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WHEN IT COMES to growing hotel revenue, size does not matter. Economy hotels and micro-inventory properties are experiencing one of the biggest booms in recent years, thanks partly to a massive resurgence in small group travel, changing economic trends, and the staying power of global "return to travel". CBRE noted economy and midscale hotels recovered to 2019 performance levels by 2021, and properties with fewer rooms may benefit from lower operating costs when compared to their big-box brethren-though they also tend to have fewer resources with which to hire revenue professionals. Revenue managers are driving the charge for better operating returns. Many are taking the lessons they learned from their success at larger hotels and applying these truths to the industry's smaller properties. These revenue managers leverage new technology and strategies, options that small hotels with smaller, cross-functional staff haven't fully embraced. However, competition among economy hotels and properties tends to be fierce, requiring new action, especially with recent economic pressures and a downward 2023 RevPAR forecast of 0.2 percent in recent data shared by Tourism Economics . Modern revenue management practices and technology can provide these hotels with many benefits and significant competitive advantages. Small hotels need to avoid the erratic rate shifts of the past and capitalize on new trends as they emerge. By embracing strong revenue management systems and discipline in these properties, operators can realize greater control over a typically inconsistent space. Room Enough for Revenue The most common misconception about revenue management's place in hospitality is that it is the domain of large or full-service hotels. This is simply not the case today. No two hotels are the same, in practice, with key differences always existing between the layout of a property, its location, third-party partnerships, and so on. Every hotel has different r

ACCORDING TO THE March 2022 edition of CBRE's Hotel Horizons national forecast report, the total revenue for a typical U.S. hotel is not expected to return to pre-COVID 2019 nominal dollars until 2023. Accordingly, hotel owners and operators continue to seek ways to control expenses, and that can include property taxes. One potential reduction opportunity is property taxes, according to an article from Robert Mandelbaum, director of research information services for CBRE Hotels Research, and Mark Whitney, managing director of CBRE's Property & Transaction Tax Services platform. Based on a sample of 3,400 hotels from CBRE's Trends in the Hotel Industry database, U.S. hotel property tax expenditures declined by 13 percent from 2020 to 2021. This decline put 2021 property taxes 9.9 percent below 2019 levels. Unfortunately, this compares unfavorably to the 41.3 percent decline in revenues and 57.4 percent falloff in profits during the same period. For this analysis, profits are defined as earnings before interest, taxes, depreciation, and amortization, or EBITDA. Relationship to Profits Compared with other forms of real estate, hotel financial performance is relatively volatile. Because of the lack of long-term leases, hotel revenues and profits will react almost instantaneously to changes in the economy. This was evident during 2020 when we observed a sudden 64.3 percent drop in revenues along with a 109.4 percent decline in EBITDA in reaction to the pandemic.

URBAN PARK HOTEL Collection, an independent budget-conscious hotel group, has partnered with technology firm LodgeTender to integrate its latest hotel technology platform. The new technology offers hotel owners an extra revenue stream, while eliminating the need to pay for a hotel PMS, booking engine, and channel manager, Urban Park Hotel said in a statement. "The partnership with LodgeTender offers our hotel portfolio an opportunity to earn rather than pay for a technology package," said Jay Patel, managing partner of Urban Park Hotel Collection. "We're delighted to introduce products and services that not only save our owners money, but also generate additional revenue for our member hotels." "Hotel owners now have the chance to upgrade their technology while staying ahead with productive features for added revenue and seamless guest service connections," added Kent Comfort, president of LodgeTender.

IDEAS HAS LAUNCHED the G3 RMS Portfolio Navigator for automating multi-property revenue management. The tool analyzes business and market trends to identify revenue opportunities and necessary actions, while streamlining strategy decisions for individual properties and enabling swift responses to market changes for optimal revenue generation, IDeaS said in a statement. "IDeaS is committed to ensuring our customers, regardless of size, have the tools they need to become more efficient and productive," said Sanjay Nagalia, IDeaS' cofounder, COO and chief technology officer. "The addition of Portfolio Navigator to our flagship product, G3 RMS, is a game changer for multi-property revenue management. It helps teams highlight suboptimal business or system conditions by property, prioritize tasks with the highest revenue impact, display outstanding revenue tasks by individual property and scale revenue operations and brand contribution. This functionality helps revenue management leaders turn insights into impactful commercial actions at scale."

