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This panel will broaden the discussion of transmedia properties to areas beyond the commercial or promotional. What are the potentials for transmedia to be used to affect social change? What parallels can we draw between the activities fan communities and other sites of collective activity? How does participation in the collectives that emerge around transmedia properties equip young people with skills as citizens? What responsibilities should corporations bear, if any, as they try to court fan communities and deep engagement? 

"With the emergence of Facebook, Twitter, RSS, and blogs; the development of the iPhone, iTunes, the Kindle, and the pending iPad; and the continued utility of email, which has only been enhanced by smartphones - well, there's a question haunting the status quo of Web development for publishers: Do you really need all that Web site?"

thanks to Doug for passing this along; as he notes, there are implications for notions surroudning 'tech skills' w/i AAD, as well as some key questions about the near- and distant- future with regards to online presenation/dissemination of info & knowledge (in arts/culture sector specifically, but also in general)

another link found through Jenkins' "seven principles" post on his blog (Dec. 09).

grabbed this link from Jenkin's post on 'seven principles of transmedia storytelling"

What struck me first in a negative way was the focus on commercialism and corporate marketing. Simple because corporate ownership of media isn'tinline with my vale system. I am pleased and most interested in. The application to social cause. Very intriguing art applications.