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THE MANAGING PRINCIPALS of Atlanta-based Peachtree Hotel Group are forming a new company, Peachtree Group, to oversee its investment portfolio. Peachtree's hospitality division includes Peachtree Hotel Group, Peachtree Hospitality Management and Peachtree Hospitality Development. The new company will manage and control investments and direct investment strategies across different divisions, including hospitality, commercial lending, residential development and capital markets, the company said in a statement. The company is expanding in those areas, said Greg Friedman, Peachtree's CEO and managing principal. "The expanded breadth of investment types we are undertaking warranted the formation of Peachtree Group without hotel in the moniker," Friedman said. "This transformative structure provides a significant opportunity to unlock the full potential of our integrated real estate investment platform that has served us well in the hospitality sector to expand into other real estate sectors and businesses.

PEACHTREE HOTEL GROUP and its affiliates, Peachtree PC Investors for capital markets and Peachtree Hospitality Management, made four changes at the senior leadership level recently. The promotions are intended to support the company's real estate investment platform and operation services, according to a statement. The Atlanta-based company, led by Jatin Desai and Mitul Patel as managing principals, promoted Greg Zabinski as executive vice president, capital markets for Peachtree PC Investors. Vivian Clarke is now senior vice president for people and culture. Steve MacKenzie was promoted to senior vice president over operations for Peachtree Hospitality Management, and Michael Ritz is now senior vice president for investments. "The success Peachtree is experiencing is creating significant opportunities for us in the talent space," said Greg Friedman, Peachtree's CEO. "These promotions support our strategic growth objectives, and we expect to have additional promotions and appointments as we further scale up our operations."

Melissa Ross Smith is now chief operating officer for Peachtree Group. She will be responsible for the overall performance, strategy and organizational development of Peachtree and its operating businesses. Before joining Peachtree, Smith held several high-level positions at organizations. Most recently, Smith was managing director of OS National, where she managed more than 250 professionals and was responsible for evaluating performance management systems and devising improvements to strengthen controls and optimize results, Peachtree said in a statement. "As Peachtree continues to evolve, improving our foundational processes is imperative to the future growth of our business," said Greg Friedman, managing principal and CEO of Peachtree Group. "Melissa is an excellent complement to our team as she has an exceptional blend of leadership, vision and execution needed to be Peachtree's COO." Smith will report to Friedman, and will be a key executive team member, Peachtree's statement said. Peachtree Group is led by Jatin Desai and Mitul Patel as managing principals. "I am deeply impressed by Peachtree's success," Smith said. "Not only am I excited about the future opportunities, knowing that I can help execute and bring operational excellence across all segments, but I am also pleased to be joining an executive team representing some of the best people in commercial real estate."

Michael Harper is promoted to president of Hotel Lending at Peachtree Group, overseeing the company's entire hotel credit platform and guiding all aspects of the credit business. Similarly, Jared Schlosser rises to executive vice president of hotel lending and head of CPACE, while Michael Ritz is promoted to executive vice president of investments, Peachtree Group said in a statement. "These appointments underscore Peachtree's commitment to its core growth initiatives in hotel lending, as well as fostering talent from within our own ranks, with an eye toward further diversifying its allocation strategies as it taps into new investment opportunities," said Greg Friedman, Peachtree's CEO and managing principal. Since joining Peachtree in 2014, Harper has held a series of leadership positions, overseeing the company's credit business with a focus on loan originations and strategic acquisition of credit portfolios, Peachtree said. He has guided the team through over 500 investments totaling more than $6 billion.

PEACHTREE GROUP, THE newly formed affiliate of Peachtree Hotel Group created last week to handle its real estate investments, is launching its first initiative, the 1031 Exchange Delaware Statutory Trust program. The company also selected Tim Witt as president over the new program. A DST is a single-purpose entity qualified for Section 1031 real estate exchanges, according to Peachtree. It allows investors to exchange replacement properties without incurring taxable gain on the sale of previously owned assets. Peachtree's 1031 Exchange DST program will invest in institutional-grade hotels in the U.S. through Peachtree Hospitality Management, another division of Peachtree, is expected to operate any properties acquired as part of the exchange. "As we expand our array of high-quality, diversified investment strategies, we wanted to create 1031 Exchange DSTs to provide tax deferral strategies in the hospitality sector," said Greg Friedman, Peachtree's CEO and managing principal. "We anticipate significant growth and appreciation in the hospitality sector, driving values above pre-pandemic levels. Also, real estate offers an excellent alternative investment channel for those seeking an inflation hedge. We strongly believe hospitality is the most investable asset in the market today, and we anticipate being able to achieve outsized returns."

