHLA said in a statement. Anyone who works in the hotel industry can attend these half-day, free events, it added. "AHLA's 'On The Road' State Hotel Conferences are designed to help local hoteliers connect with their peers, gain insights on national and local market business performance trends and learn from top hospitality leaders, service providers and policy experts," said Chip Rogers, AHLA president and CEO. "The events are also a vital tool to help AHLA build coalitions, grow our grassroots network and rally hoteliers around the industry's goals and initiatives. We are excited to bring AHLA's successful On The Road State Hotel Conference series to a record number of cities in 2023." AHLA will host these conferences in partnership with its state or city lodging association partners. Since starting with four events in 2021, AHLA's On The Road State Hotel Conferences have brought together thousands of hoteliers in cities across the nation. Last year, 11 events were held.

THE LONGTIME HEAD of the American Hotel & Lodging Association, William "Chip" Rogers, is stepping down from the position "to pursue other professional interests," according to AHLA. The AHLA board of directors appointed Kevin Carey, AHLA's senior executive vice president and COO, as interim president and CEO and is forming a committee to identify potential replacements for Rogers and will be retaining an executive search firm. AHLA said in a statement that more information on its search for Rogers' replacement will be available on its website in the coming weeks. It did not release any more information about why Rogers is stepping down. "We have been able to build one of America's most effective associations over the last five years," said Rogers in the statement. "As I move on to my next chapter, I am truly thankful for the opportunity I had to lead this incredible team and work alongside the industry's best leaders."

THE AMERICAN HOTEL & Lodging Association philanthropy branch AHLA Foundation has launched a trafficking prevention training program for the hotel industry in collaboration with ECPAT-USA and Marriott International to mark the World Day Against Trafficking in Persons observed on July 29, a statement said. The program titled "Recognize and Respond: Addressing Human Trafficking in the Hospitality Industry" was developed by Marriott by partnering with non-profit organizations and survivor experts. It includes learning paths for associates and managers around increased guidance on responding to potential trafficking situations and interacting with potential victims. It is available to the hotel industry through ECPAT-USA's online learning platform for free, the statement said. The new initiative advances the American Hotel & Lodging Association and AHLA Foundation's "No Room for Trafficking" awareness program which raises awareness about human trafficking. "One of No Room for Trafficking's goals is to train every single hotel employee to identify and respond to a potential human trafficking situation. Through this innovative new training, the industry as a whole will be better equipped to help identify and stop cases of human trafficking," said Chip Rogers, president and CEO of AHLA. "We are extremely grateful to Marriott International and leading trafficking prevention partners who are offering this free training with support from the AHLA Foundation."

THE AHLA FOUNDATION recently expanded its travel scholarship program with historically Black colleges and universities supported by a 2023 grant from the Nareit Foundation's Dividends Through Diversity, Equity & Inclusion Giving Campaign. The foundation also announced its 2024 officers and board of trustees, further diversifying the board's representation of industry segments, AHLA Foundation said in a statement. "HBCUs are an incredible, yet underestimated, resource for talent" said AHLA Foundation President Anna Blue. "Travel scholarships are an important tool for fostering inclusion at the earliest stages and help to increase exposure to the different parts of industry, including hotel and lodging REITs." The $85,000 grant from the Nareit Foundation, Nareit's philanthropic arm, will facilitate HBCU students' attendance at REIT- and investment-focused events, including the Hunter: Hotel Investment Conference in March and the NYU International Hospitality Industry Conference in June, the statement said.

THREE MAJOR U.S. hospitality firms have donated $1 million to the No Room for Trafficking Survivors Fund by the American Hotel & Lodging Association Foundation to support human trafficking prevention and survivors, a statement said. The Hyatt Hotels Foundation donated $500,000 to the fund and the G6 Hospitality and Extended Stay America gave a combined $500,000 to the initiative, AHLA said in a statement. The fund supports economic stability for survivors of human trafficking. It also provides advance training and education to prevent human trafficking within the industry. A representative from the Hyatt Hotels Foundation will serve as co-chair of the No Room for Trafficking Advisory Council. "We recognize the potential of human trafficking to intersect with the hospitality industry and believe that one of the best ways the industry can combat the egregious violation of fundamental human rights is through efforts like the AHLA Foundation's No Room for Trafficking Survivors Fund," said Malaika Myers, the Hyatt foundation's chief human resource officer. "The fight against human trafficking has no finish-line, and as an industry we will continue to provide cutting-edge resources and support to ensure we are doing all we can to prevent and respond to human trafficking," said Rosanna Maietta, president and CEO of AHLA Foundation.

