TOK Friends

Select your reply I’m more liberal, so I’ll chat with Conservative Uncle Bot. I’m more conservative, so I’ll chat with Liberal Uncle Bot.

Hey, it’s the Angry Uncle Bot. I have LOTS of opinions. But what kind of Uncle Bot do you want to chat with?

To help you cook up a holiday impeachment conversation your whole family and country will appreciate, here’s the Angry Uncle Bot for practice.

As Americans gather for our annual Thanksgiving feast, many are sharpening their rhetorical knives while others are preparing to bury their heads in the mashed potatoes.

Find out exactly what news sources your relatives read and watch and how they access those sources. Do they click on Facebook links, read just the headlines, use apps, visit sites, or watch TV? Inquire with the intent to really understand their habits.

If your opposite-side relative flat-out refuses to read any sources outside their own low-reliability, highly biased ones and dismisses sources you find credible out-of-hand, that might be a sign that discussing politics with that relative is not an effective use of your time or energy. In such an instance, I’d just encourage compassion toward them.

Share authentically about something that affects you personally. When discussing politics, sharing authentically about something you have experienced is usually much more effective than sharing something abstract about a policy or politician.

Avoid starting out with “you’re wrong.” The result of starting out that way is rarely that the other person ends up saying “oh, yes, you are totally right and I AM wrong!” Even if it’s true, it’s usually not effective.

Creating more peace, rather than more polarization

If you really plan to get deep into political discussions, I recommend reading up on news sources from the side opposite your views. Really read them closely and deeply. This will familiarize you with the arguments that convince your opposite-side relative and reduce your shock when you hear them repeat those arguments. It will allow you to react with more peace and less anger, and will allow you to prepare your arguments better. Remember, the arguments that convince you (that you read in your news sources) are not the same ones that convince them. Address the arguments that convince them.

Find out exactly what news sources your relatives read and watch and how they access those sources. Do they click on Facebook links, read just the headlines, use apps, visit sites, or watch TV? Inquire with the intent to really understand their habits.

If your opposite-side relative flat-out refuses to read any sources outside their own low-reliability, highly biased ones and dismisses sources you find credible out-of-hand, that might be a sign that discussing politics with that relative is not an effective use of your time or energy. In such an instance, I’d just encourage compassion toward them.

Share authentically about something that affects you personally. When discussing politics, sharing authentically about something you have experienced is usually much more effective than sharing something abstract about a policy or politician.

Rather, our conversations are mediated through institutions like journals and newspapers and social-media platforms. They rely on a dense network of norms and rules, like truthfulness and fact-checking. They depend on the expertise of professionals, like peer reviewers and editors. The entire system rests on a foundation of values: a shared understanding that there are right and wrong ways to make knowledge.

Those values and rules and institutions do for knowledge what the U.S. Constitution does for politics: They create a governing structure, forcing social contestation onto peaceful and productive pathways.

I call them, collectively, the Constitution of Knowledge. If we want to defend that system from its many persistent attackers, we need to understand it—and its very special notion of reality.

What reality really is

The question “What is reality?” may seem either too metaphysical to answer meaningfully or too obvious to need answering

The whole problem is that humans have no direct access to an objective world independent of our minds and senses, and subjective certainty is no guarantee of truth. Faced with those problems and others, philosophers and practitioners think of reality as a set of propositions (or claims, or statements) that have been validated in some way, and that have thereby been shown to be at least conditionally true—true, that is, unless debunked

Some propositions reflect reality as we perceive it in everyday life (“The sky is blue”). Others, like the equations on a quantum physicist’s blackboard, are incomprehensible to intuition. Many fall somewhere in between.

a phrase I used a few sentences ago, “validated in some way,” hides a cheat. In epistemology, the whole question is, validated in what way? If we care about knowledge, freedom, and peace, then we need to stake a strong claim: Anyone can believe anything, but liberal science—open-ended, depersonalized checking by an error-seeking social network—is the only legitimate validator of knowledge, at least in the reality-based community.

That is a very bold, very broad, very tough claim, and it goes down very badly with lots of people and communities who feel ignored or oppressed by the Constitution of Knowledge: creationists, Christian Scientists, homeopaths, astrologists, flat-earthers, anti-vaxxers, birthers, 9/11 truthers, postmodern professors, political partisans, QAnon followers, and adherents of any number of other belief systems and religions.

