Ghostly Images, Phantom Discourses, and the Virtuality of the Global - Globalizations - 0 views
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Bill Brydon on 08 Jan 11The central premise of this article is that the conceptual terrain of the global is fundamentally unstable, that its content is far from determined. This opens the door to many different interpretations and uses of the term, where the referent is not so much to a pre-given reality, or even a tangible geographical space. Rather, the global constitutes its own content in the various fields in which it gets deployed, selectively affirming particular images and representations, while denying, repressing, or otherwise excluding others. I draw on the early history of film to argue that the global is a virtual distribution of value and intelligibility, where its images and signs no longer 'represent' an independent reality, but actually shape and transform the inter-subjective experiences of its virtual subjects. I use a recent documentary film on call centers in India to demonstrate how distinct regimes of cinematic images enable different kinds of interventions into these virtual distributions, revealing the global as a richly imagined terrain of discourses and representations, which are always already subject to re-distribution.