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HENRY COUNTY, GEORGIA, Police Officer Paramhans Desai gave his life in the line of duty. In his case, he continued giving even after his death. Desai was an organ donor, but his legacy will go beyond even that act of generosity, thanks to Samaj Saves Lives, a volunteer group dedicated to promoting organ donation nationwide. Jayantilal "Jerry" Patel, a Samaj Saves Lives Ambassador and Mississippi-based hotelier, spoke at the officer's funeral along with the deceased's sister Divya Desai. "I offered Divya, since he was an organ donor, that I would put up the billboards in the Atlanta metro area, to help the cause," Jerry said. "The GoFundMe page [set up for the family,] I think it's closed today at $345,000. That's a lot of money." The GoFundMe campaign has closed, and the money will go to Desai's family. The billboards, which Patel arranged as donation from Nick Brown with Lamar Outdoor Advertising of Atlanta, are in Rome and Cartersville, Georgia, and refer viewers to the Donate Life America website.

THE HOTEL INDUSTRY is one of the badly hit sectors across the world due to COVID-19 pandemic. Now, as expected, the recovery process is also slow in the segment. But there are some changes in hotels happened due to the pandemic. Experts say that these will be permanent in the future. Hilton has listed seven temporary adjustments which will become permanent and the impact of the pandemic on hotel stays in the future. These are the predictions in hotel experience from Hilton which travelers can expect in years to come. Hotel design The future of hotel public space design will embrace social distancing, enable contactless guest journeys, and deliver innovative new ways of blurring the lines between indoors and out.

THE OMICRON VARIANT of COVID-19 has come and, for now, gone, and U.S. hotels are recovering quickly according to STR. The recovery does come after a slight dip in GOPPAR. That dip was a $20 decline in January, but GOPPAR rose to $58.88 in February, the highest since October, according to STR's P&L report for the month. TRevPAR for the month was $169.77, EBITDA PAR was $39.29 and labor costs were $56.63. All also were increases over January. In 2021, U.S. hotel profits reached 52 percent of pre-pandemic levels, according to STR. "Following trends in top-line performance, U.S. profitability levels are recovering more quickly from Omicron than with previous variants," said Raquel Ortiz, STR's director of financial performance. "February GOPPAR was roughly 77 percent of the 2019 comparable, but independents (108 percent), luxury (94 percent) and midscale (88 percent) chains were far above the national average. The upper upscale (67 percent) and upscale (70 percent) segments are where the largest deficits persisted.

IN 2020 AND 2021, U.S. hotel operators did a praiseworthy job controlling expenses to offset the significant declines in revenue. Based on data from CBRE's Trends in the Hotel Industry survey of annual operating statements from thousands of properties across the U.S., not only have we seen a reduction in the variable expenses associated with the drop in business volume (i.e., occupied rooms, restaurant covers), but also in cuts among what were previously thought to be fixed expenses. During this time period, insurance costs were out of operators' control. Per the 11th edition of the Uniform System of Accounts for the Lodging Industry (USALI), insurance expenditures are classified as a non-operating expense and reported on the summary operating statement below gross operating profits. The insurance expense line item includes property insurance for building, contents, and business income from all perils, as well as general liability and excess liability insurance. The insurance expense category does not include workers compensation insurance, which is allocated to the operated and undistributed departments. To analyze recent changes in hotel insurance costs, and the factors that influence those changes, we examined the operating statements of 3,156 U.S. hotels that reported insurance expenses for the Trends survey each year from 2015 through 2021 (estimated). The following paragraphs summarize the findings from our analysis.

THE UPWARD MOVEMENT of ADR for U.S. hotels lifted the forecast for the market by STR and Tourism Economics. The travel research firms released the new forecast during the opening sessions of the Americas Lodging Investment Summit in Los Angeles on Monday. The recovery timeline laid out in the new forecast remains mostly the same as the previous forecast released in November, with ADR will near full recovery this year. RevPAR is anticipated to exceed 2019 levels in 2023, but when adjusted for inflation ADR and RevPAR are not projected to reach full recovery until after 2025. Occupancy is projected to surpass 2019 levels in 2023. "The industry recaptured 83 percent of pre-pandemic RevPAR levels in 2021, and momentum is expected to pick up after a slow start to this year," said Carter Wilson, STR's senior vice president of consulting. "With so much of that RevPAR recovery being led by leisure-driven ADR, however, it is important to keep an eye on the real versus the nominal. Terms of recovery are not playing out evenly across the board, and many hoteliers have had to raise rates to minimize the bottom-line hit from labor and supply shortages. We are anticipating inflation to remain higher throughout the first half of the year with a gradual leveling off during the third and fourth quarters. If that happens, and we avoid major setbacks with the pandemic, this year will certainly be one to watch with demand and occupancy also shaping up to hit significant levels during the second half."

