Toyota's major midcycle revamp aims to keep Camry on top - 0 views
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The midcycle revamp is an apparent response to consumers' indifferent reaction to the bland 2012 redesign and Toyota's subsequent need to crank up incentives. Camry sales were flat in 2013, just keeping pace with the overall segment, and the car's 2014 sales through February fell 17 percent, compared with an 11 percent drop for the segment.
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Since the redesigned Camry was launched in October 2011, the car's incentives have risen above the average for the mid-sized sedan segment -- this from an automaker that has prided itself on having some of the lowest incentives in the industry. But the Camry incentives didn't help lackluster sales.
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Through February, the Nissan Altima was the top seller, although one large multibrand dealer said that was the result of big sales to daily rental fleets, which will subside as the year progresses.
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