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When the study drew attention and controversy, there was a moment when they both could have said: "We didn't look carefully enough at this the first time. Now we can see that it doesn't meet our standards." Instead they allowed Facebook and the PR people to take the lead in responding to the controversy.

What should this reality signal to Facebook users? Is it time to pull-back? You have (almost) no rights. You have (almost) no control. You have no idea what they're doing to you or with you. You don't even know who's getting the stuff you are posting, and you're not allowed to know. Trade secret!

Are there any particular warnings here for journalists and editors in terms of their exposure on Facebook? Yeah. Facebook has all the power. You have almost none. Just keep that in mind in all your dealings with it, as an individual with family and friends, as a journalist with a story to file, and as a news organization that is "on" Facebook.

I am not in a commercial situation where I have to maximize my traffic, so I can opt out. Right now my choice is to keep my account, but use it cynically. 

does this level of experimentation indicate the prospect of a further undermining of audience-driven news priorities and traditional news values? The right way to think about it is a loss of power—for news producers and their priorities. As I said, Facebook thinks it knows better than I do what "my" 180,000 subscribers should get from me.

Facebook has "where else are they going to go?" logic now. And they have good reason for this confidence. (It's called network effects.) But "where else are they going to go?" is a long way from trust and loyalty. It is less a durable business model than a statement of power. 

I distinguished between the "thin" legitimacy that Facebook operates under and the "thick" legitimacy that the university requires to be the institution it was always supposed to be. (Both are distinct from il-legitimacy.) News organizations should learn to make this distinction more often. Normal PR exists to muddle it. Which is why you don't hand a research crisis over to university PR people.

some commentators have questioned the practice of A/B headline testing in the aftermath of this scandal—is there a clear connection? The connection to me is that both are forms of behaviourism. Behaviourism is a view of human beings in which, as Hannah Arendt said, they are reduced to the level of a conditioned and "behaving" animal—an animal that responds to these stimuli but not those. This is why a popular shorthand for Facebook's study was that users were being treated as lab rats.

Journalism is supposed to be about informing people so they can understand the world and take action when necessary. Action and behaviour are not the same thing at all. One is a conscious choice, the other a human tendency. There's a tension, then, between commercial behaviourism, which may be deeply functional in some ways for the news industry, and informing people as citizens capable of understanding their world well enough to improve it, which is the deepest purpose of journalism. A/B testing merely highlights this tension.

Mr. Trachtenberg understood the centrality of the university as a physical place. New structures were a visceral sign of progress. They told visitors, donors and civic leaders that the institution was, like beams and scaffolding rising from the earth, ascending. He added new programs, recruited more students, and followed the dictate of constant expansion.

the American research university had evolved into a complicated and somewhat peculiar organization. It was built to be all things to all people: to teach undergraduates, produce knowledge, socialize young men and women, train workers for jobs, anchor local economies, even put on weekend sports events. And excellence was defined by similarity to old, elite institutions. Universities were judged by the quality of their scholars, the size of their endowments, the beauty of their buildings and the test scores of their incoming students.

John Silber embarked on a huge building campaign while bringing luminaries like Saul Bellow and Elie Wiesel on board to teach and lend their prestige to the B.U. name, creating a bigger, more famous and much more costly institution. He had helped write a game plan for the aspiring college president.

GWU is, for all intents and purposes, a for-profit organization. Best example: study abroad. Their top program, a partnering with Sciences Po, costs each student (30 of them, on a program with 'prestige' status?) a full semester's tuition. It costs GW, according to Sciences Po website, €1000. A neat $20,000 profit per student (who is in digging her/himself deeper and deeper in debt.) Moreover, the school takes a $500 admin fee for the study abroad application! With no guarantee that all credits transfer. Students often lose a partial semester, GW profits again. Nor does GW offer help with an antiquated, one-shot/no transfers, tricky registration process. It's tough luck in gay Paris.Just one of many examples. Dorms with extreme mold, off-campus housing impossible for freshmen and sophomores. Required meal plan: Chick-o-Filet etc. Classes with over 300 students (required).This is not Harvard, but costs same.Emotional problems? Counselors too few. Suicides continue and are not appropriately addressed. Caring environment? Extension so and so, please hold.It's an impressive campus, I'm an alum. If you apply, make sure the DC experience is worth the price: good are internships, a few colleges like Elliot School, post-grad.GWU uses undergrad $$ directly for building projects, like the medical center to which students have NO access. (Student health facility is underfunded, outsourced.)Outstanding professors still make a difference. But is that enough?

Mr. Trachtenberg, however, understood something crucial about the modern university. It had come to inhabit a market for luxury goods. People don’t buy Gucci bags merely for their beauty and functionality. They buy them because other people will know they can afford the price of purchase. The great virtue of a luxury good, from the manufacturer’s standpoint, isn’t just that people will pay extra money for the feeling associated with a name brand. It’s that the high price is, in and of itself, a crucial part of what people are buying.

Mr. Trachtenberg convinced people that George Washington was worth a lot more money by charging a lot more money. Unlike most college presidents, he was surprisingly candid about his strategy. College is like vodka, he liked to explain.

The Absolut Rolex plan worked. The number of applicants surged from some 6,000 to 20,000, the average SAT score of students rose by nearly 200 points, and the endowment jumped from $200 million to almost $1 billion.

The university became a magnet for the children of new money who didn’t quite have the SATs or family connections required for admission to Stanford or Yale. It also aggressively recruited international students, rich families from Asia and the Middle East who believed, as nearly everyone did, that American universities were the best in the world.

U.S. News & World Report now ranks the university at No. 54 nationwide, just outside the “first tier.”

The watch and vodka analogies are correct. Personally, I used car analogies when discussing college choices with my kids. We were in the fortunate position of being able to comfortably send our kids to any college in the country and have them leave debt free. Notwithstanding, I told them that they would be going to a state school unless they were able to get into one of about 40 schools that I felt, in whatever arbitrary manner I decided, that was worth the extra cost. They both ended up going to state schools.College is by and large a commodity and you get out of it what you put into it. Both of my kids worked hard in college and were involved in school life. They both left the schools better people and the schools better schools for them being there. They are both now successful adults.I believe too many people look for the prestige of a named school and that is not what college should be primarily about.

In 2013, only 14 percent of the university’s 10,000 undergraduates received a grant — a figure on a par with elite schools but far below the national average. The average undergraduate borrower leaves with about $30,800 in debt.

When I talk to the best high school students in my state I always stress the benefits of the honors college experience at an affordable public university. For students who won't qualify for a public honors college. the regular pubic university experience is far preferable to the huge debt of places like GW.