AS 2022 BEGINS, many of the issues U.S. hoteliers faced in 2021, primarily related to the COVID-19 pandemic, are likely to continue. The year past also saw other changes, such as new leadership at AAHOA and a new administration in Washington, D.C. Below are the top stories covered by Asian Hospitality during 2021. They also include ongoing economic relief as the hospitality industry continued its struggle to recover from the pandemic; the return to in-person conventions; and powerful natural disasters. The year began with some optimism that the end of the pandemic was near. Several kinds of vaccines were announced in December 2020, and the rollout continued into 2021. Hoteliers did what they could to promote vaccination, including AAHOA's "Pledge to Protect Our Guests, Employees, and Businesses" initiative. Hoteliers who sign the pledge will provide time, reduce barriers and consider incentives to encourage their employees to get vaccinated when they are available. They also will encourage COVID-19 safety precautions, including wearing masks and social distancing. "Thanks to AHLA's ongoing efforts, the CDC has updated its guidelines prioritizing hotel workers under Phase 1c of the COVID-19 vaccines distribution. This is a significant achievement that directly impacts the health and safety of hotel workers across the country. It also recognizes that hotel employees continue to be on the front lines of the pandemic," Chip Rogers, AHLA president and CEO said at the time.

TO USHER IN 2022, Best Western Hotels & Resorts is offering a new program to allow guests Best Western Rewards to use points to cover the cost of booking a hotel room. The company said its "Pay with Points" will benefit hoteliers as well. Under the new program, BWR members do not have to reach a free room night threshold, but can redeem points for discounted room rates at hotels in North America immediately. During a beta test of the program in which a few Best Western hotels allowed BWR with at least 5,000 points to apply points to their hotel stays, one third used a combination of BWR points and cash to book stays of two nights or more. That ultimately boosted the bottom line for the participating hotels, the company said. Also, 35 percent of Pay with Points redemptions were for hotels where members had not previously stayed. "Pay with Points is designed to help both BWR members and our hoteliers. Our hotel owners will benefit because BWR members are being introduced to new properties within our portfolio," said Dorothy Dowling, Best Western's senior vice president and chief marketing officer. "We're always looking to provide our rewards members with new promotions and benefits, and we're excited to introduce Pay with Points to Best Western-branded hotels across North America."

Gothenburg, a major city and an important seaport in Sweden, is situated off the Göta älv river on the country's west coast. It's known for its Dutch-style canals and leafy boulevards like the Avenyn, the city's main thoroughfare, lined with many cafes and shops. All the information for tourist and travellers who are planning to Visit Gothenburg in Sweden. Get all the information and list of all sightseeing places to visit in Gothenburg.

THE DEATH TOLL from a series of tornadoes that tore through several states, with some of the most severe damage in Kentucky, is expected to top 100. In response, AAHOA is urging its members to lend a hand to relief efforts. In Kentucky, at least 70 people were killed as the storms churned through Friday night and into Saturday, according to local media reports. About 110 people were trapped in a Mayfield, Kentucky, candle factory when the tornado hit. At least two died at an Amazon facility in Edwardsville, Illinois. Deaths were reported in Arkansas, Tennessee and other states as well. "This will be, I believe, the deadliest tornado system to ever run through Kentucky. Earlier this morning at about 5 a.m., we were pretty sure that we would lose over 50 Kentuckians. I'm now certain that number is north of 70. It may in fact end up exceeding 100 before the day is done," Kentucky Gov. Andy Beshear said in a statement. "The damage is even worse now that we have first light. A couple places have been hit incredibly hard, certainly Mayfield here in Graves County, but everywhere along the line of this tornado that touched down and stayed down for 227 miles."

HOTELS CAN ENHANCE profitability through greater reliance on revenue management technology tactics, according to IDeaS, a revenue management service provider. The survey examines how investors view revenue technologies, the role of artificial intelligence in hospitality, and how technology is reshaping hospitality commercial organizations. According to the survey, "Unlocking hotel performance: The power of revenue management technology today,'" inflation and economic pressures may lead hoteliers to consider cost-cutting measures to boost profitability. However, a majority of respondents view revenue management technology as the most effective and efficient way to enhance net operating income. "For investors, revenue management technology is shifting from a competitive edge to an essential instrument for maintaining competitiveness and securing a solid bottom line," said Mike Chuma, vice president of global marketing, IDeaS.

U.S. HOTEL PERFORMANCE maintained a mixed trend compared to the previous week, in line with ongoing seasonal patterns, according to CoStar. However, there were positive year-over-year comparisons, signaling signs of recovery. Occupancy was 62.7 percent for the week ending Sept. 2, down from the prior week, but it showed a 0.2 percent increase compared to 2022, part of the seasonal pattern. ADR stood at $150.52, a slight drop from the previous week, though it displayed a 1.8 percent growth compared to the same period last year. RevPAR was $94.38, lower than the week ago, yet it still indicated a 2 percent rise from 2022. Among the top 25 markets, Minneapolis recorded significant year-over-year gains in occupancy, surging 19.1 percent to hit 74.4 percent, while RevPAR increased by 26.7 percent, reaching $101.06.

