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IHG HOTELS & RESORTS is set to launch a new brand targeted at midscale conversions, the company said during its first-half earnings call. Although the company has kept the brand's name under wraps, more than 100 hotels and their owners have displayed strong interest in the new brand. IHG, has previously established brands such as Holiday Inn and Holiday Inn Express in the upper-midscale category. It expects that the forthcoming brand will advance the company's growth within a $14 billion segment exclusive to the U.S. market. "As we expand our brand portfolio, we're pleased to announce an upcoming launch of a new brand aimed at midscale conversion opportunities," said Elie Maalouf, IHG's CEO. "Conversions offer substantial growth potential, constituting approximately 40 percent of global first-half openings and signings, reflecting owners' increasing eagerness to swiftly benefit from IHG's reach and enterprise. We're thrilled that over 100 hotels have already expressed definite interest in this new brand."

ABOUT 78 PERCENT of global travelers place high quality service above all else when booking a hotel, according to a global survey by IHG Hotels & Resorts' voco hotels. Cleanliness and other basic needs also rank highly, but the way hotel staff approach guests during their stay is very important, and travelers want to feel comfortable, both physically and in themselves. "Just like travel has changed, consumers expectations have too," said Will Yell, VP luxury and upscale conversion and affiliate brands at IHG. "With nearly half of travelers stating they want to be valued as an individual, a one-size-fits-all approach to hotel service no longer resonates with travelers." Travelers also are ready to reconnect post-pandemic, with six out of 10 craving connection, interaction and/or conversation more during their travels, compared to pre-pandemic, the survey said. That leads them to want more connection with hotel staff. "As many as 65 percent of travelers think hotel staff should act in a friendly manner towards guests and half said they want to be able to talk to staff and vice versa in a friendly, conversational manner, rather than overly formal or personal. Nearly half (48 percent) of travelers agree that a friendly, approachable, and personalized experience is more important than ever following the pandemic," the survey said.

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Webheay Technologies is the leading conversion rate optimization agency which propound conversion rate optimization service to increase website conversion

SONESTA INTERNATIONAL HOTELS Corp. recently launched Sonesta Essential, a new upper-midscale select-service brand. The company now offers 15 brands. Sonesta Essential is meant to offer easier new builds and conversions with modest brand standards, limited food and beverage requirements and simplified conversion processes, according to the company. "Sonesta Essential is a fresh, new brand carefully designed by Sonesta to deliver a core selection of services compared with other hospitality experiences," said Brian Quinn, Sonesta chief development officer. "With tremendous demand in the select-service category, we are confident that Sonesta Essential will become a leading brand in an exciting, timely and relevant segment." The first two Sonesta Essential hotels will be a franchise in Vacaville, California, which is set to open in late spring 2023, and a managed property in Chattanooga, Tennessee, which will be converted from a Sonesta Select in the fall of 2023.

FOUR HOTELS HAVE converted to the AmeriVu brand founded in 2015 by Wisconsin hotelier Nick Rai. Amerivu is now part of Atlanta-based Hospitality Lodging Systems. The 51-room AmeriVu Inn & Suites in Cisago City, Minnesota, is a conversion from a Comfort Inn. Nearby attractions include Bloom Lake Barn wedding venue, Wild Mountain Ski Area, Trollhaugen Outdoor Recreation Area, Cedar Lake Speedway and Somerset Amphitheater. Amenities include an indoor heated pool with hot tub and is ADA accessible. "In the post-COVID environment, hotel owners don't want to work hard to recover and rebound, just so they can send bigger checks to their brand," said Doug Collins, Chairman and CEO of HLS. "Instead, more owners are deciding to work smarter - by switching to a brand that keeps hard-earned money in their pocket." In 2017, Rai opened the 40-room AmeriVu Hotel in Cumberland, Wisconsin, the 42-room AmeriVu in Prairie du Chien, Wisconsin, and two other conversions.

CHOICE HOTELS INTERNATIONAL appears to be moving on from its failed attempt to acquire Wyndham Hotels & Resorts, according to statements from its executive team during the company's first quarter earnings call May 8. The quarter saw overall positive performance for the company, including record growth in its pipeline and $63.7 million adjusted net income, a 9 percent rise over the same period of last year. The main portion of the call was dedicated to reporting the highlights of the quarter. For example, Choice's EBITDA during the quarter grew to $124.3 million, a first quarter record and a 17 percent increase compared to the same period of 2023. Its global pipeline as of March 31 increased 10 percent to a company record of more than 115,000 rooms, including a 36 percent increase in the global pipeline for conversion rooms. Its domestic rooms pipeline increased by 11 percent since Dec. 31, highlighted by a 59 percent increase for conversion rooms.