Carey would do well to look beyond high ticket private universities (which after all are still private enterprises) and what he describes as the Olympian heights of higher education (which for some reason seems also to embitter him) and look at the system overall . The withdrawal of public support was never a policy choice; it was a political choice, "packaged and branded" as some tax cutting palaver all wrapped up in the argument that a free-market should decide how much college should cost and how many seats we need. In such an environment, trustees at private universities are no more solely responsible for turning their degrees into commodities than the administrations of state universities are for raising the number of out-of-state students in order to offset the loss of support from their legislatures. No doubt, we will hear more about market based solutions and technology from Mr. Carey

I went to GW back in the 60s. It was affordable and it got me away from home in New York. While I was there, Newsweek famously published a article about the DC Universities - GW, Georgetown, American and Catholic - dubbing them the Pony league, the schools for the children of wealthy middle class New Yorkers who couldn't get into the Ivy League. Nobody really complained. But that wasn't me. I went because I wanted to be where the action was in the 60s, and as we used to say - "GW was literally a stone's throw from the White House. And we could prove it." Back then, the two biggest alumni names were Jackie Kennedy, who's taken some classes there, and J. Edgar Hoover. Now, according to the glossy magazine they send me each month, it's the actress Kerry Washington. There's some sort of progress there, but I'm a GW alum and not properly trained to understand it.

This explains a lot of the modern, emerging mentality. It encompasses the culture of enforced grade inflation, cheating and anti-intellectualism in much of higher education. It is consistent with our culture of misleading statistics and information, cronyism and fake quality, the "best and the brightest" being only schemers and glad handers. The wisdom and creativity engendered by an honest, rigorous academic education are replaced by the disingenuous quick fix, the winner-take-all mentality that neglects the common good.

I attended nearby Georgetown University and graduated in 1985. Relative to state schools and elite schools, it was expensive then. I took out loans. I had Pell grants. I had work-study and GSL. I paid my debt of $15,000 off in ten years. Would I have done it differently? Yes: I would have continued on to graduate school and not worried about paying off those big loans right after college. My career work out and I am grateful for the education I received and paid for. But I would not recommend to my nieces and nephews debts north of $100,000 for a BA in liberal arts. Go community. Then go state. Then punch your ticket to Harvard, Yale or Stanford — if you are good enough.

American universities appear to have more and more drifted away from educating individuals and citizens to becoming high priced trade schools and purveyors of occupational licenses. Lost in the process is the concept of expanding a student's ability to appreciate broadly and deeply, as well as the belief that a republican democracy needs an educated citizenry, not a trained citizenry, to function well.Both the Heisman Trophy winner and the producer of a successful tech I.P.O. likely have much in common, a college education whose rewards are limited to the financial. I don't know if I find this more sad on the individual level or more worrisome for the future of America.

This is now a consumer world for everything, including institutions once thought to float above the Shakespearean briars of the work-a-day world such as higher education, law and medicine. Students get this. Parents get this. Everything is negotiable: financial aid, a spot in the nicest dorm, tix to the big game. But through all this, there are faculty - lots of 'em - who work away from the fluff to link the ambitions of the students with the reality and rigor of the 21st century. The job of the student is to get beyond the visible hype of the surroundings and find those faculty members. They will make sure your investment is worth it

My experience in managing or working with GW alumni in their 20's or 30's has not been good. Virtually all have been mentally lazy and/or had a stunning sense of entitlement. Basically they've been all talk and no results. That's been quite a contrast to the graduates from VA/MD state universities.

More and more, I notice what my debt-financed contributions to the revenue streams of my vendors earn them, not me. My banks earned enough to pay ridiculous bonuses to employees for reckless risk-taking. My satellite tv operator earned enough to overpay ESPN for sports programming that I never watch--and that, in turn, overpays these idiotic pro athletes and college sports administrators. My health insurer earned enough to defeat one-payor insurance; to enable the opaque, inefficient billing practices of hospitals and other providers; and to feed the behemoth pharmaceutical industry. My church earned enough to buy the silence of sex abuse victims and oppose progressive political candidates. And my govt earned enough to continue ag subsidies, inefficient defense spending, and obsolete transportation and energy policies.

as the parent of GWU freshman I am grateful for every opportunity afforded her. She has a generous merit scholarship, is in the honors program with some small classes, and has access to internships that can be done while at school. GWU also gave her AP credits to advance her to sophomore status. Had she attended the state flagship school (where she was accepted into that exclusive honors program) she would have a great education but little else. It's not possible to do foreign affairs related internship far from D.C. or Manhattan. She went to a very competitive high school where for the one or two ivy league schools in which she was interested, she didn't have the same level of connections or wealth as many of her peers. Whether because of the Common Application or other factors, getting into a good school with financial help is difficult for a middle class student like my daughter who had a 4.0 GPA and 2300 on the SAT. She also worked after school.The bottom line - GWU offered more money than perceived "higher tier" universities, and brought tuition to almost that of our state school system. And by the way, I think she is also getting a very good education.

This article reinforces something I have learned during my daughter's college application process. Most students choose a school based on emotion (reputation) and not value. This luxury good analogy holds up.

The entire education problem can be solved by MOOCs lots and lots of them plus a few closely monitored tests and personal interviews with people. Of course many many people make MONEY off of our entirely inefficient way of "educating" -- are we even really doing that -- getting a degree does NOT mean one is actually educated

As a first-generation college graduate I entered GW ambitious but left saddled with debt, and crestfallen at the hard-hitting realization that my four undergraduate years were an aberration from what life is actually like post-college: not as simple as getting an [unpaid] internship with a fancy titled institution, as most Colonials do. I knew how to get in to college, but what do you do after the recess of life ends?I learned more about networking, resume plumping (designated responses to constituents...errr....replied to emails), and elevator pitches than actual theory, economic principles, strong writing skills, critical thinking, analysis, and philosophy. While relatively easy to get a job after graduating (for many with a GW degree this is sadly not the case) sustaining one and excelling in it is much harder. It's never enough just to be able to open a new door, you also need to be prepared to navigate your way through that next opportunity.

this is a very telling article. Aimless and directionless high school graduates are matched only by aimless and directionless institutes of higher learning. Each child and each parent should start with a goal - before handing over their hard earned tuition dollars, and/or leaving a trail of broken debt in the aftermath of a substandard, unfocused education.

it is no longer the most expensive university in America. It is the 46th.Others have been implementing the Absolut Rolex Plan. John Sexton turned New York University into a global higher-education player by selling the dream of downtown living to students raised on “Sex and the City.” Northeastern followed Boston University up the ladder. Under Steven B. Sample, the University of Southern California became a U.S. News top-25 university. Washington University in St. Louis did the same.