AAHOA IS URGING hotels to adopt cybersecurity measures to prevent incidents similar to the recent cyberattacks on MGM Resorts International and Caesars Entertainment. Following the ransomware attack on IHG Hotels & Resorts last year, which cost hotel owners between $30,000 and $75,000 each, AAHOA called for clear lines of communication to protect franchisees who bore the brunt of revenue losses from bookings missed due to the disruptions. In July, Choice Hotels International confirmed a data breach impacting guest information in its Radisson Hotels Americas chain, originating from a file-transfer system hack, according to AAHOA and media reports. The association said that most impacted franchisees are small business owners, unable to absorb unexpected booking losses. This challenge is amplified by ongoing issues like staffing shortages, which further hinder their recovery efforts. It further emphasized that with franchisor support, hoteliers can improve the guest experience and reduce the risk of disruptive incidents.

OCCUPANCY FOR U.S. hotels is now expected to finish the year a little down from the previous forecast by STR and Tourism Economics. However, projections for ADR and RevPAR recovery remain on track in the data firms' final forecast of the year. RevPAR is still expected to fully recover this year on a nominal basis, but not until 2025 when adjusted for inflation, according to the new forecast. The updated forecast lowered occupancy by less than a percentage point for 2022, standing now at 62.7 percent compared to the previously forecasted 63 percent released in August. "As expected, group business travel has been much more aligned with pre-pandemic patterns, specifically in October when group demand hit a pandemic-era high," said Amanda Hite, STR president. "Leisure travel has maintained its strength since our previous forecast update, and we expect these strong demand trends in both group and leisure to continue through the fourth quarter. Bottom-line performance has also persisted, with our most recent data showing strong profit margins due to lower employment levels and reduced services. The challenges around labor continue to be a concern, as high levels of hospitality unemployment and more spending on contract labor are pushing labor costs on a per-available-room basis above 2019 levels. We continue to take inflation and the likely recession into consideration, but the hotel industry has continued to show resilience through these tougher times, thus the steadiness of our updated forecast."

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DESPITE PROJECTIONS OF persistent inflation and a moderate economic recession, CBRE's November 2022 Hotel Horizons forecast calls for a 5.8 percent increase in RevPAR in 2023. This is up from CBRE's previous forecast of a 5.6 percent increase in RevPAR for 2023. Propelling CBRE's increased outlook for RevPAR is an expected 4.2 percent rise in ADR, driven in part by the continuation of above long-run average inflation. For 2023, CBRE is forecasting the Consumer Price Index in the U.S. to increase by 3.5 percent year over year. Inflation continues to have a mixed impact on the hotel industry, bolstering top-line growth while pressuring margins. Supply and Demand Inflation is also impacting development activity. The combination of rising construction material costs, a tight labor market, and high interest rates will serve to keep supply growth over the next five years 40 percent lower than historical trends. Instead of construction, we expect cash flows in the near term to be focused on debt reductions, renovations and remodels given the backlog of Capex that built up during the pandemic. Given its forecast for a 0.2 percent decline in 2023 gross domestic product, CBRE lowered its expectations for demand growth from 3.3 percent in their August 2022 forecasts to 2.9 percent in the November update. With the projected supply increase remaining at 1.2 percent for 2023, the net result is a reduction in CBRE's occupancy growth estimate for the year to 1.6 percent, down from the 2 percent increase previously forecast. The lowering of occupancy expectations will somewhat offset the enhanced outlook for ADR growth.

PEACHTREE HOSPITALITY MANAGEMENT entered into a long-term contract with Savannah, Georgia-based HOS Management to operate nine hotels. The hotels are primarily in the Southeast and are Marriott, Hilton and IHG branded. PHM will manage hotel operations in compliance with hotel brand standards, scalable operating efficiencies, digital and market initiatives and other cost saving across the portfolio, according to Peachtree. PHM is part of Atlanta-based Peachtree Group, led by Jatin Desai and Mitul Patel as managing principals. "We have a wealth of experience managing hotels and providing best-in-class operations for our valued partners like HOS Management, who have entrusted us with their hotel operations," said Patrick Short, PHM president. "With 25 percent of our portfolio third-party managed, we are committed to protecting the assets value and driving bottom lines results for our partners while providing an outstanding experience for our hotel guests."

U.S. HOTEL PERFORMANCE dipped slightly in the second week of August in line with seasonal trends, according to STR. However, ADR and RevPAR increased compared to the same period in 2019. Occupancy was 68.5 percent for the week ending August 13, down from 69.9 percent the week before and dropped 4.6 percent from 2019. ADR was $152.34 for the week, down from $154.48 the week before and increased 15.8 percent from three years ago. RevPAR reached $104.30 during the week, fell from $108.04 the week before and up 10. 5 percent from 2019. Among STR's top 25 markets, only Norfolk/Virginia Beach reported an occupancy increase, up 0.4 percent to 80.1 percent, over 2019.