But, like the U.S. Constitution’s claim to exclusivity in governing (“unconstitutional” means “illegal,” period), the Constitution of Knowledge’s claim to exclusivity is its sine qua non.

Rules for reality

The specific proposition does not matter. What does matter is that the only way to validate it is to submit it to the reality-based community. Otherwise, you could win dominance for your proposition by, say, brute force, threatening and jailing and torturing and killing those who see things differently—a standard method down through history

Say you believe something (X) to be true, and you believe that its acceptance as true by others is important or at least warranted

Or you and your like-minded friends could go off and talk only to each other, in which case you would have founded a cult—which is lawful but socially divisive and epistemically worthless.

Or you could engage in a social-media campaign to shame and intimidate those who disagree with you—a very common method these days, but one that stifles debate and throttles knowledge (and harms a lot of people).

What the reality-based community does is something else again. Its distinctive qualities derive from two core rules: 

what counts is the way the rule directs us to behave: You must assume your own and everyone else’s fallibility and you must hunt for your own and others’ errors, even if you are confident you are right. Otherwise, you are not reality-based.

The fallibilist rule: No one gets the final say. You may claim that a statement is established as knowledge only if it can be debunked, in principle, and only insofar as it withstands attempts to debunk it.

The empirical rule: No one has personal authority. You may claim that a statement has been established as knowledge only insofar as the method used to check it gives the same result regardless of the identity of the checker, and regardless of the source of the statement

Who you are does not count; the rules apply to everybody and persons are interchangeable. If your method is valid only for you or your affinity group or people who believe as you do, then you are not reality-based.

Whatever you do to check a proposition must be something that anyone can do, at least in principle, and get the same result. Also, no one proposing a hypothesis gets a free pass simply because of who she is or what group she belongs to.

Both rules have very profound social implications. “No final say” insists that to be knowledge, a statement must be checked; and it also says that knowledge is always provisional, standing only as long as it withstands checking.

“No personal authority” adds a crucial second step by defining what properly counts as checking. The point, as the great American philosopher Charles Sanders Peirce emphasized more than a century ago, is not that I look or you look but that we look; and then we compare, contest, and justify our views. Critically, then, the empirical rule is a social principle that forces us into the same conversation—a requirement that all of us, however different our viewpoints, agree to discuss what is in principle only one reality.

By extension, the empirical rule also dictates what does not count as checking: claims to authority by dint of a personally or tribally privileged perspective.

In principle, persons and groups are interchangeable. If I claim access to divine revelation, or if I claim the support of miracles that only believers can witness, or if I claim that my class or race or historically dominant status or historically oppressed status allows me to know and say things that others cannot, then I am breaking the empirical rule by exempting my views from contestability by others.

Though seemingly simple, the two rules define a style of social learning that prohibits a lot of the rhetorical moves we see every day.

Claiming that a conversation is too dangerous or blasphemous or oppressive or traumatizing to tolerate will almost always break the fallibilist rule.

Claims which begin “as a Jew,” or “as a queer,” or for that matter “as minister of information” or “as Pope” or “as head of the Supreme Soviet,” can be valid if they provide useful information about context or credentials; but if they claim to settle an argument by appealing to personal or tribal authority, rather than earned authority, they violate the empirical rule. 

“No personal authority” says nothing against trying to understand where people are coming from. If we are debating same-sex marriage, I may mention my experience as a gay person, and my experience may (I hope) be relevant.

But statements about personal standing and interest inform the conversation; they do not control it, dominate it, or end it. The rule acknowledges, and to an extent accepts, that people’s social positions and histories matter; but it asks its adherents not to burrow into their social identities, and not to play them as rhetorical trump cards, but to bring them to the larger project of knowledge-building and thereby transcend them.

the fallibilist and empirical rules are the common basis of science, journalism, law, and all the other branches of today’s reality-based community. For that reason, both rules also attract hostility, defiance, interference, and open warfare from those who would rather manipulate truth than advance it.

Even as a liberal who has attended abortion rights demonstrations and written about standing up to racism, I sometimes feel afraid to fully speak my mind.

In the classroom, backlash for unpopular opinions is so commonplace that many students have stopped voicing them, sometimes fearing lower grades if they don’t censor themselves.

According to a 2021 survey administered by College Pulse of over 37,000 students at 159 colleges, 80 percent of students self-censor at least some of the time.