I currently attend GW, and I have to say, this article completely misrepresents the situation. I have yet to meet a single person who is paying the full $60k tuition - I myself am paying $30k, because the school gave me $30k in grants. As for the quality of education, Foreign Policy rated GW the #8 best school in the world for undergraduate education in international affairs, Princeton Review ranks it as one of the best schools for political science, and U.S. News ranks the law school #20. The author also ignores the role that an expanding research profile plays in growing a university's prestige and educational power.

And in hundreds of regional universities and community colleges, presidents and deans and department chairmen have watched this spectacle of ascension and said to themselves, “That could be me.” Agricultural schools and technical institutes are lobbying state legislatures for tuition increases and Ph.D. programs, fitness centers and arenas for sport. Presidents and boards are drawing up plans to raise tuition, recruit “better” students and add academic programs. They all want to go in one direction — up! — and they are all moving with a single vision of what they want to be.

this is the same playbook used by hospitals the past 30 years or so. It is how Hackensack Hospital became Hackensack Medical Center and McComb Hospital became Southwest Mississippi Regional Medical Center. No wonder the results have been the same in healthcare and higher education; both have priced themselves out of reach for average Americans.

a world where a college is rated not by the quality of its output, but instaed, by the quality of its inputs. A world where there is practically no work to be done by the administration because the college's reputation is made before the first class even begins! This is isanity! But this is the swill that the mammoth college marketing departments nationwide have shoved down America's throat. Colleges are ranked not by the quality of their graduates, but rather, by the test scores of their incoming students!

The Pew Foundation has been doing surveys on what students learn, how much homework they do, how much time they spend with professors etc. All good stuff to know before a student chooses a school. It is called the National Survey of Student Engagement (NSSE - called Nessy). It turns out that the higher ranked schools do NOT allow their information to be released to the public. It is SECRET.Why do you think that is?

The article blames "the standard university organizational model left teaching responsibilities to autonomous academic departments and individual faculty members, each of which taught and tested in its own way." This is the view of someone who has never taught at a university, nor thought much about how education there actually happens. Once undergraduates get beyond the general requirements, their educations _have_ to depend on "autonomous departments" because it's only those departments know what the requirements for given degree can be, and can grant the necessary accreditation of a given student. The idea that some administrator could know what's necessary for degrees in everything from engineering to fiction writing is nonsense, except that's what the people who only know the theory of education (but not its practice) actually seem to think. In the classroom itself, you have tremendously talented people, who nevertheless have their own particular strengths and approaches. Don't you think it's a good idea to let them do what they do best rather than trying to make everyone teach the same way? Don't you think supervision of young teachers by older colleagues, who actually know their field and its pedagogy, rather than some administrator, who knows nothing of the subject, is a good idea?

it makes me very sad to see how expensive some public schools have become. Used to be you could work your way through a public school without loans, but not any more. Like you, I had the advantage of a largely-scholarship paid undergraduate education at a top private college. However, I was also offered a virtually free spot in my state university's (then new) honors college

My daughter attended a good community college for a couple of classes during her senior year of high school and I could immediately see how such places are laboratories for failure. They seem like high schools in atmosphere and appearance. Students rush in by car and rush out again when the class is over.The four year residency college creates a completely different feel. On arrival, you get the sense that you are engaging in something important, something apart and one that will require your full attention. I don't say this is for everyone or that the model is not flawed in some ways (students actually only spend 2 1/2 yrs. on campus to get the four yr. degree). College is supposed to be a 60 hour per week job. Anything less than that and the student is seeking himself or herself

This. Is. STUNNING. I have always wondered, especially as my kids have approached college age, why American colleges have felt justified in raising tuition at a rate that has well exceeded inflation, year after year after year. (Nobody needs a dorm with luxury suites and a lazy river pool at college!) And as it turns out, they did it to become luxury brands. Just that simple. Incredible.I don't even blame this guy at GWU for doing what he did. He wasn't made responsible for all of American higher ed. But I do think we all need to realize what happened, and why. This is front page stuff.

I agree with you, but, unfortunately, given the choice between low tuition, primitive dorms, and no athletic center VS expensive & luxurious, the customers (and their parents) are choosing the latter. As long as this is the case, there is little incentive to provide bare-bones and cheap education.

Wesleyan University in CT is one school that is moving down the rankings. Syracuse University is another. Reed College is a third. Why? Because these schools try hard to stay out of the marketing game. (With its new president, Syracuse has jumped back into the game.) Bryn Mawr College, outside Philadelphia hasn't fared well over the past few decades in the rankings, which is true of practically every women's college. Wellesley is by far the highest ranked women's college, but even there the acceptance rate is significantly higher than one finds at comparable coed liberal arts colleges like Amherst & Williams. University of Chicago is another fascinating case for Mr. Carey to study (I'm sure he does in his forthcoming book, which I look forward to reading). Although it has always enjoyed an illustrious academic reputation, until recently Chicago's undergraduate reputation paled in comparison to peer institutions on the two coasts. A few years ago, Chicago changed its game plan to more closely resemble Harvard and Stanford in undergraduate amenities, and lo and behold, its rankings shot up. It was a very cynical move on the president's part to reassemble the football team, but it was a shrewd move because athletics draw more money than academics ever can (except at engineering schools like Cal Tech & MIT), and more money draws richer students from fancier secondary schools with higher test scores, which lead to higher rankings - and the beat goes on.

College INDUSTRY is out of control. Sorry, NYU, GW, BU are not worth the price. Are state schools any better? We have the University of Michigan, which is really not a state school, but a university that gives a discount to people who live in Michigan. Why? When you have an undergraduate body 40+% out-of-state that pays tuition of over $50K/year, you tell me?Perhaps the solution is two years of community college followed by two at places like U of M or Michigan State - get the same diploma at the end for much less and beat the system.

In one recent yr., the majority of undergrad professors at Harvard, according to Boston.com, where adjuncts. That means low pay, no benefits, no office, temp workers. Harvard.Easily available student loans fueled this arms race of amenities and frills that in which colleges now engage. They moved the cost of education onto the backs of people, kids, who don't understand what they are doing.Students in colleges these days are customers and the customers must be able to get through. If it requires dumbing things down, so be it. On top of tuition, G.W. U. is known by its students as the land of added fees on top of added fees. The joke around campus was that they would soon be installing pay toilets in the student union. No one was laughing.