HOTELS CAN ENHANCE profitability through greater reliance on revenue management technology tactics, according to IDeaS, a revenue management service provider. The survey examines how investors view revenue technologies, the role of artificial intelligence in hospitality, and how technology is reshaping hospitality commercial organizations. According to the survey, "Unlocking hotel performance: The power of revenue management technology today,'" inflation and economic pressures may lead hoteliers to consider cost-cutting measures to boost profitability. However, a majority of respondents view revenue management technology as the most effective and efficient way to enhance net operating income. "For investors, revenue management technology is shifting from a competitive edge to an essential instrument for maintaining competitiveness and securing a solid bottom line," said Mike Chuma, vice president of global marketing, IDeaS.

THE 2020 COVID-influenced lodging industry recession resulted in some noticeable changes to the way hotels provide F&B service. Social distancing regulations forced operators to be creative in the way they served food and beverages to guests. Rising wage rates and sharp increases in the cost of food and beverage products compelled hotel managers to find ways to control costs. The inability of hotels to attract employees to fill the positions eliminated during the recession required creative solutions to improve productivity and offer more with less. These factors resulted in the following hotel food and beverage trends during the subsequent recovery period: The increased offering of kiosks and grab-and-go venues The closing of traditional three-meal-a-day restaurants A reduction in the menus, number of seats, and hours of remaining F&B venues Reductions in in-room dining and mini-bar service The conversion of food and beverage space to other revenue generating purposes To learn how these recent changes in hotel food and beverage operations have impacted revenues and expenses, we have analyzed the operating statements of 2,500 U.S. full-service, resort, and convention hotels that participated in CBRE's annual Trends in the Hotel Industry in 2021 and 2022. In 2022, these 2,500 properties averaged 285 rooms in size, and achieved an occupancy of 64.7 percent, along with an ADR of $225.60. To provide more current information, we also relied on the monthly operating statements of 1,200 properties during the period January through June of 2023.

SOFTWARE PLATFORM SITEMINDER, led by CEO Sankar Narayan, has partnered with PMS software developer Cloudbeds to provide more service to its 60,000 hotelier clients. The collaboration allows Cloudbeds clients direct access to SiteMinder's revenue platform, while SiteMinder users can leverage Cloudbeds' PMS platform. "In late 2023, we announced our mission of making sophisticated revenue management accessible to every hotel in the world," said Narayan. "We are excited to partner with an industry leader like Cloudbeds to propel this mission, by removing the friction that comes with having critical data hidden away in isolated systems. This partnership is a testament to the $50 billion hotel revenue that is processed by SiteMinder's platform each year as well as the unique position that we hold to completely transform revenue management for the global hotel industry. It continues SiteMinder's long history of breaking down silos in a highly-fragmented industry."

ANNUAL CHANGES IN U.S. hotel utility costs and in the Consumer Price Index, or inflation, have historically proven to be strongly correlated. As of August 2022, CBRE is forecasting CPI growth to be 7.7 percent in 2022, followed by another 3.6 percent in 2023. Since inflation has averaged just 2.2 percent since 2000, these inflation projections have hoteliers concerned about operating costs. Given that rising energy costs are a significant driver of the current rise in CPI, hotel managers are especially worried about utility department expenses. Over the past 50 years, utility department expenses have averaged between 3 and 4 percent of total revenue, indicating that hotel managers have been successfully controlling energy costs in the face of fluctuating business volumes. This is particularly commendable given the highly fixed nature of utility expenses. To provide some context to the current challenging environment, we studied recent trends in hotel utility department expenses. The data come from a sample of more than 2,800 U.S. hotels that reported utility department expenses each year from 2015 through 2021 for CBRE's annual "Trends in the Hotel Industry" survey. In 2021 the properties in the sample averaged 209 rooms in size, with an annual occupancy rate of 54.2 percent and an average daily rate of $152.70.

Bill Fanning is now the chief revenue officer at Stayntouch, a cloud-based hotel property management software developer. Previously, he was senior vice president of sales at Compeat, part of Restaurant365's enterprise suite, covering accounting, inventory, scheduling, payroll, and HR solutions. In his new role at Stayntouch, Fanning will oversee revenue strategy and expansion efforts, focusing on customer value, strategic partnerships and global commercial growth across North America, Europe and global markets. "We are pleased to welcome Bill Fanning to our team," said Jacob Messina, Stayntouch's CEO. "His exceptional track record and experience in the hospitality industry and enterprise sales make him the perfect fit to lead our commercial strategy. Bill shares our unwavering commitment to customer success and innovation. His expertise will be instrumental in strengthening our relationships with hotel partners and enterprise customers, ensuring we continue to deliver solutions that address the most pressing challenges faced by hotel owners and operators today."

