'15 Genesis is worthy of premium label - 0 views
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the Genesis will help Hyundai continue its so-called intercept strategy.
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If you think about Lexus in 1989, most of their customers came out of nonluxury products," O'Brien explains. "They were customers that were on their way to a German manufacturer, but they were intercepted with a better value and a better product. We're basically in that mode now."
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Hyundai considers the Genesis' main competitors to be the Lexus GS, Cadillac CTS and Mercedes E class.
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