You could written the same story about my alma mater, American University. The place reeked of ambition and upward mobility decades ago and still does. Whoever's running it now must look at its measly half-billion-dollar endowment and compare it to GWU's $1.5 billion and seethe with envy, while GWU's president sets his sights on an Ivy League-size endowment. And both get back to their real jobs: 24/7 fundraising,Which is what university presidents are all about these days. Money - including million-dollar salaries for themselves (GWU's president made more than Harvard's in 2011) - pride, cachet, power, a mansion, first-class all the way. They should just be honest about it and change their university's motto to Ostende mihi pecuniam! (please excuse my questionable Latin)Whether the students are actually learning anything is up to them, I guess - if they do, it's thanks to the professors, adjuncts and the administrative staff, who do the actual work of educating and keep the school running.

When I was in HS (70s), many of my richer friends went to GW and I was then of the impression that GW was a 'good' school. As I age, I have come to realize that this place is just another façade to the emptiness that has become America. All too often are we faced with a dilemma: damned if we do, damned if we don't. Yep, 'education' has become a trap for all too many of our citizen.

I transferred to GWU from a state school. I am forever grateful that I did. I wanted to get a good rigorous education and go to one of the best International Affairs schools in the world. Even though the state school I went to was dirt-cheap, the education and the faculty was awful. I transferred to GW and was amazed at the professors at that university. An ambassador or a prominent IA scholar taught every class. GW is an expensive school, but that is the free market. If you want a good education you need to be willing to pay for it or join the military. I did the latter and my school was completely free with no debt and I received an amazing education. If young people aren't willing to make some sort of sacrifice to get ahead or just expect everything to be given to then our country is in a sad state.We need to stop blaming universities like GWU that strive to attract better students, better professors, and better infrastructure. They are doing what is expected in America, to better oneself.

"Whether the students are actually learning anything is up to them, I guess." How could it possibly be otherwise??? I am glad that you are willing to give credit to teachers and administrators, but it is not they who "do the actual work of educating." From this fallacy comes its corollary, that we should blame teachers first for "under-performing schools". This long-running show of scapegoating may suit the wallets and vanity of American parents, but it is utterly senseless. When, if ever, American culture stops reeking of arrogance, greed and anti-intellectualism, things may improve, and we may resume the habit of bothering to learn. Until then, nothing doing.

Universities sell knowledge and grade students on how much they have learned. Fundamentally, there is conflict of interest in thsi setup. Moreover, students who are poorly educated, even if they know this, will not criticize their school, because doing so would make it harder for them to have a career. As such, many problems with higher education remain unexposed to the public.

I've lectured and taught in at least five different countries in three continents and the shortest perusal of what goes on abroad would totally undermine most of these speculations. For one thing American universities are unique in their dedication to a broad based liberal arts type education. In France, Italy or Germany, for example, you select a major like mathematics or physics and then in your four years you will not take even one course in another subject. The amount of work that you do that is critically evaluated by an instructor is a tiny fraction of what is done in an American University. While half educated critics based on profoundly incomplete research write criticism like this Universities in Germany Italy, the Netherlands, South Korea and Japan as well as France have appointed committees and made studies to explain why the American system of higher education so drastically outperforms their own system. Elsewhere students do get a rather nice dose of general education but it ends in secondary school and it has the narrowness and formulaic quality that we would just normally associate with that. The character who wrote this article probably never set foot on a "campus" of the University of Paris or Rome

The university is part of a complex economic system and it is responding to the demands of that system. For example, students and parents choose universities that have beautiful campuses and buildings. So universities build beautiful campuses. State support of universities has greatly declined, and this decline in funding is the greatest cause of increased tuition. Therefore universities must compete for dollars and must build to attract students and parents. Also, universities are not ranked based on how they educate students -- that's difficult to measure so it is not measured. Instead universities are ranked on research publications. So while universities certainly put much effort into teaching, research has to have a priority in order for the university to survive. Also universities do not force students and parents to attend high price institutions. Reasonably priced state institutions and community colleges are available to every student. Community colleges have an advantage because they are funded by property taxes. Finally learning requires good teaching, but it also requires students that come to the university funded, prepared, and engaged. This often does not happen. Conclusion- universities have to participate in profile raising actions in order to survive. The day that funding is provided for college, ranking is based on education, and students choose campuses with simple buildings, then things will change at the university.

This is the inevitable result of privatizing higher education. In the not-so-distant past, we paid for great state universities through our taxes, not tuition. Then, the states shifted funding to prisons and the Federal government radically cut research support and the GI bill. Instead, today we expect universities to support themselves through tuition, and to the extent that we offered students support, it is through non-dischargeable loans. To make matters worse, the interest rates on those loans are far above the government's cost of funds -- so in effect the loans are an excise tax on education (most of which is used to support a handful of for-profit institutions that account for the most student defaults). This "consumer sovereignty" privatized model of funding education works no better than privatizing California's electrical system did in the era of Enron, or our privatized funding of medical service, or our increasingly privatized prison system: it drives up costs at the same time that it replace quality with marketing.

There are data in some instances on student learning, but the deeper problem, as I suspect the author already knows, is that there is nothing like a consensus on how to measure that learning, or even on when is the proper end point to emphasize (a lot of what I teach -- I know this from what students have told me -- tends to come into sharp focus years after graduation).

Michael (Baltimore) has hit the nail on the head. Universities are increasingly corporatized institutions in the credentialing business. Knowledge, for those few who care about it (often not those paying for the credentials) is available freely because there's no profit in it. Like many corporate entities, it is increasingly run by increasingly highly paid administrators, not faculty.

GWU has not defined itself in any unique way, it has merely embraced the bland, but very expensive, accoutrements of American private education: luxury dorms, food courts, spa-like gyms, endless extracurricular activities, etc. But the real culprit for this bloat that students have to bear financially is the college ranking system by US News, Princeton Review, etc. An ultimately meaningless exercise in competition that has nevertheless pushed colleges and universities to be more like one another. A sad state of affairs, and an extremely expensive one for students

It is long past time to realize the failure of the Reagonomics-neoliberal private profits over public good program. In education, we need to return to public institutions publicly funded. Just as we need to recognize that Medicare, Social Security, the post office, public utilities, fire departments, interstate highway system, Veterans Administration hospitals and the GI bill are models to be improved and expanded, not destroyed.

