Group items tagged

This panel will broaden the discussion of transmedia properties to areas beyond the commercial or promotional. What are the potentials for transmedia to be used to affect social change? What parallels can we draw between the activities fan communities and other sites of collective activity? How does participation in the collectives that emerge around transmedia properties equip young people with skills as citizens? What responsibilities should corporations bear, if any, as they try to court fan communities and deep engagement? 

Excellent piece describing use of Transmedia in developing, presenting and promoting projects. Additional links from this page to pieces on Transmedia for Social Change, and more.