Forty-eight percent of undergraduate students described themselves as “somewhat uncomfortable” or “very uncomfortable” with expressing their views on a controversial topic in the classroom.

When a class discussion goes poorly for me, I can tell.

The room felt tense. I saw people shift in their seats. Someone got angry, and then everyone seemed to get angry. After the professor tried to move the discussion along, I still felt uneasy. I became a little less likely to speak up again and a little less trusting of my own thoughts.

This anxiety affects not just conservatives. I spoke with Abby Sacks, a progressive fourth-year student. She said she experienced a “pile-on” during a class discussion about sexism in media

Throughout that semester, I saw similar reactions in response to other students’ ideas. I heard fewer classmates speak up. Eventually, our discussions became monotonous echo chambers. Absent rich debate and rigor, we became mired in socially safe ideas.

when criticism transforms into a public shaming, it stifles learning.

Professors have noticed a shift in their classrooms

“First, students are afraid of being called out on social media by their peers,”

“Second, the dominant messages students hear from faculty, administrators and staff are progressive ones. So they feel an implicit pressure to conform to those messages in classroom and campus conversations and debates.”

I met Stephen Wiecek at our debate club. He’s an outgoing, formidable first-year debater who often stays after meetings to help clean up. He’s also conservative.

He told me that he has often “straight-up lied” about his beliefs to avoid conflict. Sometimes it’s at a party, sometimes it’s at an a cappella rehearsal, and sometimes it’s in the classroom. When politics comes up, “I just kind of go into survival mode,” he said. “I tense up a lot more, because I’ve got to think very carefully about how I word things. It’s very anxiety inducing.”

I went to college to learn from my professors and peers. I welcomed an environment that champions intellectual diversity and rigorous disagreement

“It was just a succession of people, one after each other, each vehemently disagreeing with me,” she told me.

Ms. Sacks felt overwhelmed. “Everyone adding on to each other kind of energized the room, like everyone wanted to be part of the group with the correct opinion,” she said. The experience, she said, “made me not want to go to class again.” While Ms. Sacks did continue to attend the class, she participated less frequently. She told me that she felt as if she had become invisible.

Other campuses also struggle with this. “Viewpoint diversity is no longer considered a sacred, core value in higher education,”

Dr. Abrams said the environment on today’s campuses differs from his undergraduate experience. He recalled late-night debates with fellow students that sometimes left him feeling “hurt” but led to “the ecstasy of having my mind opened up to new ideas.”

He worries that self-censorship threatens this environment and argues that college administrations in particular “enforce and create a culture of obedience and fear that has chilled speech.”

Universities must do more than make public statements supporting free expression. We need a campus culture that prioritizes ideological diversity and strong policies that protect expression in the classroom.

Universities should refuse to cancel controversial speakers or cave to unreasonable student demands. They should encourage professors to reward intellectual diversity and nonconformism in classroom discussions. And most urgently, they should discard restrictive speech codes and bias response teams that pathologize ideological conflict.

We cannot experience the full benefits of a university education without having our ideas challenged, yet challenged in ways that allow us to grow.

The Lancet and the University College London Institute for Global Health Commission called climate change the biggest threat to global health—and mental health in particular—of the 21st century (The Lancet, Vol. 373, No. 9676, 2009).

Humans have evolved to adjust to some environmental stressors, researchers have found, through allostasis, the system by which the body responds to stress.

The greater the stressors and the longer we are exposed to them, the more likely our response systems are to fail—and those stress responses may remain elevated for the rest of our lives (Crews, D. E., et al., Annals of Human Biology , Vol. 46, No. 1, 2019)

In 2017, for example, APA and ecoAmerica defined “eco-anxiety” as “a chronic fear of environmental doom” (APA and ecoAmerica, 2017).

It’s not just those directly affected by a disaster who suffer. Often, simply knowing that others are in the path of disaster can trigger anxiety or depression, says Amy Lykins, PhD, an American clinical psychologist and researcher working in Australia and in South Pacific islands such as Fiji

It is normal for people to be worried about environmental issues—it isn’t a disorder to be stressed by stressors. “We certainly don’t want to pathologize someone’s reasonable distress about climate and environmental threats,” Doherty says. “But we also don’t want to minimize issues that are causing significant impairment to a person’s life.”