George Washington is actually not a Rolex watch, it is a counterfeit Rolex. The real Rolexes of higher education -- places like Hopkins, Georgetown, Duke, the Ivies etc. -- have real endowments and real financial aid. No middle class kid is required to borrow $100,000 to get a degree from those schools, because they offer generous need-based financial aid in the form of grants, not loans. The tuition at the real Rolexes is really a sticker price that only the wealthy pay -- everybody else on a sliding scale. For middle class kids who are fortunate enough to get in, Penn actually ends up costing considerably less than a state university.The fake Rolexes -- BU, NYU, Drexel in Philadelphia -- don't have the sliding scale. They bury middle class students in debt.And really, though it is foolish to borrow $100,000 or $120,000 for an undergraduate degree, I don't find the transaction morally wrong. What is morally wrong is our federal government making that loan non-dischargeable in bankruptcy, so many if these kids will be having their wages garnished for the REST OF THEIR LIVES.There is a very simple solution to this, by the way. Cap the amount of non-dischargeable student loan debt at, say, $50,000

The slant of this article is critical of the growth of research universities. Couldn't disagree more. Modern research universities create are incredibly engines of economic opportunity not only for the students (who pay the bills) but also for the community via the creation of blue and white collar jobs. Large research university employ tens of thousands of locals from custodial and food service workers right up to high level administrators and specialist in finance, computer services, buildings and facilities management, etc. Johns Hopkins University and the University of Maryland system employ more people than any other industry in Maryland -- including the government. Research universities typically have hospitals providing cutting-edge medical care to the community. Local business (from cafes to property rental companies) benefit from a built-in, long-term client base as well as an educated workforce. And of course they are the foundry of new knowledge which is critical for the future growth of our country.Check out the work of famed economist Dr. Julia Lane on modeling the economic value of the research university. In a nutshell, there are few better investments America can make in herself than research universities. We are the envy of the world in that regard -- and with good reason. How many *industries* (let alone jobs) have Stanford University alone catalyzed?

What universities have the monopoly on is the credential. Anyone can learn, from books, from free lectures on the internet, from this newspaper, etc. But only universities can endow you with the cherished degree. For some reason, people are will to pay more for one of these pieces of paper with a certain name on it -- Ivy League, Stanford, even GW -- than another -- Generic State U -- though there is no evidence one is actually worth more in the marketplace of reality than the other. But, by the laws of economics, these places are actually underpriced: after all, something like 20 times more people are trying to buy a Harvard education than are allowed to purchase one. Usually that means you raise your price.

Overalll a good article, except for - "This comes on the heels of Richard Arum and Josipa Roksa’s “Academically Adrift,” a study that found “limited or no learning” among many college students." The measure of learning you report was a general thinking skills exam. That's not a good measure of college gains. Most psychologists and cognitive scientists worth their salt would tell you that improvement in critical thinking skills is going to be limited to specific areas. In other words, learning critical thinking skills in math will make little change in critical thinking about political science or biology. Thus we should not expect huge improvements in general critical thinking skills, but rather improvements in a student's major and other areas of focus, such as a minor. Although who has time for a minor when it is universally acknowledged that the purpose of a university is to please and profit an employer or, if one is lucky, an investor. Finally, improved critical thinking skills are not the end all and be all of a college education even given this profit centered perspective. Learning and mastering the cumulative knowledge of past generations is arguably the most important thing to be gained, and most universities still tend to excel at that even with the increasing mandate to run education like a business and cultivate and cull the college "consumer".

As for community colleges, there was an article in the Times several years ago that said it much better than I could have said it myself: community colleges are places where dreams are put on hold. Without making the full commitment to study, without leaving the home environment, many, if not most, community college students are caught betwixt and between, trying to balance work responsibilities, caring for a young child or baby and attending classes. For males, the classic "end of the road" in community college is to get a car, a job and a girlfriend, one who is not in college, and that is the end of the dream. Some can make it, but most cannot.

as a scientist I disagree with the claim that undergrad tuition subsidizes basic research. Nearly all lab equipment and research personnel (grad students, technicians, anyone with the title "research scientist" or similar) on campus is paid for through federal grants. Professors often spend all their time outside teaching and administration writing grant proposals, as the limited federal grant funds mean ~%85 of proposals must be rejected. What is more, out of each successful grant the university levies a "tax", called "overhead", of 30-40%, nominally to pay for basic operations (utilities, office space, administrators). So in fact one might say research helps fund the university rather than the other way around. Flag

It's certainly overrated as a research and graduate level university. Whether it is good for getting an undergraduate education is unclear, but a big part of the appeal is getting to live in D.C..while attending college instead of living in some small college town in the corn fields.

You can trace the Great Breach to Justice Kennedy’s words in the 2010 Citizens United case, which gave wealthy, secret donors unlimited power to manipulate American elections. The decision legalized large-scale bribery — O.K., influence buying — and ensured that we would never know exactly who was purchasing certain politicians.

Kennedy famously predicted the opposite. He wrote that “independent expenditures, including those made by corporations, do not give rise to corruption or the appearance of corruption.” That’s the money quote — one of the great wish-projections in court history. But Kennedy also envisioned a new day, whereby there would be real-time disclosure of the big financial forces he unleashed across the land.In his make-believe, post-Citizens United world, voters “can see whether elected officials are ‘in the pocket’ of so-called moneyed interests.”

just the opposite has happened. The big money headed for the shadows. As my colleague Nicholas Confessore documented earlier this month, more than half the ads aired by outside groups during this campaign have come from secret donors. Oligarchs hiding behind front groups — Citizens for Fluffy Pillows — are pulling the levers of the 2014 campaign, and overwhelmingly aiding Republicans.

you can’t argue with the corrosive and dispiriting effect, on the rest of us, of campaigns controlled by the rich, the secret, the few.

This year, the Koch brothers and their extensions — just to name one lonely voice in the public realm — have operations in at least 35 states, and will spend somewhere north of $120 million to ensure a Congress that will do their bidding. Spending by outside groups has gone to $1 billion in 2012 from $52 million in 2000.

At the same time that this court has handed over elections to people who already have enormous power, they’ve given approval to efforts to keep the powerless from voting. In Texas, Republicans have passed a selective voter ID bill that could keep upward of 600,000 citizens — students, Native Americans in federally recognized tribes, the elderly — from having a say in this election.

What’s the big deal? Well, you can vote in Texas with a concealed handgun ID, but not one from a four-year college. The new voter suppression measure, allowed to go ahead in an unsigned order by the court last Saturday, “is a purposefully discriminating law,” Justice Ruth Bader Ginsburg wrote in dissent, “one that likely imposes an unconstitutional poll tax and risks denying the right to vote to hun

With the 2010 case, the court handed control of elections over to dark money interests who answer to nobody. And in the Texas case, the court has ensured that it will be more difficult for voters without money or influence to use the one tool they have.

Even a cynic is obliged to admit that our greatest heroes are moral exemplars. The most successful billionaires are not admired in the same way (except when, like Carnegie, Gates, and Buffet, they give back). Our most brilliant scientists and artists don’t enjoy quite the same level of admiration as those figures like Buddha, Socrates, Jesus Christ, Gandhi, Mother Theresa, and Martin Luther King Jr., who represent the finest degree of moral superiority.

