In 'Misbehaving,' an Economics Professor Isn't Afraid to Attack His Own - NYTimes.com - 0 views
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economists have increasingly become the go-to experts on every manner of business and public policy issue facing society
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The economics profession that Mr. Thaler entered in the early 1970s was deeply invested in proving that it was more than a mere social science
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To achieve the same mathematical precision of hard sciences, economists made a radically simplifying assumption that people are “optimizers” whose behavior is as predictable as the speed of physical body falling through space.
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