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Hotels are a business and business is about are making money.That's why a major focus for the industry now is on the technology that improves revenue generation. One company aiming to meet that need in Bloomington-Minnesota based ideas founded by life-long friends and colleagues Ravi Mehrotra and Sanjay Nagalia.Using their background in artificial intelligence ,they have created a revenue management system, that has been deployed by 19000 hotel properties, including recently added Choice Hotels International with that company's launch of its ChoiceMax program. Ideas software offers clients the ability to make rate decisions based on multiple factors that are most human brains can fully calculate.The program puts all the relevant data together in a comprehensive manner.

Denise Kauble is now director of asset management for Noble Investment Group. Also, Melissa Blankson is the new real estate paralegal for the Atlanta-based company, led by Mit Shah as CEO. Kauble previously was regional director of sales and marketing and area general manager for McKibbon Hospitality where she oversaw sales for the East Coast. In her new role, she will be responsible for working with third-party management organizations and on-property leadership of Noble-owned assets. "Denise's experience and industry knowledge complement Noble's abilities to maximize revenues and drive performance in our hotels," said Noble principal Steven Nicholas. Blankson previously worked for Cox Enterprises. She has more than sixteen years of legal, risk analysis, and credit underwriting experience in the commercial real estate industry. Blankson will be Noble's liaison with external counsel on various legal and transactional matters. "Melissa is an outstanding addition to our capital markets and investment management team," said Noble principal Adi Bhoopathy. "Her wealth of knowledge and experience will help to enhance Noble's endeavors to preserve and grow our limited partners' capital."

COSTAR GROUP, A real estate marketplace and analytics provider, granted STR's hotel data subscribers access to its full product suite, enabling users to leverage multisegmented market analytics and forecasts. The services include a tenant database of 7.8 million spaces, an inventory of 6.7 million properties, a pipeline tracking 79,000 projects and a transactions database with 4.2 million sales comparables, CoStar said in a statement. "Today, CoStar becomes the product for tens of thousands of hotel users worldwide," said Andy Florance, CoStar Group's founder and CEO. "With access to the full product offering, hotel owners, operators and brand representatives will gain comprehensive insights across all commercial asset categories, enabling them to refine their sales strategy and identify new investment opportunities." STR's latest benchmarking solution debuted within the CoStar product in May 2023, the statement added. This comprehensive, multilingual tool offers enriched STAR Reports, detailed property and portfolio insights, and advanced visualizations to streamline revenue and performance management, operations, sales, marketing, and finance.

IDEAS, A SAS company specializing in hospitality revenue management software, recently integrated nearly 2,000 properties with the Oracle Hospitality Integration Platform. This connects their RMS solutions, including IDeaS G3 RMS, with Oracle's OPERA Cloud platform, accessible via OHIP and the Oracle Cloud Marketplace, the companies said in a joint statement. "The hospitality industry has long craved faster data exchanges and more capabilities to handle ever-increasing data volumes, and OHIP delivers precisely that," said Klaus Kohlmayr, IDeaS' chief evangelist and development officer. "By accelerating data exchange and efficiently transmitting the staggering 12 billion pricing decisions IDeaS processes daily, OHIP empowers us to innovate faster as partners with Oracle. This goes beyond pricing and forecasting. It unlocks the true potential of data-driven revenue management, allowing hoteliers to make smarter decisions and achieve optimal results." The two companies share nearly 10,000 clients, the statement said. IDeaS is connecting 50 to 100 hotels per week, allowing for faster implementation of future capabilities and additional solutions.

WORKFORCE MANAGEMENT SOFTWARE can help hotels better deal their reduced workforce, according to a white paper from Unifocus. The paper examines the persistent labor shortage in the hotel industry, while outlining strategies for operators to adapt for sustained efficiency and profitability. The white paper, titled 'The hotelier's definitive guide to success amid staffing shortages,' offers strategies for cost control, optimizing staffing, and reducing turnover to create a sustainable and predictable operational framework, Unifocus said in a statement. It gives insights into lessons drawn from the gig economy, strategies for upholding service excellence with fewer available workers, and means to assess the sustained advantages of these approaches. Roughly 92 percent of hotels experiencing staffing shortages despite job growth in the second quarter of 2023, Unifocus said.

THE FIRST PROPERTY representing Wyndham Hotels & Resorts' ECHO Suites Extended Stay by Wyndham brand opened recently in Spartanburg, South Carolina. Among the attendees at the grand opening, along with executives from Wyndham and more, were the first two Indo American developers who are building upcoming ECHO hotels. Wyndham also brought on Mandeep Singh as vice president for extended stay operations, overseeing ECHO Suites and the new Waterwalk Extended Stay by Wyndham brands. Singh has a more than 20-year background in extended-stay hotels, corporate housing, serviced apartments and multi-family properties. The 124-room ECHO Spartanburg is owned by Cox Universal Group, led by Philip Cox as co-CEO and co-founder and is managed by Sandpiper Hospitality. The prototype for the all new-construction brand is designed to fit on less than two acres at 50,000 square-feet, 79 percent of which is designed for generating revenue.