ACCOR HAS SELECTED IDeaS as its global revenue management software provider for its portfolio of more than 5,600 hotels across 110 countries. IDeaS will "future-proof" Accor's revenue management strategy to provide a competitive advantage, the companies said in a joint statement. "We are thrilled to be selected as a global partner to drive Accor's commercial revenue platform transformation at a moment of unparalleled growth and opportunity for the company worldwide," said Ravi Mehrotra, IDeaS' cofounder and chief scientist. "In a new era of innovation and consumer and product diversification, we are pleased to bring IDeaS' market-leading automation, pricing approach, and a singular focus on holistic revenue optimization to Accor's diverse brand portfolio."

ELECTRIC VEHICLE CHARGING stations are a growing fixture at hotels around the U.S. Now, EV charging hardware and software producer EVPassport has released a new cloud-based system that connects its users to the hotel's guest services platform. The EVPassport Hotel Cloud, a variation of the company's cloud platform designed specifically for the hospitality industry, offers several options beside a simple charge. Guests can use the platform to locate the hotel on all EV charging location maps and apps. It allows owners to set charging prices, manage access and get details on energy usage, earnings history and carbon offset. EVPassport Hotel Cloud's "scan and charge" QR code technology allows users to pay without needing fobs, apps or cards. Hotels get an extra revenue stream from the stations, which can be wrapped in the hotel's name, logo and colors.

DALLAS-BASED NEWCRESTIMAGE plans to acquire 45 hotels from a private investment firm. The portfolio includes approximately 3,300 rooms in 11 states, but other terms of the transaction were not disclosed. The hotels include 35 Marriott International-branded, seven Hilton-branded, two Choice Hotels International-branded and one Radisson Hotels-branded properties. They are in Arkansas, Colorado, Illinois, Iowa, Kansas, Michigan, Minnesota, North Dakota, Ohio, South Dakota and Texas, according to NewcrestImage. "The current financial environment makes it very attractive to buy rather than build, and this group of fine hotels in high-traffic locations provides us with an exceptional opportunity to immediately start generating significant revenue, profit, and return on investment," said Mehul Patel, NewcrestImage managing partner and CEO.

A JOINT VENTURE between NewcrestImage and Hospitality Capital Partners recently acquired 16 hotels for $137.3 million from Service Properties Trust, a Massachusetts-based REIT. The deal includes a total of 2,155 rooms in nine states. The portfolio consists of 13 Courtyard and three Residence Inn hotels by Marriott hotels, which are in Georgia, Massachusetts, New York, North Carolina, Oklahoma, Pennsylvania, South Carolina, Texas and Virginia. Eleven of the properties underwent major renovations between 2018 and 2019, the company said in a statement. "This transaction suits our company's style of strategically acquiring properties with strong fundamentals, especially during times of a difficult or slowed down economy," said Mehul Patel, managing partner and CEO, NewcrestImage. "It's an opportunity for our joint venture with NewcrestImage to add revenue immediately, while also growing long-term profit potential and asset value," said HCP principals Keith Mishkin and Primo Parmar. The transaction was handled by Al Calhoun and Mark Fair at CBRE in Atlanta. "Closing this transaction was particularly satisfying given the size of the deal and the challenges we're facing in the debt markets," added Al Calhoun, vice chairman with CBRE Hotels in Atlanta. "We were able to complete this transaction by breaking it up into three deals with three different lenders. These lenders had great confidence in the sponsorship and the quality of the brands and markets."

PEACHTREE HOTEL GROUP and its affiliates added five executives to its management teams. These new appointments aim to strengthen the company's ability to support strategic growth objectives to scale its investment platform and further diversify allocation strategies, the company said in a statement. The Atlanta-based company, led by Jatin Desai and Mitul Patel as managing principals, appointed Matthew Ram as senior vice president of acquisitions and Susan McClure as vice president leadership and executive development. Will Woodworth assumed the role of vice president for investments, Nicole Havens is vice president of revenue management and Kelly Mascari is vice president of operations at PHG's affiliate Peachtree Hospitality Management.

DALLAS-BASED NEWCRESTIMAGE recently acquired of 45 hotels with around 3,300 rooms in 11 states in the U.S., a statement said. The properties include 35 Marriott, seven Hilton, and three Choice-branded hotels in Arkansas, Colorado, Illinois, Iowa, Kansas, Michigan, Minnesota, North Dakota, Ohio, South Dakota, and Texas, according to the company. NewcrestImage retained the management companies Aimbridge Hospitality and HHM Hospitality to operate the properties. It announced the deal in September. "Each of these hotels represents a strong opportunity for generating revenue in the short-term, as well as for building long-term asset value," said Mehul Patel, NewcrestImage's managing partner and CEO.