But when I look at the long, often vicious fight that is human history, it seems to me that the good guys are winning—and that, perhaps more importantly, we really want them to win.

Maybe there is something wrong with our species; maybe there is something wrong with each of us.

But grave moral problems inhere in us all. The wrongs for which we are generally responsible are not as sensational as Dahmer’s, but they are profound. Establishing this point requires reflection on arguments from the Princeton philosopher Peter Singer and a bit of social psychology.

In the right circumstances, we are capable of doing the right thing

When not rooted in facts, moral confidence dulls our senses. We should try to do our best, but that requires taking our evil seriously.

When we withhold belief because the evidence does not live up to the standards of science, we are skeptical. When we refuse to believe something, even in the face of what most others would take to be compelling evidence, we are engaging in denial. In most cases, we do this because at some level it upsets us to think that the theory is true.

The throes of denial must feel a lot like skepticism. The rest of the world “just doesn’t get it.” We are the ones being rigorous. How can others be so gullible in believing that something is “true” before all of the facts are in? Yet a warning should occur when these stars align and we find ourselves feeling self-righteous about a belief that apparently means more to us than the preservation of good standards of evidence

how to tell a fact from an opinion? By the time we sit down to evaluate the evidence for a scientific theory, it is probably too late. If we take the easy path in our thinking, it eventually becomes a habit. If we lie to others, sooner or later we may believe the lie ourselves. The real battle comes in training ourselves to embrace the right attitudes about belief formation in the first place, and for this we need to do a little philosophy.

a telltale sign of denialism: that these alleged skeptics usually have different standards of evidence for those theories that they want to believe

Surely few would willingly embrace the title of “denialist.” It sounds so much more rigorous and fair-minded to maintain one’s “skepticism.” To hold that the facts are not yet settled. That there is so much more that we do not know. That the science isn’t certain.

The problem here, however, is that this is based not only on a grave misunderstanding of science (which in a sense is never settled), but also of what it means to be a skeptic.

Doubting the overwhelming consensus of scientists on an empirical question, for which one has only the spottiest ideologically-motivated “evidence,” is not skepticism, it is the height of gullibility. It is to claim that it is much more likely that there is a vast conspiracy among thousands of climate scientists than that they have instead all merely arrived at the same conclusion because that is where they were led by the evidence.

Couldn’t the scientists nonetheless be wrong? Yes, of course. The history of science has shown us that any scientific theory (even Newton’s theory of gravity) can be wrong

this does not mean that one is a good skeptic merely for disbelieving the well-corroborated conclusions of science. To reject a cascade of scientific evidence that shows that the global temperature is warming and that humans are almost certainly the cause of it, is not good reasoning, even if some long-shot hypothesis comes along in 50 years to show us why we were wrong.

In scientific reasoning, there is such a thing as warrant. Our beliefs must be justified. This means that we should believe what the evidence tells us, even while science insists that we must also try our best to show how any given theory might be wrong. Science will sometimes miss the mark, but its successful track record suggests that there is no superior competitor in discovering the facts about the empirical world

When we cynically pretend to withhold belief long past the point at which ample evidence should have convinced us that something is true, we have stumbled past skepticism and landed in the realm of willful ignorance. This is not the realm of science, but of ideological crackpots

Bush wanted to remake the world. President Trump, by contrast, just wants to make it up as he goes along

Through all their debates over who is to blame for imperiling truth (whether Trump, postmodernism, social media or Fox News), as well as the consequences (invariably dire) and the solutions (usually vague), a few conclusions materialize, should you choose to believe them.

There is a pattern and logic behind the dishonesty of Trump and his surrogates; however, it’s less multidimensional chess than the simple subordination of reality to political and personal ambition

Trump’s untruth sells best precisely when feelings and instincts overpower facts, when America becomes a safe space for fabrication.

Rand Corp. scholars Jennifer Kavanagh and Michael D. Rich point to the Gilded Age, the Roaring Twenties and the rise of television in the mid-20th century as recent periods of what they call “Truth Decay” — marked by growing disagreement over facts and interpretation of data; a blurring of lines between opinion, fact and personal experience; and diminishing trust in once-respected sources of information.

In eras of truth decay, “competing narratives emerge, tribalism within the U.S. electorate increases, and political paralysis and dysfunction grow,”

Once you add the silos of social media as well as deeply polarized politics and deteriorating civic education, it becomes “nearly impossible to have the types of meaningful policy debates that form the foundation of democracy.”

To interpret our era’s debasement of language, Kakutani reflects perceptively on the World War II-era works of Victor Klemperer, who showed how the Nazis used “words as ‘tiny doses of arsenic’ to poison and subvert the German culture,” and of Stefan Zweig, whose memoir “The World of Yesterday” highlights how ordinary Germans failed to grasp the sudden erosion of their freedoms.

Kakutani calls out lefty academics who for decades preached postmodernism and social constructivism, which argued that truth is not universal but a reflection of relative power, structural forces and personal vantage points.

postmodernists rejected Enlightenment ideals as “vestiges of old patriarchal and imperialist thinking,” Kakutani writes, paving the way for today’s violence against fact in politics and science.

“dumbed-down corollaries” of postmodernist thought have been hijacked by Trump’s defenders, who use them to explain away his lies, inconsistencies and broken promises.

intelligent-design proponents and later climate deniers drew from postmodernism to undermine public perceptions of evolution and climate change. “Even if right-wing politicians and other science deniers were not reading Derrida and Foucault, the germ of the idea made its way to them: science does not have a monopoly on the truth,

McIntyre quotes at length from mea culpas by postmodernist and social constructivist writers agonizing over what their theories have wrought, shocked that conservatives would use them for nefarious purposes

pro-Trump troll and conspiracy theorist Mike Cernovich , who helped popularize the “Pizzagate” lie, has forthrightly cited his unlikely influences. “Look, I read postmodernist theory in college,” Cernovich told the New Yorker in 2016. “If everything is a narrative, then we need alternatives to the dominant narrative. I don’t seem like a guy who reads [Jacques] Lacan, do I?

When truth becomes malleable and contestable regardless of evidence, a mere tussle of manufactured narratives, it becomes less about conveying facts than about picking sides, particularly in politics.

In “On Truth,” Cambridge University philosopher Simon Blackburn writes that truth is attainable, if at all, “only at the vanishing end points of enquiry,” adding that, “instead of ‘facts first’ we may do better if we think of ‘enquiry first,’ with the notion of fact modestly waiting to be invited to the feast afterward.

He is concerned, but not overwhelmingly so, about the survival of truth under Trump. “Outside the fevered world of politics, truth has a secure enough foothold,” Blackburn writes. “Perjury is still a serious crime, and we still hope that our pilots and surgeons know their way about.

