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John Fenn

Confessions of an Aca/Fan: Archives: Transmedia Storytelling and Entertainment -- A Syl... - 1 views

  • We now live at a moment where every story, image, brand, relationship plays itself out across the maximum number of media platforms, shaped top down by decisions made in corporate boardrooms and bottom up by decisions made in teenager's bedrooms.
  • The result has been the push towards franchise-building in general and transmedia entertainment in particular
  • A transmedia story represents the integration of entertainment experiences across a range of different media platforms. A story like Heroes or Lost might spread from television into comics, the web, computer or alternate reality games, toys and other commodities, and so forth, picking up new consumers as it goes and allowing the most dedicated fans to drill deeper.
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  • Both the commercial and grassroots expansion of narrative universes contribute to a new mode of storytelling, one which is based on an encyclopedic expanse of information which gets put together differently by each individual consumer as well as processed collectively by social networks and online knowledge communities.
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    This is a post from Jenkins' blog that contains course info/syllabus for a new course he is running at USC (Fall 09). His blog contains many references to and discussions about the concept of 'transmedia'
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    What us the course level for this class?
John Fenn

The Big Web Site Build: Are We Approaching the End of an Era? « The Scholarly... - 1 views

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    "With the emergence of Facebook, Twitter, RSS, and blogs; the development of the iPhone, iTunes, the Kindle, and the pending iPad; and the continued utility of email, which has only been enhanced by smartphones - well, there's a question haunting the status quo of Web development for publishers: Do you really need all that Web site?"
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    thanks to Doug for passing this along; as he notes, there are implications for notions surroudning 'tech skills' w/i AAD, as well as some key questions about the near- and distant- future with regards to online presenation/dissemination of info & knowledge (in arts/culture sector specifically, but also in general)
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