Confessions of an Aca/Fan: Archives: Transmedia Storytelling and Entertainment -- A Syl... - 1 views
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We now live at a moment where every story, image, brand, relationship plays itself out across the maximum number of media platforms, shaped top down by decisions made in corporate boardrooms and bottom up by decisions made in teenager's bedrooms.
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The result has been the push towards franchise-building in general and transmedia entertainment in particular
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A transmedia story represents the integration of entertainment experiences across a range of different media platforms. A story like Heroes or Lost might spread from television into comics, the web, computer or alternate reality games, toys and other commodities, and so forth, picking up new consumers as it goes and allowing the most dedicated fans to drill deeper.
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