HOTEL EMPLOYEES NOW have their own day, Sept. 1, thanks to the American Hotel & Lodging Association. AHLA had the date included in the National Day Calendar as part of its effort to increase recruitment of new hospitality workers. National Hotel Employee Day will be celebrated annually to thank hotel employees for their hard work and dedication and recognize the role they play in the nation's travel, tourism and hotel industries, according to AHLA. AHLA's launching of the day is in response to the struggle U.S. hotels are facing to quickly fill more than 120,000 open hotel jobs by offering current and prospective employees higher wages, with better benefits, and more flexibility. "On this inaugural National Hotel Employee Day, we thank America's nearly two million hotel employees. Every day in communities across the nation, hotel employees' service and dedication help facilitate some of Americans' most important life events - from wedding receptions to family reunions and vacations," said Chip Rogers, AHLA president and CEO. "Now is the time to consider one of the more than 200 enriching careers in the hotel industry."

Jessica Brady is now the vice president of federal affairs for tax policy at the American Hotel & Lodging Association. Prior to joining AHLA, Brady served as the senior director of federal government relations at the Distilled Spirits Council of the U.S., focusing on tax, trade, and other key issues. Before DISCUS, Brady led budget and appropriations advocacy as the associate director of global development policy and advocacy at Save the Children, AHLA said. She also handled congressional affairs and engaged in multilateral diplomacy at the State Department as part of the President's Emergency Plan for AIDS Relief program. "Jessica's extensive tax expertise and profound understanding of the federal policymaking process will prove invaluable for our members as we navigate a myriad of crucial tax issues in 2024 and beyond," said Chip Rogers, AHLA president and CEO. "This addition reinforces AHLA's commitment to securing policy victories for hoteliers."

THE AMERICAN HOTEL & Lodging Association recently announced three promotions among its leadership team. Kiersten Pearce was promoted to senior vice president for executive and strategic initiatives; Adrienne Weil was promoted to senior vice president for member engagement and services; and Kara Filer was promoted to senior vice president for strategic partnerships and business development. Pearce joined AHLA in 2018 and previously served as its vice president of member engagement and services, according to AHLA. In her new role she will develop industry initiatives that align with AHLA's strategic plan and organizational priorities. She'll also oversee the coordination of the AHLA board of directors, executive committee and associated committees, as well as operational functions, including legal. Weil previously served as AHLA's vice president of strategic partnerships and business development and led efforts to accelerate "non-dues" revenue growth from industry service providers and suppliers. In her new role, she will lead AHLA's membership team and spearhead efforts to optimize AHLA's committees and networks and ensure AHLA's differentiated value proposition remains relevant as member needs evolve.

THE AMERICAN HOTEL & Lodging Association and the Hospitality Financial and Technology Professionals Association announced a 10-year agreement to jointly produce the Uniform System of Accounts for the Lodging Industry, a statement said. The USALI is the global "standard" for hospitality accounting and HFTP purchased rights to its contents in 2018. AHLA and HFTP have reengaged the joint Global Finance Committee that is responsible for creating content for USALI's 12th edition to be released next year, according to AHLA. For many years, AHLA's Financial Management Committee was responsible for creating content for the USALI. HFTP purchased USALI's intellectual property, publishing and distribution rights from the Hotel Association of New York City. "After our decision to publish on our own, many in the industry contacted both HFTP and AHLA to see if we could find a way to work together," said Frank Wolfe, HFTP's CEO. "Both organizations had the willingness to work together, but like any business deal the decision was in the details. Associations are a bit different animal than corporate enterprises. Today we may work together on one project and tomorrow will be dead on competitors so there were lots of details to refine. The good news is that both organizations worked exceptionally hard to put those competitive differences aside and advance the industry."

THE AMERICAN HOTEL & Lodging Association has partnered with hiring software provider Hireology to provide AHLA members access to industry-specific tools and services, AHLA and Hireology said in a joint statement. Hireology also will organize a series of leadership exchange events, aiming to bring together professionals in the hospitality sector to discuss current challenges, trends, and solutions. "Hireology is a hiring technology leader and provider of hotel-specific workforce knowledge," said Chip Rogers, AHLA president and CEO. "Joining forces will allow us to take our services to the next level and further our mission to empower the American hospitality industry." Partnering with Hireology brings hiring technology and expertise into the association's catalog of resources, the statement said. The program stands as a practical resource for hotel operators addressing their business challenge in the coming years.

JOBS IN THE hotel industry are projected to exceed overall job market growth in the next five years, according to recent research commissioned by the AHLA Foundation. The foundation has also introduced an interactive dashboard enabling job seekers to explore and compare roles, requirements and compensation within various hospitality careers. The foundation tasked Lightcast, a labor market analytics firm, with providing data on demographic and growth trends crucial for identifying and mapping career pathways within the hotel and lodging industry, the AHLA Foundation said in a statement. With its real-time, proprietary databases and industry parsing capabilities, Lightcast created an interactive dashboard illustrating career pathways in the hotel and lodging industry from 2010 to 2023. "It's an attractive time to enter the hotel industry," said Anna Blue, AHLA Foundation's president. "A key part of our work at AHLA Foundation is supporting the recruitment, retention and advancement of people in our industry. Understanding the entry points where careers begin, where they lead and what paths they take is a critical step to helping find their home in hospitality."