SONESTA INTERNATIONAL HOTELS Corp. executed approximately 15 franchise agreements, adding more than 1,900 keys in the first quarter of 2024. These new franchise hotels span Sonesta's brands, including The James, Sonesta ES Suites, Sonesta Essential, Americas Best Value Inn, Red Lion Hotels, Red Lion Inn & Suites, and Sonesta Hotels & Resorts, Sonesta said in a statement. "The 15 signed franchise agreements during the first quarter underscore Sonesta's momentum as we welcome new owners into our growing portfolio and expand our market presence," said Keith Pierce, Sonesta's executive vice president and the president of franchise and development. "With a fast, friendly, and flexible approach and a seamless conversion process for our franchisees, we expect continued growth throughout 2024." These agreements highlight Sonesta's appeal as a conversion option compared to larger competitors, the statement added. The company said hotel owners are attracted to the company's focus on maximizing ROI through property rebranding. It offers owners various options across upper upscale, lifestyle, upscale, midscale, extended-stay and premium economy segments.

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URBAN PARK HOTELS just launched a new flag brand, Urban Park Motel. It is an economy conversion brand intended specifically for small motel owners. Founded in 2020 by long-time hoteliers Jay Patel and John Parkin, Urban Park Hotels is designed to attract hoteliers away from larger franchises with simplified standards and lower fees using membership over franchising. The new brand, which joins existing brands Urban Park Hotel & Suites and Urban Park Hotel Express, follows that same philosophy. "After collaborating with our team, especially during the height of the Covid-19 pandemic, we noticed that a lot of small motel owners were either closing their properties or trying to 'wait it out' and see what happens," Parkin said. "We also had to readjust our development strategy and wait for the industry to rebound. During this period we created Urban Park Motel, a flag that will reward good motel owners with an opportunity that the large hotel franchise companies have overlooked due to size, location and total expected revenue."

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About Taste of Sri Lanka Travel Package Valid till 28th Feburary-2015 INCLUSION IN THE TOUR : 1. WELCOME AND GREETINGS AT AIRPORT 2. ACCOMMODATION IN ALL HOTELS MENTIONED ABOVE 3. 1 DBL ROOM WIL BE BOOKED IN EACH HOTEL 4. TRANSPORT BY LUXURY AC HYBRID TOYOTA PRIUS CAR 5. ENGLISH SPEAKING DRIVER GUIDE 6. APT GREETINGS & MEETINGS 7. ALL LOCAL TAXES 8. HONEYMOON AMINITIES INCLUDING BELOW CITY TOURS 9. KANDY CITY TOUR 10. COLOMBO CITY TOUR 11. NUWARA ELIYA CITY TOUR 12. BENTOTA CITY TOUR 13. GALLE CITY TOUR EXCLUSION FROM THE TOUR : 1. VIDEO PERMIT 2. LUNCH + DINNER - SRI LANKA 3. ENTRANCE FEES TO SIGHTSEEING'S 4. EARLY CHECK IN CHARGES 5. LATE CHECK OUT CHARGES 6. WATER SPORTS CHARGES 7. BOAT RIDE CHARGES COMPLIMENTRY SERVICES : 1. FREE LOCAL SIM CARD - SRI LANKA 2. MINNERAL WATER BOTTLES DAILY 3. DISCOUNT VOUCHER AT REVINS HARI BEAUTY SALON LOCATED AT THE PALMS * HOTEL BENTOTA Important Notes: (a) Confirmations of room/s are subject to availability at the time of booking only, we don't guarantee any room/s on any quotation issued (unless where specified) (b) (Leisure Travel & Tours) reserve the right to adjust the rates in case of tariff fluctuation by hotels and any erroneous rates given by the operating team (c) At time of issuing the booking voucher to guests, we request you to put in the picture that "Leisure Travel" shall take into consideration any complain/s (if any) officially reported by them & registered by us in regard to hotel/s or ground services only during their stay i.e. in house & we shall set aside all complain made to us after departure of passenger/s, i.e. from their respective country. ( d ) May Rates change at the time of booking due to conversion of exchange rate.

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Isaac Collazo is the new vice president of analytics for STR. Previously, he was vice president of capacity at InterContinental Hotels Group. Previously, Collazo conducted performance analysis, predictive analytics, modeling and macroeconomic interpretation for Marriott International, Promus Hotel Corporation and La Quinta Inns & Suites. He also is a content committee member for STR's Hotel Data Conference. "Isaac will be an immediate voice in conversations around STR methodology as well as our ongoing product development in the CoStar platform," said Amanda Hite, STR president. "Long-term, he'll contribute to the evolution of the holistic solution we will deliver to the industry." Commercial real estate research company CoStar acquired STR in 2019. Collazo called the new position a "dream come true."