According to the February 2020 APA poll, 4 in 10 people have not changed their behavior in light of climate change, but 7 in 10 say they wish they could do more, while 5 in 10 say they don’t know where to begin

Other research bears this out: Even when people are concerned about climate change and the environment, they may feel paralyzed or useless when it comes to taking action (Landry, N., et al., Journal of Environmental Psychology , Vol. 55, 2018).

The risk was that the internet had become an echo chamber of stories produced by special interest groups and rogue states, he said.

The danger is that these huge platforms end up in an arms race with each other. They’re like elephants fighting and then everybody else is like mice that get stamped on without them even realising the consequences of their actions.”

there are huge consequences to this technology. And it’s not just the danger of ripping our industry apart, but also ripping other industries apart, all the creative industries. How many jobs are going to be lost? What’s the damage to the economy going to be if these rapacious organisations can continue to operate without any legal ramifications?

Rothermere revealed that DMGT had experimented with using AI to help journalists to publish stories faster, but that it then took longer “to check the accuracy of what it comes up” than it would have done to write the article.

Life brings an accumulation of unremitting stress, especially for those subjected to inequity — and not just from immediate and chronic threats. Even the anticipation of those menaces causes persistent damage.

The body produces too much cortisol and other stress hormones, straining to bring itself back to normal. Eventually, the body’s machinery malfunctions.

The constant strain — the chronic sources of stress — resets what is “normal,” and the body begins to change.

t is the repeated triggering of this process year after year — the persistence of striving to overcome barriers — that leads to poor health.

Blood pressure remains high. Inflammation turns chronic. In the arteries, plaque forms, causing the linings of blood vessels to thicken and stiffen. That forces the heart to work harder. It doesn’t stop there. Other organs begin to fail.

, that people’s varied life experiences affect their health by wearing down their bodies. And second, she said: “People are not just passive victims of these horrible exposures. They withstand them. They struggle against them. These are people who weather storms.”

It isn’t just living in an unequal society that makes people sick. It’s the day-in, day-out effort of trying to be equal that wears bodies down.

Weathering doesn’t start in middle age.

It begins in the womb. Cortisol released into a pregnant person’s bloodstream crosses the placenta, which helps explain why a disproportionate number of babies born to parents who live in impoverished communities or who experience the constant scorn of discrimination are preterm and too small.

The argument weathering is trying to make is these are things we can change, but we have to understand them in their complexity,” Geronimus said. “This has to be a societal project, not the new app on your phone that will remind you to take deep breaths when you’re feeling stress.”

Over the past four years, more than 1,600 cybercrime cases on TikTok have been reported to authorities, said Kuber Kadayat, a Nepal police spokesman. He said most of the complaints were related to sharing nude photos or financial extortion.

Last week, the government said it would require social-media companies running platforms used in Nepal to set up liaison offices in the country.

India banned TikTok—citing threats to national security—along with dozens of other Chinese apps in 2020 after a clash between Indian and Chinese troops on the countries’ disputed border.

Nepal isn’t the first to cite concerns about the content shared on the app. Pakistan has banned the app multiple times after authorities received complaints of indecent content, later lifting the bans after receiving promises from TikTok to better control the content. In August, Senegal blocked access to the app citing hateful and subversive content being shared on it.

Dealing with interruptions at work

If you’re frequently cut off during meetings, find a work buddy who can jump in and refocus the conversation, Swann said. (“I’d love to hear what Sandra was saying.”)

Dr. Venetis recommended saying “just a second, and I’ll yield the floor.” Doing that acknowledges the other person while being an advocate for yourself, she said.

You can also address interruptions before they start, Swann said. “Set the stage by saying: ‘I have something to share. I’ll only take about five minutes,’” and let people know they will have time to chime in when you’re done

Handling interruptions in your relationship

Explore the root cause of the problem, Dr. Solomon said. Ask each other questions like: How would you describe our conversation patterns? How did people have discussions in your family growing up? How do you feel when you’re interrupted?

Constant interruptions can cause real rifts in understanding, connection and trust, Dr. Solomon said. If interrupting is a pattern in your relationship, she recommends starting a “curious conversation” with your partner when you’re not in the heat of the moment.

Subtle body language can work at home, too, she said. If one partner is “coming in hot,” she suggests leaning forward and putting a hand on the partner’s forearm, or lifting a “hang on” finger.

