Choice launches 'Lobby in a Box' to streamline extended-stay conversions - Boost Revenu... - 0 views
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asianhospitality on 16 Oct 24CHOICE HOTELS INTERNATIONAL recently introduced Lobby in a Box, a modular design package that allows hoteliers to transform lobby dining areas into multifunctional, revenue-generating spaces in around 120 days. The offering is designed for extended-stay brands, including Suburban Studios and MainStay Suites. The package enables the conversion of standard lobby dining spaces in transient hotels, allowing hoteliers to create new income streams for the MainStay brand through a marketplace offering on-the-go food, beverages and travel essentials, Choice said in a statement. The program allows hotel owners to meet the needs of long-staying guests who prefer in-room dining with kitchens. "As demand for extended-stay accommodations continues to exceed supply, solutions like Lobby in a Box and Kitchen in a Box help franchisees seize opportunities in a growing market while providing long-staying guests a superior experience," said Matt McElhare, Choice's vice president and lead of extended-stay brands. "Our goal is to simplify the conversion process and maximize hotel owners' return on investment by giving them the tools to create functional and profitable spaces."