How to Beat Populists When the Facts Don't Matter - The Atlantic - 1 views
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The messages, constantly repeated on a wide array of radio stations and television channels, were designed to reinforce tribal loyalties and convince Law and Justice voters that they are “real” Poles, not impostors or traitors like their political opponents.
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Some voters live in a so-called populist bubble, where they hear nationalist and xenophobic messages, learn to distrust fact-based media and evidence-based science, and become receptive to conspiracy theories and suspicious of democratic institutions. Others read and hear completely different media, respect different authorities, and search for a different sort of news.
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This is a question about how to get people to listen at all. Just shouting about “facts” will get you nowhere with those who no longer trust the sources that produce them.
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At first, Longwell also thought that an appeal to facts could move reluctant Trump voters to change their mind. But when she played them videos that clearly showed Trump lying, they shrugged it off. In part, this was because they did not hold him to the same standards as other politicians. Instead, she thinks, they saw him as a businessman and a celebrity, someone exempt from normal morality. “They say, ‘Yes, he lies. But he’s honest, he’s authentic, he’s real,’” Longwell said.