What to do if you’re the interrupter

Are you hogging the mic? Watch your listener for cues, Dr. Solomon said. Does the person look impatient or disengaged

If you read a transcript of the conversation, she said, are the two of you speaking for roughly the same amount of time?

That’s what you should aim for, Dr. Solomon said. “We tend to want our conversations to feel like a tennis game, with a lot of back and forth,” she said.

“When you show people deepfakes and generative AI, a lot of times they come out of the experiment saying, ‘I just don’t trust anything anymore,’” says David Rand, a professor at MIT Sloan who studies the creation, spread and impact of misinformation.

This problem, which has grown more acute in the age of generative AI, is known as the “liar’s dividend,

The combination of easily-generated fake content and the suspicion that anything might be fake allows people to choose what they want to believe, adds DiResta, leading to what she calls “bespoke realities.”

Examples of misleading content created by generative AI are not hard to come by, especially on social media

The signs that an image is AI-generated are easy to miss for a user simply scrolling past, who has an instant to decide whether to like or boost a post on social media. And as generative AI continues to improve, it’s likely that such signs will be harder to spot in the future.

“What our work suggests is that most regular people do not want to share false things—the problem is they are not paying attention,”

People’s attention is already limited, and the way social media works—encouraging us to gorge on content, while quickly deciding whether or not to share it—leaves us precious little capacity to determine whether or not something is true

are now using its existence as a pretext to dismiss accurate information

in the course of a lawsuit over the death of a man using Tesla’s “full self-driving” system, Elon Musk’s lawyers responded to video evidence of Musk making claims about this software by suggesting that the proliferation of “deepfakes” of Musk was grounds to dismiss such evidence. They advanced that argument even though the clip of Musk was verifiably real

If the crisis of authenticity were limited to social media, we might be able to take solace in communication with those closest to us. But even those interactions are now potentially rife with AI-generated fakes.

what sounds like a call from a grandchild requesting bail money may be scammers who have scraped recordings of the grandchild’s voice from social media to dupe a grandparent into sending money.

companies like Alphabet, the parent company of Google, are trying to spin the altering of personal images as a good thing. 

With its latest Pixel phone, the company unveiled a suite of new and upgraded tools that can automatically replace a person’s face in one image with their face from another, or quickly remove someone from a photo entirely.

Joseph Stalin, who was fond of erasing people he didn’t like from official photos, would have loved this technology.

In Google’s defense, it is adding a record of whether an image was altered to data attached to it. But such metadata is only accessible in the original photo and some copies, and is easy enough to strip out.

The rapid adoption of many different AI tools means that we are now forced to question everything that we are exposed to in any medium, from our immediate communities to the geopolitical, said Hany Farid, a professor at the University of California, Berkeley who

To put our current moment in historical context, he notes that the PC revolution made it easy to store and replicate information, the internet made it easy to publish it, the mobile revolution made it easier than ever to access and spread, and the rise of AI has made creating misinformation a cinch. And each revolution arrived faster than the one before it.

Not everyone agrees that arming the public with easy access to AI will exacerbate our current difficulties with misinformation. The primary argument of such experts is that there is already vastly more misinformation on the internet than a person can consume, so throwing more into the mix won’t make things worse.

it’s not exactly reassuring, especially given that trust in institutions is already at one of the lowest points in the past 70 years, according to the nonpartisan Pew Research Center, and polarization—a measure of how much we distrust one another—is at a high point.

“What happens when we have eroded trust in media, government, and experts?” says Farid. “If you don’t trust me and I don’t trust you, how do we respond to pandemics, or climate change, or have fair and open elections? This is how authoritarianism arises—when you erode trust in institutions.”

agents will open up many more learning opportunities.

Already, AI can help you pick out a new TV and recommend movies, books, shows, and podcasts. Likewise, a company I’ve invested in, recently launched Pix, which lets you ask questions (“Which Robert Redford movies would I like and where can I watch them?”) and then makes recommendations based on what you’ve liked in the past

Productivity

copilots can do a lot—such as turn a written document into a slide deck, answer questions about a spreadsheet using natural language, and summarize email threads while representing each person’s point of view.

before the sophisticated agents I’m describing become a reality, we need to confront a number of questions about the technology and how we’ll use it.

Helping patients and healthcare workers will be especially beneficial for people in poor countries, where many never get to see a doctor at all.