Alex Cisneros is Red Roof's new senior vice president for revenue generation. Prior to joining Red Roof, he was vice president of revenue generation and distribution for Wyndham Destinations. Cisneros also worked in operations for New Jersey TRANSIT, Delta Services Group and AT&T where he consulted on demand planning, pricing analysis, operations research, customer experience, and consumer analytics. A native of Ecuador, Alex holds a bachelor's degree in economics from Rutgers University and a master's degree in management and hospitality from Fairleigh Dickinson University.

MARRIOTT INTERNATIONAL RECENTLY launched "Business Access by Marriott Bonvoy," an online travel booking program for small and medium business travelers. This program combines the benefits of the Marriott Bonvoy portfolio with travel tools for booking, managing, and expensing business travel. It is available to businesses in the U.S., Canada and other countries, Marriott said in a statement. "We recognize the significant value small businesses provide to the hotel industry," said Drew Pinto, Marriott International's executive vice president and chief revenue and technology officer. "Whether small to medium-sized businesses are looking for convenient online booking capabilities for their employees or better expense management solutions, the all-in-one platform, merged with our portfolio of hotel brands around the world, provides everything they need to manage their business travel needs."

Peachtree Group recently promoted 15 senior-level executives to support business initiatives within its investment and investment services teams. From the investment team, Nicholas Huddleston is promoted to vice president, loan servicing; Matthew Larre to vice president, portfolio management; Kendall Burrus to assistant vice president, debt asset management; John Schellhase to assistant vice president, development investments; and Matthew Weatherford to assistant vice president, dispositions and acquisitions. Promotions in the investment services team include: Daniel Puglisi to senior vice president, corporate operations, hospitality management; Lee Shuman to senior vice president, hospitality development; Jenelle Zadik to senior vice president, people, culture, and workplace initiatives; Allison Frazier to vice president of revenue management; Sophia Koehl to vice president of hotel accounting; and Charles Talbert to vice president, corporate communications. Also promoted in the services team were Eugene Barber III to assistant vice president, construction and design; Zachary Bollinger to assistant vice president, debt capital markets; Sean Hondorf to assistant vice president, renovation program; and Katherine Atkinson to controller.

DALLAS-BASED INVESTMENT firm NewcrestImage became the second largest shareholder in TiffinLabs, a Singapore-based food tech company which operates food delivery-focused virtual restaurant brands, a statement said. Founded in 2020, TiffinLabs introduced numerous virtual brands across Singapore and Malaysia. It started U.S. expansion in Dallas in 2021 and now operates in Chicago, Detroit, Knoxville, and Charlotte. By 2023, it expects to have 1,000 digital storefronts globally and to be operating in 30 U.S. cities. "TiffinLabs offers hotels and restaurants a low cost, turn-key source of incremental revenue for post-pandemic recovery, while for us as investors, TiffinLabs represents a strategic opportunity for long-term growth," said Mital Patel, managing partner of NewcrestImage. Because of the company's shareholder position, Patel now becomes a board member of TiffinLabs.

Lisa Jordan is the new vice president of marketing at Red Roof. She will lead the development and execution of the company's marketing and digital strategies to drive business growth. Jordan joined the company in 2021 and led the integrated digital marketing team, working on the company's web, advertising, and social media platforms. Jordan played a role in enhancing redroof.com and collaborated across communication, sales, revenue management, and operations to elevate the customer experience and boost revenue, Red Roof said in a statement. "Lisa is a powerful asset on our leadership team and a secret weapon in our marketing mix," said Marina MacDonald, Red Roof's chief marketing officer. "Her promotion is right for the company and a reflection of the value she brings to this critical function, and I know that she will succeed in her new role."

HOSPITALITY RESEARCH FIRM Knowland recently launched the Knowland Certification Program. The program offers three certification credentials aimed at enabling hotel sales professionals to enhance their skills, elevate their professional profiles and demonstrate proficiency in management, Knowland said in a statement. "Today's data-driven solutions require hoteliers and software companies to work together to ensure software investments are being used to their fullest potential," said Jessica Carey, VP customer operations, Knowland. "Knowland is a vital sales skill and a must-have expertise for today's sales teams; therefore, having a certification program advances our efforts to demonstrate that sales teams are comfortable and knowledgeable in all aspects of the platform and can prove that knowledge." Sales professionals who come to the table with verifiable experience can advance their careers by documenting their skills and efficiently communicating that value to current or potential employers, Knowland said. The program provides three credential levels: Certified Knowland Sales Leader Professional, Certified Knowland Power User Professional and Certified Knowland Revenue Leader Professional (launching in 2024).

A STABLE ECONOMIC backdrop is expected to fuel a 10.7 percent year-over-year increase in the U.S. short-term rental industry in 2024, surpassing the 6.7 percent rise seen in 2023, according to AirDNA's 2024 outlook report. Moreover, AirDNA foresees balanced growth for the industry in 2024, marked by a projected 10.9 percent increase in supply expansion guided by rising demand for more sustainable market practices. "Approaching 2024, the industry anticipates balanced growth with a projected 10.9 percent increase in supply expansion," said Jamie Lane, senior vice president of Analytics at AirDNA. "Contrary to exaggerated reports of an STR 'collapse,' heightened market competition emphasizes the need for hosts and property managers to meticulously monitor data trends. This strategic approach is crucial for surpassing competitors and sustaining revenue, taking advantage of a strong economy and the growing preference of travelers for STR lodging."