Kavanaugh and Rich offer similar consolation: “Facts and data have become more important in most other fields, with political and civil discourse being striking exceptions. Thus, it is hard to argue that the world is truly ‘post-fact.’ ”

McIntyre argues persuasively that our methods of ascertaining truth — not just the facts themselves — are under attack, too, and that this assault is especially dangerous.

Ideologues don’t just disregard facts they disagree with, he explains, but willingly embrace any information, however dubious, that fits their agenda. “This is not the abandonment of facts, but a corruption of the process by which facts are credibly gathered and reliably used to shape one’s beliefs about reality. Indeed, the rejection of this undermines the idea that some things are true irrespective of how we feel about them.”

“It is hardly a depressing new phenomenon that people’s beliefs are capable of being moved by their hopes, grievances and fears,” Blackburn writes. “In order to move people, objective facts must become personal beliefs.” But it can’t work — or shouldn’t work — in reverse.

More than fearing a post-truth world, Blackburn is concerned by a “post-shame environment,” in which politicians easily brush off their open disregard for truth.

it is human nature to rationalize away the dissonance. “Why get upset by his lies, when all politicians lie?” Kakutani asks, distilling the mind-set. “Why get upset by his venality, when the law of the jungle rules?”

So any opposition is deemed a witch hunt, or fake news, rigged or just so unfair. Trump is not killing the truth. But he is vandalizing it, constantly and indiscriminately, diminishing its prestige and appeal, coaxing us to look away from it.

the collateral damage includes the American experiment.

“One of the most important ways to fight back against post-truth is to fight it within ourselves,” he writes, whatever our particular politics may be. “It is easy to identify a truth that someone else does not want to see. But how many of us are prepared to do this with our own beliefs? To doubt something that we want to believe, even though a little piece of us whispers that we do not have all the facts?”

The living, breathing source of the data and images we juggle, meanwhile, is in the bed and left wondering: Where is everyone? What are they doing? Hello! It’s my body, you know

Our $3.4 trillion health care system is responsible for more than a quarter of a million deaths per year because of medical error, the rough equivalent of, say, a jumbo jet’s crashing every day.

I can get cash and account details all over America and beyond. Yet I can’t reliably get a patient record from across town, let alone from a hospital in the same state, even if both places use the same brand of E.H.R

the leading E.H.R.s were never built with any understanding of the rituals of care or the user experience of physicians or nurses. A clinician will make roughly 4,000 keyboard clicks during a busy 10-hour emergency-room shift

In the process, our daily progress notes have become bloated cut-and-paste monsters that are inaccurate and hard to wade through. A half-page, handwritten progress note of the paper era might in a few lines tell you what a physician really thought

so much of the E.H.R., but particularly the physical exam it encodes, is a marvel of fiction, because we humans don’t want to leave a check box empty or leave gaps in a template.

For a study, my colleagues and I at Stanford solicited anecdotes from physicians nationwide about patients for whom an oversight in the exam (a “miss”) had resulted in real consequences, like diagnostic delay, radiation exposure, therapeutic or surgical misadventure, even death. They were the sorts of things that would leave no trace in the E.H.R. because the recorded exam always seems complete — and yet the omission would be glaring and memorable to other physicians involved in the subsequent care. We got more than 200 such anecdotes.

The reason for these errors? Most of them resulted from exams that simply weren’t done as claimed. “Food poisoning” was diagnosed because the strangulated hernia in the groin was overlooked, or patients were sent to the catheterization lab for chest pain because no one saw the shingles rash on the left chest.

I worry that such mistakes come because we’ve gotten trapped in the bunker of machine medicine. It is a preventable kind of failure

How we salivated at the idea of searchable records, of being able to graph fever trends, or white blood counts, or share records at a keystroke with another institution — “interoperability”

The seriously ill patient has entered another kingdom, an alternate universe, a place and a process that is frightening, infantilizing; that patient’s greatest need is both scientific state-of-the-art knowledge and genuine caring from another human being. Caring is expressed in listening, in the time-honored ritual of the skilled bedside exam — reading the body — in touching and looking at where it hurts and ultimately in localizing the disease for patients not on a screen, not on an image, not on a biopsy report, but on their bodies.

What if the computer gave the nurse the big picture of who he was both medically and as a person?

a professor at M.I.T. whose current interest in biomedical engineering is “bedside informatics,” marvels at the fact that in an I.C.U., a blizzard of monitors from disparate manufacturers display EKG, heart rate, respiratory rate, oxygen saturation, blood pressure, temperature and more, and yet none of this is pulled together, summarized and synthesized anywhere for the clinical staff to use

What these monitors do exceedingly well is sound alarms, an average of one alarm every eight minutes, or more than 180 per patient per day. What is our most common response to an alarm? We look for the button to silence the nuisance because, unlike those in a Boeing cockpit, say, our alarms are rarely diagnosing genuine danger.

By some estimates, more than 50 percent of physicians in the United States have at least one symptom of burnout, defined as a syndrome of emotional exhaustion, cynicism and decreased efficacy at work

It is on the increase, up by 9 percent from 2011 to 2014 in one national study. This is clearly not an individual problem but a systemic one, a 4,000-key-clicks-a-day problem.

The E.H.R. is only part of the issue: Other factors include rapid patient turnover, decreased autonomy, merging hospital systems, an aging population, the increasing medical complexity of patients. Even if the E.H.R. is not the sole cause of what ails us, believe me, it has become the symbol of burnou

burnout is one of the largest predictors of physician attrition from the work force. The total cost of recruiting a physician can be nearly $90,000, but the lost revenue per physician who leaves is between $500,000 and $1 million, even more in high-paying specialties.

I hold out hope that artificial intelligence and machine-learning algorithms will transform our experience, particularly if natural-language processing and video technology allow us to capture what is actually said and done in the exam room.

as with any lab test, what A.I. will provide is at best a recommendation that a physician using clinical judgment must decide how to apply.

True clinical judgment is more than addressing the avalanche of blood work, imaging and lab tests; it is about using human skills to understand where the patient is in the trajectory of a life and the disease, what the nature of the patient’s family and social circumstances is and how much they want done.

Much of that is a result of poorly coordinated care, poor communication, patients falling through the cracks, knowledge not being transferred and so on, but some part of it is surely from failing to listen to the story and diminishing skill in reading the body as a text.