To create a new app or service, you won’t need to know how to write code or do graphic design. You’ll just tell your agent what you want. It will be able to write the code, design the look and feel of the app, create a logo, and publish the app to an online store

Agents will do even more. Having one will be like having a person dedicated to helping you with various tasks and doing them independently if you want. If you have an idea for a business, an agent will help you write up a business plan, create a presentation for it, and even generate images of what your product might look like

For decades, I’ve been excited about all the ways that software would make teachers’ jobs easier and help students learn. It won’t replace teachers, but it will supplement their work—personalizing the work for students and liberating teachers from paperwork and other tasks so they can spend more time on the most important parts of the job.

Mental health care is another example of a service that agents will make available to virtually everyone. Today, weekly therapy sessions seem like a luxury. But there is a lot of unmet need, and many people who could benefit from therapy don’t have access to it.

I don’t think any single company will dominate the agents business--there will be many different AI engines available.

The real shift will come when agents can help patients do basic triage, get advice about how to deal with health problems, and decide whether they need to seek treatment.

They’ll replace word processors, spreadsheets, and other productivity apps.

Education

For example, few families can pay for a tutor who works one-on-one with a student to supplement their classroom work. If agents can capture what makes a tutor effective, they’ll unlock this supplemental instruction for everyone who wants it. If a tutoring agent knows that a kid likes Minecraft and Taylor Swift, it will use Minecraft to teach them about calculating the volume and area of shapes, and Taylor’s lyrics to teach them about storytelling and rhyme schemes. The experience will be far richer—with graphics and sound, for example—and more personalized than today’s text-based tutors.

your agent will be able to help you in the same way that personal assistants support executives today. If your friend just had surgery, your agent will offer to send flowers and be able to order them for you. If you tell it you’d like to catch up with your old college roommate, it will work with their agent to find a time to get together, and just before you arrive, it will remind you that their oldest child just started college at the local university.

To see the dramatic change that agents will bring, let’s compare them to the AI tools available today. Most of these are bots. They’re limited to one app and generally only step in when you write a particular word or ask for help. Because they don’t remember how you use them from one time to the next, they don’t get better or learn any of your preferences.

The current state of the art is Khanmigo, a text-based bot created by Khan Academy. It can tutor students in math, science, and the humanities—for example, it can explain the quadratic formula and create math problems to practice on. It can also help teachers do things like write lesson plans.

Businesses that are separate today—search advertising, social networking with advertising, shopping, productivity software—will become one business.

other issues won’t be decided by companies and governments. For example, agents could affect how we interact with friends and family. Today, you can show someone that you care about them by remembering details about their life—say, their birthday. But when they know your agent likely reminded you about it and took care of sending flowers, will it be as meaningful for them?

In the computing industry, we talk about platforms—the technologies that apps and services are built on. Android, iOS, and Windows are all platforms. Agents will be the next platform.

A shock wave in the tech industry

Agents won’t simply make recommendations; they’ll help you act on them. If you want to buy a camera, you’ll have your agent read all the reviews for you, summarize them, make a recommendation, and place an order for it once you’ve made a decision.

Agents will affect how we use software as well as how it’s written. They’ll replace search sites because they’ll be better at finding information and summarizing it for you

they’ll be dramatically better. You’ll be able to have nuanced conversations with them. They will be much more personalized, and they won’t be limited to relatively simple tasks like writing a letter.

Companies will be able to make agents available for their employees to consult directly and be part of every meeting so they can answer questions.

AI agents that are well trained in mental health will make therapy much more affordable and easier to get. Wysa and Youper are two of the early chatbots here. But agents will go much deeper. If you choose to share enough information with a mental health agent, it will understand your life history and your relationships. It’ll be available when you need it, and it will never get impatient. It could even, with your permission, monitor your physical responses to therapy through your smart watch—like if your heart starts to race when you’re talking about a problem with your boss—and suggest when you should see a human therapist.

If the number of companies that have started working on AI just this year is any indication, there will be an exceptional amount of competition, which will make agents very inexpensive.

Agents are smarter. They’re proactive—capable of making suggestions before you ask for them. They accomplish tasks across applications. They improve over time because they remember your activities and recognize intent and patterns in your behavior. Based on this information, they offer to provide what they think you need, although you will always make the final decisions.

Agents are not only going to change how everyone interacts with computers. They’re also going to upend the software industry, bringing about the biggest revolution in computing since we went from typing commands to tapping on icons.

