Europe shows the way to protect privacy from Facebook-like violations - MarketWatch - 0 views
www.marketwatch.com/...ook-like-violations-2018-04-12
privacy europe facebook social media technology
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Chris Hughes, a co-founder of Facebook, recently noted that the public scrutiny of Facebook is “very much overdue,” declaring that “it’s shocking to me that they didn’t have to answer more of these questions earlier on.”
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Stefano Quintarelli, one of Europe’s top IT experts and a leading advocate for online privacy (and, until recently, a member of the Italian Parliament), has been a persistent and prophetic critic of Facebook’s abuse of its market position and misuse of online personal data
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He has long championed a powerful idea: that each of us should retain control of our online profile, which should be readily transferable across portals. If we decide we don’t like Facebook, we should be able to shift to a competitor without losing the links to contacts who remain on Facebook.
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Quintarelli says that the European Union’s General Data Protection Regulation, which takes effect on May 25, following six years of preparation and debate, “can serve as guidance in some aspects.
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Under the GDPR, he notes, “non-compliant organizations can face heavy fines, up to 4% of their revenues.
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Had the GDPR already been in place, Facebook, in order to avoid such fines, would have had to notify the authorities of the data leak as soon as the company became aware of it, well in advance of the last U.S. election.”
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the GDPR should help, because it “introduces the concept of profile portability, whereby a user can move her profile from one service provider to another, like we do when porting our telephone profile — the mobile phone number — from one operator to another.”
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Just as important is “interconnection: the operator to which we port our profile should be interconnected to the source operator so that we don’t lose contact with our online friends. This is possible today thanks to technologies like IPFS and Solid, developed by the web inventor Tim Berners-Lee.”
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Spiekermann, a global authority on the trafficking of our online identities for purposes of targeted advertising, political propaganda, public and private surveillance, or other nefarious purposes, emphasizes the need to crack down on “personal data markets.”
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“personal data markets have thrived on the idea that personal data might be the ‘new oil’ of the digital economy as well as — so it seems — of politics.”
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“more than a thousand companies are now involved in a digital information value chain that harvests data from any online activity and delivers targeted content to online or mobile users within roughly 36 seconds of their entry into the digital realm.”