PEACHTREE GROUP RECENTLY introduced new branding, logo and tagline, "Guided by Intuition, Grounded by Expertise." The branding update aims to project the company's integrated investment strategies and service platforms. This change consolidates the company's varied brand portfolio, renaming Stonehill as Peachtree Group Credit and Peachtree Hospitality Management as Peachtree Group Hospitality Management, the company said in a statement. "The new branding has given us a competitive edge in attracting top-tier talent, ensuring a consistent influx of the best minds and skills to navigate an ever-changing business landscape," said Greg Friedman, CEO and managing principal of Peachtree Group. "Moreover, our strategic branding approach, aimed at consolidating our diverse range of businesses, is poised to unleash even greater untapped potential within our investment platform. This platform, already proven in its value in the hospitality sector, has played a pivotal role in our expansion and diversification into other real estate sectors and ventures."

PEACHTREE GROUP IS the 2023 Developer of the Year in the Focused Service category by Hilton Americas Development Awards. The yearly awards recognize the achievements of owners, development partners, and hotel teams across different categories in the Americas, Peachtree said in a statement. "We are immensely honored to have been named developer of the year by Hilton, a distinction that underscores our desire to build outstanding hotels," said Mitul Patel, Peachtree Group's principal. "This recognition highlights our unwavering commitment to creating exceptional hotels and further strengthens our partnership with Hilton. This award is a testament to our strategic approach to hotel development, which combines identifying great locations, assembling a top-tier team and maintaining a steadfast focus on quality." Peachtree Group won the Multi-Brand Developer of the Year award from Hilton in 2022, the statement added.

PEACHTREE HOTEL GROUP added seven hotels to its portfolio this week for $135 million. Three of the hotels also are part of Peachtree's third investment partnerships with San Mateo, California-based Verakin Capital led by partners Rupesh and Bimal Patel and Hiten Suraj. The new acquisitions include 829 rooms and are in five different states, according to Peachtree and its management division Peachtree Hospitality Management, which will operate all seven hotels. The new hotels are: The dual-brand Hilton Garden Inn Phoenix Tempe, University Research Park, 120 rooms, and Home2 Suites by Hilton Phoenix Tempe, University Research Park, 108 rooms, in Tempe, Arizona, which were built in 2017. Aloft Hillsboro-Beaverton in Hillsboro, Oregon, 137 rooms, built in 2017. Hilton Garden Inn Casper, 121 rooms in Casper, Wyoming, built in 2008. Home2 Suites by Hilton Eugene Downtown University Area, in Eugene, Oregon, 120 rooms, built in 2016. Home2 Suites by Hilton Pittsburgh/McCandless in Pittsburgh, Pennsylvania, 119 rooms, built in 2013. Hilton Garden Inn West Lafayette Wabash Landing in West Lafayette, Indiana, 104 rooms, built in 2003.

PEACHTREE HOTEL GROUP recently acquired two upscale hotels in Florida. They are the 207-key AC Hotel Miami Aventura and the 233-key Aloft Miami Aventura, in Aventura, Florida, outside Miami. With these recent acquisitions, Atlanta-based Peachtree, led by partners Bimal Patel, Hiten Suraj and Rupesh Patel, has acquired approximately $2 billion in hotel assets this year. The company expects to continue making opportunistic hotel acquisitions amid the current hospitality recovery cycle. "Our growth strategy since Peachtree's inception is to capitalize on cycle-specific opportunities," said Greg Friedman, Peachtree's CEO. "Today, we are seeing opportunities to acquire hotels at compelling levels, which hasn't been available over the last 15 months. With strengthening economic tailwinds boosting hotel fundamentals and compelling cap rates compared to other asset classes, the lodging sector is among the best real estate classes for investing. Also, with the ongoing inflationary environment, hotels are an excellent hedge against inflation due to daily adjustments in average daily rates."