The most exciting impact of AI agents is the way they will democratize services that today are too expensive for most people

The ramifications for the software business and for society will be profound.

In the next five years, this will change completely. You won’t have to use different apps for different tasks. You’ll simply tell your device, in everyday language, what you want to do. And depending on how much information you choose to share with it, the software will be able to respond personally because it will have a rich understanding of your life. In the near future, anyone who’s online will be able to have a personal assistant powered by artificial intelligence that’s far beyond today’s technology.

You’ll also be able to get news and entertainment that’s been tailored to your interests. CurioAI, which creates a custom podcast on any subject you ask about, is a glimpse of what’s coming.

An agent will be able to help you with all your activities if you want it to. With permission to follow your online interactions and real-world locations, it will develop a powerful understanding of the people, places, and activities you engage in. It will get your personal and work relationships, hobbies, preferences, and schedule. You’ll choose how and when it steps in to help with something or ask you to make a decision.

even the best sites have an incomplete understanding of your work, personal life, interests, and relationships and a limited ability to use this information to do things for you. That’s the kind of thing that is only possible today with another human being, like a close friend or personal assistant.

In the distant future, agents may even force humans to face profound questions about purpose. Imagine that agents become so good that everyone can have a high quality of life without working nearly as much. In a future like that, what would people do with their time? Would anyone still want to get an education when an agent has all the answers? Can you have a safe and thriving society when most people have a lot of free time on their hands?

They’ll have an especially big influence in four areas: health care, education, productivity, and entertainment and shopping.

Nothing about it makes sense, or fits within existing patterns. We are in the middle of a genuine authoritarian attempt, which means that our baseline reality has shifted. None of us has been in a place like this pre-2016.

As a result, the smell tests we used to in the Before Times have become unreliable, because what was once unthinkable is now routine.

The answer is the 1 percent, obviously (or those willing to incur credit card debt). Luca Solca, an analyst for Bernstein, estimates that the top 5 percent of luxury clients now account for more than 40 percent of sales for most luxury goods brands

As wealth inequality increases globally, luxury brands are doubling down on an ever smaller slice of their clientele

VF There’s a sort of warring imperative here between people who see it as a badge of honor not to buy full price and those who belong to the very tiny club that can. Economics are involved, but as much as anything, it’s also psychology.

VF Which brings me back to Phoebe Philo’s current scarcity model: We don’t even know how much of any piece they produced (the company wouldn’t say) but the message is the market will bear the prices, since the products are sold out. We think because it is more expensive, it has more value.

GT This is the stuff for which Daniel Kahneman won the Nobel. Subjects shown two identical cashmere sweaters, one at a far higher price, inevitably chose the more costly of the two. His point was that we don’t think. We act irrationally.

EP Speaking of dollars, a quarter of a trillion them have been wiped off the value of Europe’s seven biggest luxury businesses since April, and sales are generally down across most fashion groups. That is the aspirational middle class stepping away from the credit card machine.

Pandu Nayak, a vice president for search who leads the company’s search-quality teams, told me that snippets are designed to be helpful to the user, to surface relevant and high-caliber results. He argued that they are “usually an invitation to learn more” about a subject

“It’s a strange world where these massive companies think they’re just going to slap this generative slop at the top of search results and expect that they’re going to maintain quality of the experience,” Nicholas Diakopoulos, a professor of communication studies and computer science at Northwestern University, told me. “I’ve caught myself starting to read the generative results, and then I stop myself halfway through. I’m like, Wait, Nick. You can’t trust this.”

Nayak said the team focuses on the bigger underlying problem, and whether its algorithm can be trained to address it.

If Nayak is right, and people do still follow links even when presented with a snippet, anyone who wants to gain clicks or money through search has an incentive to capitalize on that—perhaps even by flooding the zone with AI-written content.

Nayak told me that Google plans to fight AI-generated spam as aggressively as it fights regular spam, and claimed that the company keeps about 99 percent of spam out of search results.

The result is a world that feels more confused, not less, as a result of new technology.

