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SONESTA INTERNATIONAL HOTELS Corp. recently launched Sonesta Essential, a new upper-midscale select-service brand. The company now offers 15 brands. Sonesta Essential is meant to offer easier new builds and conversions with modest brand standards, limited food and beverage requirements and simplified conversion processes, according to the company. "Sonesta Essential is a fresh, new brand carefully designed by Sonesta to deliver a core selection of services compared with other hospitality experiences," said Brian Quinn, Sonesta chief development officer. "With tremendous demand in the select-service category, we are confident that Sonesta Essential will become a leading brand in an exciting, timely and relevant segment." The first two Sonesta Essential hotels will be a franchise in Vacaville, California, which is set to open in late spring 2023, and a managed property in Chattanooga, Tennessee, which will be converted from a Sonesta Select in the fall of 2023.

Sonesta Essential Junction City is now open in Junction City, Kansas. The 119-room upper-midscale property is owned by Tapan Parekh. The hotel is near the Konza Prairie Research Natural Area, Geary State Fishing Lake and Wildlife Area, and Milford Nature Center & Fish Hatchery, Sonesta said in a statement. Junction City is known for its proximity to Fort Riley, the Buffalo Soldier Memorial, and agritourism attractions. "We are excited to expand our Sonesta Essential brand with the addition of Sonesta Essential Junction City," said Keith Pierce, Sonesta's executive vice president and president of franchise and development. "Sonesta Essential has quickly become Sonesta's fastest-growing brand, and this opening continues the brand's momentum following its launch in January 2023." The new Sonesta Essential is near the Spring Valley Historic Site, South Park Junction City and the U.S. Cavalry Museum. It features a fitness center, the statement said.

Sonesta Essential Des Moines is now open in Des Moines, Iowa. The 150-room, upper-midscale property is owned by Bhavik Shah. The hotel is close to the Iowa State Capitol, Des Moines International Airport, Drake University and Iowa State Fairgrounds, Sonesta said in a statement. "The opening of Sonesta Essential Des Moines continues the momentum of our newest brand," said Keith Pierce, Sonesta's executive vice president and president of franchise and development. "At Sonesta, relationships are at the core of our growth strategy as we expand our footprint and grow the Sonesta Essential brand through both new and repeat owners." Sonesta Essential incorporates upgraded bedding as a core element of its distinct sleep program, the statement added.

UNITY WAS THE theme at Sonesta International Hotels' inaugural conference in Las Vegas. Sonesta essentially completed its integration with Red Lion Hotels Corp. with the announcement of a unified loyalty program, Sonesta Travel Pass, and combined website. Approximately 1,300 attendees, including franchisees, general managers of Sonesta's corporate owned properties and employees, came to the conference and trade show at The Venetian Resort Las Vegas. Along with keynote speakers and entertainment, the conference provided updates on the company's status. "My team and I have been looking forward to this moment for months to finally be with you, to talk with you, to listen to you and your guests and to show off a little to you," said John Murray, executive vice president for The RMR Group that owns Sonesta. "Because we really do have a lot to show off. We also have a lot to celebrate. Today we're here to celebrate the transformation of Sonesta and Red Lion's histories into our future as one Sonesta."

Sonesta Essential Hotels Overland Park is now open in Overland Park, Kansas. The 82-room upper-midscale property is owned by Mihir Patel. The hotel is near Overland Park Convention Center, Oak Park Mall, the Museum at PrairieFire and the Nerman Museum of Contemporary Art, Sonesta said in a statement. "Sonesta is proud to open the second Sonesta Essential Hotel in Greater Kansas City," said Keith Pierce, Sonesta's executive vice president and president of franchise and development. "Since its debut in early 2023, Sonesta Essential Hotels has excelled as the portfolio's fastest-growing brand. With our owner-centric approach, Sonesta prides itself on creating brands to fill market gaps and meet demand from consumers and owners alike."

SONESTA INTERNATIONAL HOTELS Corp. executed approximately 15 franchise agreements, adding more than 1,900 keys in the first quarter of 2024. These new franchise hotels span Sonesta's brands, including The James, Sonesta ES Suites, Sonesta Essential, Americas Best Value Inn, Red Lion Hotels, Red Lion Inn & Suites, and Sonesta Hotels & Resorts, Sonesta said in a statement. "The 15 signed franchise agreements during the first quarter underscore Sonesta's momentum as we welcome new owners into our growing portfolio and expand our market presence," said Keith Pierce, Sonesta's executive vice president and the president of franchise and development. "With a fast, friendly, and flexible approach and a seamless conversion process for our franchisees, we expect continued growth throughout 2024." These agreements highlight Sonesta's appeal as a conversion option compared to larger competitors, the statement added. The company said hotel owners are attracted to the company's focus on maximizing ROI through property rebranding. It offers owners various options across upper upscale, lifestyle, upscale, midscale, extended-stay and premium economy segments.

Sonesta Essential Plainfield, an upper-midscale hotel with 67 rooms, is now open in Indianapolis. The property, owned by Bipin Patel, is the second Sonesta Essential location to launch since the brand's introduction in January. The hotel is near Pioneer Park, Sodalis Nature Park, Indianapolis International Airport, the Indianapolis Zoo, Zip City Indy and the Indiana War Memorial & Museum. Amenities include a fitness center. "We're excited to provide guests with the full range of conveniences offered by Sonesta Essential," said Bipin Patel, owner of Sonesta Essential Plainfield. "From modern sleep amenities to refreshed communal spaces, visitors to Greater Indianapolis now have a fresh choice for dependable and comfortable lodging that caters to their travel requirements."

Sonesta Essential La Porte is now open in La Porte, Texas. The 84-room upper-midscale property is owned by Hinesh Patel. The hotel is near Sylvan Beach Park and historical sites such as the San Jacinto Museum and Battlefield, the final battle of the Texas Revolution. Amenities include an indoor pool and fitness center, and it is pet-friendly. "The growth of the Sonesta Essential brand continues with the opening of Sonesta Essential La Porte, which is the brand's sixth location in Texas," said Keith Pierce, Sonesta's executive vice president and president franchise and development. "Focused on providing just the essentials, this brand has seen immediate success with its appeal to both owners and guests alike."

Sonesta Essential Columbus is now open in Columbus, Georgia. The 88-room property at Veterans Court is owned by Kamlesh Halvawala. "Sonesta Essential Columbus demonstrates our growing franchising capabilities and commitment to expanding our brand nationwide," said Keith Pierce, Sonesta's executive vice president and president of franchise and development. "The opening underscores our focus on delivering a strong guest experience while expanding the brand's footprint. As the fastest-growing brand in our portfolio, we're proud to offer franchisees a proven investment opportunity." The hotel is near the Springer Opera House, Chattahoochee RiverWalk, The Columbus Museum, the Columbus Georgia Convention & Trade Center, and Fort Moore. It features an outdoor swimming pool and a fitness center.