PEACHTREE HOSPITALITY MANAGEMENT entered into a long-term contract with Savannah, Georgia-based HOS Management to operate nine hotels. The hotels are primarily in the Southeast and are Marriott, Hilton and IHG branded. PHM will manage hotel operations in compliance with hotel brand standards, scalable operating efficiencies, digital and market initiatives and other cost saving across the portfolio, according to Peachtree. PHM is part of Atlanta-based Peachtree Group, led by Jatin Desai and Mitul Patel as managing principals. "We have a wealth of experience managing hotels and providing best-in-class operations for our valued partners like HOS Management, who have entrusted us with their hotel operations," said Patrick Short, PHM president. "With 25 percent of our portfolio third-party managed, we are committed to protecting the assets value and driving bottom lines results for our partners while providing an outstanding experience for our hotel guests."

PEACHTREE GROUP'S CREDIT division has closed $556 million in loan originations, accounting for half of the $1.1 billion deployed by the company this year. The remaining $526 million was allocated for the acquisition of five hotels and the initiation of three new hotel development projects. The company also launched five hotels that were under construction as of September, Peachtree Group said in a statement. "Commercial real estate owners who have benefited from an extended period of readily available, low-cost capital over the past 15 years are now confronting a new reality," said Greg Friedman, CEO of Peachtree Group. "Commercial real estate participants are faced with the pressures of higher capital costs and tighter liquidity in sourcing capital for acquisition, recapitalizations and development strategies."

PEACHTREE GROUP, A commercial real estate investment firm with a $6.4 billion portfolio, has secured approximately $660 million in credit investments since Dec. 1, with an additional $350 million expected to close within the next 30 to 45 days. These investments focus on hotels, multifamily, industrial, and student housing, Peachtree said in a statement. "We are witnessing heightened activity in response to the anticipation of sustained elevated interest rates and continued reductions in bank exposure," said Greg Friedman, Peachtree Group's managing principal/CEO. "The pressing need to refinance maturing debt, estimated at $2.8 trillion in U.S. commercial real estate debt by the end of 2028, is a growing concern. Commercial real estate stakeholders are grappling with the challenges of increased capital costs and constrained liquidity, particularly in securing capital for acquisitions, recapitalizations and development initiatives." Peachtree recently closed one of its largest individual credit transactions to date, securing a $102.9 million, three-year loan to recapitalize a 350-room Marriott dual-brand AC Hotel Sunnyvale Moffett Park and TETRA Hotel, Autograph Collection in Sunnyvale, California, the statement added.

PEACHTREE GROUP SECURED a $73 million construction loan and C-PACE financing to fund the development of a 263-key dual-brand Home2 Suites and Tru by Hilton Hotel in San Diego, California, on behalf of the locally based Baxter Hotel Group. Baxter is set to commence construction on its 16-story, dual-branded hotel this month, with a projected 22-month construction timeline, Peachtree said in a statement. Peachtree facilitated a $50.4-million floating-rate construction loan with a three-year term and secured $22.6 million in fixed-rate C-PACE financing, amortized over 25 years. Collectively, these funds covered 64 percent of the total development cost, the statement said. "We were able to execute an innovative capital stack with the addition of C-PACE in an otherwise challenging financing market, providing ample capital for the construction to begin while saving the sponsor 200 basis points in interest rate spread," said Jared Schlosser, Peachtree's senior vice president, head of hotel origination and C-PACE.

ATLANTA-BASED PEACHTREE Hotel Group recently acquired the Canopy by Hilton Atlanta Midtown hotel in Atlanta. The company's affiliate Peachtree Hospitality Management will operate the property. The 176-room, 15-story Canopy is a lifestyle hotel that opened in 2018 in Midtown Atlanta, according to Peachtree. The area has the largest concentration of arts and cultural attractions and businesses in the Southeast. "Midtown Atlanta is one of the hottest markets in the country right now, and we are excited to be able to make this investment in our backyard," said Brian Waldman, Peachtree's chief investment officer. "The Canopy Atlanta Midtown fits our investment criteria of investing in premium-branded hotels in growing submarkets with strong demand drivers." Nearby are the Atlanta Arts MARTA station, Museum of Design Atlanta, Savannah College of Art and Design and the Breman Jewish Heritage Museum. Other attractions include Pershing Point Park, Ansley Park and Piedmont Park, along with companies such as NCR, Norfolk Southern, Microsoft, Anthem and Google.

Jamey Cua is the new vice president of business development for Peachtree Hotel Group's hotel operations and management division. Cua will oversee expansion of the Atlanta-based company's third-party management partnerships. Peachtree Hotel Group is led by Managing Principals Mitul Patel and Jatin Desai and CEO Greg Friedman. Prior to joining Peachtree, Cua was senior vice president for third-party managed development at Sage Hospitality. Before that he served as vice president of development for Marriott, International, Inc., and senior director of development for Starwood Hotels & Resorts. He has a master's degree in business administration from Franklin University in Columbus, Ohio, and a bachelor's degree in pre-med and sports medicine from Marietta College in Marietta, Ohio.