The Kenya result still pops up on Google, despite viral posts about it. This is a strategic choice, not an error. If a snippet violates Google policy (for example, if it includes hate speech) the company manually intervenes and suppresses it, Nayak said. However, if the snippet is untrue but doesn’t violate any policy or cause harm, the company will not intervene.

experts I spoke with had several ideas for how tech companies might mitigate the potential harms of relying on AI in search

For starters, tech companies could become more transparent about generative AI. Diakopoulos suggested that they could publish information about the quality of facts provided when people ask questions about important topics

They can use a coding technique known as “retrieval-augmented generation,” or RAG, which instructs the bot to cross-check its answer with what is published elsewhere, essentially helping it self-fact-check. (A spokesperson for Google said the company uses similar techniques to improve its output.) They could open up their tools to researchers to stress-test it. Or they could add more human oversight to their outputs, maybe investing in fact-checking efforts.

Fact-checking, however, is a fraught proposition. In January, Google’s parent company, Alphabet, laid off roughly 6 percent of its workers, and last month, the company cut at least 40 jobs in its Google News division. This is the team that, in the past, has worked with professional fact-checking organizations to add fact-checks into search results

Alex Heath, at The Verge, reported that top leaders were among those laid off, and Google declined to give me more information. It certainly suggests that Google is not investing more in its fact-checking partnerships as it builds its generative-AI tool.

Nayak acknowledged how daunting a task human-based fact-checking is for a platform of Google’s extraordinary scale. Fifteen percent of daily searches are ones the search engine hasn’t seen before, Nayak told me. “With this kind of scale and this kind of novelty, there’s no sense in which we can manually curate results.”

Creating an infinite, largely automated, and still accurate encyclopedia seems impossible. And yet that seems to be the strategic direction Google is taking.

A representative for Google told me that this was an example of a “false premise” search, a type that is known to trip up the algorithm. If she were trying to date me, she argued, she wouldn’t just stop at the AI-generated response given by the search engine, but would click the link to fact-check it.

Content moderation comes to every content platform eventually, and platforms are starting to realize this faster than ever.

Nothing symbolizes this shift as neatly as Facebook’s decision in October (and Twitter’s shortly after) to start banning Holocaust denial. Almost exactly a year earlier, Zuckerberg had proudly tied himself to the First Amendment in a widely publicized “stand for free expression” at Georgetown University.

The evolution continues. Facebook announced earlier this month that it will join platforms such as YouTube and TikTok in removing, not merely labeling or down-ranking, false claims about COVID-19 vaccines.

the pandemic also showed that complete neutrality is impossible. Even though it’s not clear that removing content outright is the best way to correct misperceptions, Facebook and other platforms plainly want to signal that, at least in the current crisis, they don’t want to be seen as feeding people information that might kill them.

When internet platforms announce new policies, assessing whether they can and will enforce them consistently has always been difficult. In essence, the companies are grading their own work. But too often what can be gleaned from the outside suggests that they’re failing.

It tweaked its algorithm to boost authoritative sources in the news feed and turned off recommendations to join groups based around political or social issues. Facebook is reversing some of these steps now, but it cannot make people forget this toolbox exists in the future

As platforms grow more comfortable with their power, they are recognizing that they have options beyond taking posts down or leaving them up. In addition to warning labels, Facebook implemented other “break glass” measures to stem misinformation as the election approached.

Platforms don’t deserve praise for belatedly noticing dumpster fires that they helped create and affixing unobtrusive labels to them

Warning labels for misinformation might make some commentators feel a little better, but whether labels actually do much to contain the spread of false information is still unknown.

News reporting suggests that insiders at Facebook knew they could and should do more about misinformation, but higher-ups vetoed their ideas. YouTube barely acted to stem the flood of misinformation about election results on its platform.

Even before the pandemic, YouTube had begun adjusting its recommendation algorithm to reduce the spread of borderline and harmful content, and is introducing pop-up nudges to encourage user

And if 2020 finally made clear to platforms the need for greater content moderation, it also exposed the inevitable limits of content moderation.

Down-ranking, labeling, or deleting content on an internet platform does not address the social or political circumstances that caused it to be posted in the first place

even the most powerful platform will never be able to fully compensate for the failures of other governing institutions or be able to stop the leader of the free world from constructing an alternative reality when a whole media ecosystem is ready and willing to enable him. As Renée DiResta wrote in The Atlantic last month, “reducing the supply of misinformation doesn’t eliminate the demand.”

Even so, this year’s events showed that nothing is innate, inevitable, or immutable about platforms as they currently exist. The possibilities for what they might become—and what role they will play in society—are limited more by imagination than any fixed technological constraint, and the companies appear more willing to experiment than ever.