THE U.S. HOTEL industry is on track to full recovery from the COVID-19 pandemic, according to STR's latest industry forecast. Progress may be uneven, however, as some obstacles, such as labor costs, still remain. ADR will near full recovery in 2022, averaging $130 while occupancy for the year is predicted to reach 63.4 percent. RevPAR's average for the year is set to be $82,down 4 percent compared to 2019, but it is expected to be fully recovered in 2023, according to the forecast given at the 43rd Annual NYU International Hospitality Industry Investment Conference. STR and Tourism Economics said changes in the nation's economy warranted the new forecast. "We have essentially moved up the top-line recovery timeline by one year, with the caveat that improved RevPAR projections are largely due to ADR," said Amanda Hite, STR's president. "ADR has risen more rapidly than we expected-in some cases, that rise was due to strong demand confronting capacity constraints, which enabled solid revenue management, while in other cases, the rise was more influenced by inflation. When adjusted for inflation, RevPAR is further off the pace and will likely remain below 2019 levels until at least 2025. Other than the first quarter of 2021, demand has mostly adhered to the forecast with strong leisure travel, slowly improving group business and an expected progressive increase in international arrivals next year. Of course, these are all national projections of top-line performance. Recovery is not playing out the same across the marketplace, and as noted in our latest monthly P&L release, the cost of labor is adding pressure on the bottom line, which is a contributing factor to many hotels driving rate. Recovery is progressing at a solid rate no doubt, but there will still be plenty of ups and downs along the way."

U.S. HOTEL REVENUES and profitability saw an increase in 2023 compared to 2022, with improvements in group business across the top 25 markets and upper-scale chains, according to STR's 2023 P&L data. Overall, 14 of the top 25 markets reported double-digit increases in GOPPAR. "Total industry revenues and profits were well beyond 2022 levels as pricing power continued to outweigh the impact of softer leisure demand," said Claudia Alvarado Cruz, senior analytics manager at STR. "A lift in corporate demand made improvements especially notable across the upper-upscale brands and major markets. New York City was the shining example with 47 percent growth in GOPPAR." In 2023, GOPPAR reached $75.83, marking an 8.2 percent increase from 2022. TRevPAR stood at $211.49, indicating a 9.6 percent rise, while EBITDA PAR amounted to $53.05, up 7.6 percent from the prior year. Labor costs notably increased, reaching $71.56, reflecting a 13.2 percent rise.

Hotels are a business and business is about are making money.That's why a major focus for the industry now is on the technology that improves revenue generation. One company aiming to meet that need in Bloomington-Minnesota based ideas founded by life-long friends and colleagues Ravi Mehrotra and Sanjay Nagalia.Using their background in artificial intelligence ,they have created a revenue management system, that has been deployed by 19000 hotel properties, including recently added Choice Hotels International with that company's launch of its ChoiceMax program. Ideas software offers clients the ability to make rate decisions based on multiple factors that are most human brains can fully calculate.The program puts all the relevant data together in a comprehensive manner.

Denise Kauble is now director of asset management for Noble Investment Group. Also, Melissa Blankson is the new real estate paralegal for the Atlanta-based company, led by Mit Shah as CEO. Kauble previously was regional director of sales and marketing and area general manager for McKibbon Hospitality where she oversaw sales for the East Coast. In her new role, she will be responsible for working with third-party management organizations and on-property leadership of Noble-owned assets. "Denise's experience and industry knowledge complement Noble's abilities to maximize revenues and drive performance in our hotels," said Noble principal Steven Nicholas. Blankson previously worked for Cox Enterprises. She has more than sixteen years of legal, risk analysis, and credit underwriting experience in the commercial real estate industry. Blankson will be Noble's liaison with external counsel on various legal and transactional matters. "Melissa is an outstanding addition to our capital markets and investment management team," said Noble principal Adi Bhoopathy. "Her wealth of knowledge and experience will help to enhance Noble's endeavors to preserve and grow our limited partners' capital."

COSTAR GROUP, A real estate marketplace and analytics provider, granted STR's hotel data subscribers access to its full product suite, enabling users to leverage multisegmented market analytics and forecasts. The services include a tenant database of 7.8 million spaces, an inventory of 6.7 million properties, a pipeline tracking 79,000 projects and a transactions database with 4.2 million sales comparables, CoStar said in a statement. "Today, CoStar becomes the product for tens of thousands of hotel users worldwide," said Andy Florance, CoStar Group's founder and CEO. "With access to the full product offering, hotel owners, operators and brand representatives will gain comprehensive insights across all commercial asset categories, enabling them to refine their sales strategy and identify new investment opportunities." STR's latest benchmarking solution debuted within the CoStar product in May 2023, the statement added. This comprehensive, multilingual tool offers enriched STAR Reports, detailed property and portfolio insights, and advanced visualizations to streamline revenue and performance management, operations, sales, marketing, and finance.