NATALIE ROBINSON IS now vice president of people and culture for Peachtree Group. Also, the Atlanta-based company, led by Jatin Desai and Mitul Patel as managing principals, also says it's on the way to a record year for new hotel construction. Good with people Previously, Robinson was the human resource director of title company OS National, according to Peachtree Group. She began her career developing accounting and billing policies and procedures, as well as human resources systems for two Atlanta law firms. She holds a bachelor's degree in sociology and criminal justice from the University of Georgia. "It's an exciting time at Peachtree as our organization expands and evolves," said Vivian Clarke, Peachtree's senior vice president of people and culture. "Natalie's strong leadership skills will advance our culture, drive our growth and talent strategy, and strengthen our reputation as an employer of choice. We are proud of Peachtree's high team member engagement, and the company culture built and recognize the opportunity to improve our people processes and discipline as we further scale the business." Peachtree made several changes to its structure and leadership in September.

Peachtree Group recently acquired the 180-room Hilton Garden Inn Denver Tech Center in Denver, marking its second hotel in Denver after the Element Denver Park Meadows. The company's hospitality management team will oversee the seven-story hotel located in the city's employment hub, Peachtree said in a statement. However, the financial terms of the transactions were not disclosed. "We are excited to acquire this premium-branded hotel in a growing submarket with a variety of diverse and stable demand generators," said Michael Bernath, Peachtree's senior vice president for acquisitions. "The Denver economy is well diversified, with the city gaining recognition as a burgeoning tech hub. We believe the expansion of the R-Line, increased connectivity of the area and the completion of the transformative Bellview Station development will continue to make the Denver Tech Center an attractive destination for consumers and corporations alike." Peachtree aims to further invest in the property, which was previously renovated in 2014, the statement said. The hotel is near the under-development Bellview Station, a transit-oriented mixed-use development spanning more than 50 acres. There are companies including Comcast, Oracle, Microsoft, Zoom, Charles Schwab, Fidelity Investments, Newmont Mining, and Western Union in the vicinity.

Sameer Nair is the new senior vice president of equity asset management at Peachtree Group. In this role, he will manage and implement asset oversight for Peachtree's real estate portfolio and preferred equity investments. Previously, Nair held the position of senior vice president of acquisitions and development at Hospitality Ventures Management Group, focusing on sourcing equity, debt, and third-party management opportunities, Peachtree said in a statement. Nair is an experienced asset manager with development and transactional expertise, Peachtree said. "Over the past decade, Sameer has been instrumental in the growth of some of the most respected companies in the hospitality industry," said Brian Waldman, Peachtree Group's CIO. "He has led multiple acquisition, development and investment efforts throughout the country, which gives him a deeper perspective of the industry and market."

Joe Palmer is now vice president of risk management for Atlanta-based Peachtree Hospitality Management. Also, Jatin Desai, managing principal and CFO for Peachtree Hotel Group and immediate past chair of the Atlanta Hospitality Alliance welcomed the new president of that organization, Kim Bardoul. Peachtree Hospitality Management is an affiliate of Peachtree Hotel Group. Previously, Palmer, who joined PHM in 2019, provided corporate support for a portfolio of 77 full-service and select-service properties. He also held positions with Hilton Clearwater Beach Resort, South Seas Island Resort and the Inns of Sanibel and Streamsong Resort.

PEACHTREE HOTEL GROUP continues to restructure itself, now with two changes to its leadership. Brian Waldman, previously chief investment officer for the company is now filling the same role for the company's newly formed subsidiary Peachtree Group. Also, Jeremy Stoler joins the company as executive vice president of debt capital markets. Waldman will manage Peachtree's multi-billion-dollar investment portfolio and direct investment strategies across its operating, lending and real estate divisions, according to the company. Stoler will support Peachtree's operating companies and growth into other real estate sectors. "With Brian and Jeremy, we are fortunate to have extremely talented, respected leaders who are highly experienced and energized to drive our growth," said Greg Friedman, Peachtree's CEO and managing principal. "These announcements also come at a pivotal time for Peachtree as we further position ourselves to expand into other real estate sectors and businesses."