As he was nearing death, Avedis Donabedian, a guru of health care metrics, was asked by an interviewer about the commercialization of health care. “The secret of quality,” he replied, “is love.”/•/

The game changers – the square pegs, so to speak – are those who saw traditional standards of beauty and decided specifically to go against them, perhaps just to prove a point. Take Picasso, Munch, Schoenberg, to name just three. They have made a stand against these norms in their art. Otherwise their art is like all other art: its only function is to be experienced, appraised, and understood (or not).

art is not necessarily positive: it can be deliberately hurtful or displeasing: it can make you think about or consider things that you would rather not. But if it evokes an emotion in you, then it is art.

art cannot be simply defined on the basis of concrete tests like ‘fidelity of representation’ or vague abstract concepts like ‘beauty’. So how can we define art in terms applying to both cave-dwellers and modern city sophisticates? To do this we need to ask: What does art do? And the answer is surely that it provokes an emotional, rather than a simply cognitive response. One way of approaching the problem of defining art, then, could be to say: Art consists of shareable ideas that have a shareable emotional impact

. A work of art is that which asks a question which a non-art object such as a wall does not: What am I? What am I communicating? The responses, both of the creator artist and of the recipient audience, vary, but they invariably involve a judgement, a response to the invitation to answer. The answer, too, goes towards deciphering that deeper question – the ‘Who am I?’ which goes towards defining humanity.

But what if we’re overlooking Machiavelli’s less obvious messages, his deeper insights into politics?

Yes, he made sinister excuses for violence and hypocrisy. But his reasons were patriotic, well-meaning, human.

But he also says – in a passage most scholars pass over – that “victories are never secure without some respect, especially for justice”. For every cynical Machiavellian precept, I found two or three others that clashed with it.

If we look again at how he lived his life and how that life shaped his thoughts, it looks as if we’ve got Machiavelli all wrong.

Facebook’s leap into the ranks of the world’s most valuable companies less than 14 years after its founding can be attributed to this simple truth: Humans have shown no limit, so far, in their appetite for more Facebook.

For several years, people have asked whether social media, on an individual level and globally, might be altering society and psychology in negative ways.

Then came 2017. The concerns over social-media-born misinformation and propaganda during last year’s presidential race were one flavor of this worry. Another is what Facebook might be doing to our psychology and social relationships — whether it has addicted us to “short-term, dopamine-driven feedback loops” that “are destroying how society works,” to quote Chamath Palihapitiya, one of several former Facebook executives who have expressed some version of this concern over the last few months.

Though it is quite abstruse, the post, by David Ginsberg and Moira Burke, two company researchers, takes readers through a tour of the nuances on whether Facebook can be bad for you.

The cynical take is that Facebook is conceding the most obvious downsides of its product in order to convince us it really does care.

It showed that using Facebook more deeply and meaningfully, for instance by posting comments and engaging in back-and-forth chats on the service, improved people’s scores on well-being.

You can see the issue here: Facebook is saying that if you feel bad about Facebook, it’s because you’re holding it wrong, to quote Steve Jobs. And the cure for your malaise may be to just use Facebook more.

If you think Facebook is ruining the world, you should be a little glad that even Facebook agrees that we need a better Facebook — and that it is pledging to build one.

“My definition of addiction is a repetitive behavior that some people find difficult to quit,”

Mr. Szymanczyk was speaking in the context of smoking. But a fascinating new book by Michael Moss, an investigative journalist and best-selling author, argues that the tobacco executive’s definition of addiction could apply to our relationship with another group of products that Philip Morris sold and manufactured for decades: highly processed foods.

In his new book, “Hooked,” Mr. Moss explores the science behind addiction and builds a case that food companies have painstakingly engineered processed foods to hijack the reward circuitry in our brains, causing us to overeat and helping to fuel a global epidemic of obesity and chronic disease.

Mr. Moss suggests that processed foods like cheeseburgers, potato chips and ice cream are not only addictive, but that they can be even more addictive than alcohol, tobacco and drugs.

In another cynical move, Mr. Moss writes, food companies beginning in the late 1970s started buying a slew of popular diet companies, allowing them to profit off our attempts to lose the weight we gained from eating their products.

Heinz, the processed food giant, bought Weight Watchers in 1978 for $72 million. Unilever, which sells Klondike bars and Ben & Jerry’s ice cream, paid $2.3 billion for SlimFast in 2000. Nestle, which makes chocolate bars and Hot Pockets, purchased Jenny Craig in 2006 for $600 million. And in 2010 the private equity firm that owns Cinnabon and Carvel ice cream purchased Atkins Nutritionals, the company that sells low-carb bars, shakes and snacks. Most of these diet brands were later sold to other parent companies.

“The food industry blocked us in the courts from filing lawsuits claiming addiction; they started controlling the science in problematic ways, and they took control of the diet industry,”

“I’ve been crawling through the underbelly of the processed food industry for 10 years and I continue to be stunned by the depths of the deviousness of their strategy to not just tap into our basic instincts, but to exploit our attempts to gain control of our habits.”

The book explained how companies formulate junk foods to achieve a “bliss point” that makes them irresistible and market those products using tactics borrowed from the tobacco industry.

In the 1980s, Philip Morris acquired Kraft and General Foods, making it the largest manufacturer of processed foods in the country, with products like Kool-Aid, Cocoa Pebbles, Capri Sun and Oreo cookies.

“I had tried to avoid the word addiction when I was writing ‘Salt Sugar Fat,’” he said. “I thought it was totally ludicrous. How anyone could compare Twinkies to crack cocaine was beyond me.”

Witness

But as he dug into the science that shows how processed foods affect the brain, he was swayed

In “Hooked,” Michael Moss explores how no addictive drug can fire up the reward circuitry in our brains as rapidly as our favorite foods.

The faster it hits our reward circuitry, the stronger its impact.

That is why smoking crack cocaine is more powerful than ingesting cocaine through the nose, and smoking cigarettes produces greater feelings of reward than wearing a nicotine patch

: Smoking reduces the time it takes for drugs to hit the brain.

But no addictive drug can fire up the reward circuitry in our brains as rapidly as our favorite foods, Mr. Moss writes. “The smoke from cigarettes takes 10 seconds to stir the brain, but a touch of sugar on the tongue will do so in a little more than a half second, or six hundred milliseconds, to be precise,

This puts the term “fast food” in a new light. “Measured in milliseconds, and the power to addict, nothing is faster than processed food in rousing the brain,” he added.

Mr. Moss explains that even people in the tobacco industry took note of the powerful lure of processed foods.

One crucial element that influences the addictive nature of a substance and whether or not we consume it compulsively is how quickly it excites the brain.

As litigation against tobacco companies gained ground in the 1990s, one of the industry’s defenses was that cigarettes were no more addictive than Twinkies.

It may have been on to something.

“Smoking was given an 8.5, nearly on par with heroin,” Mr. Moss writes. “But overeating, at 7.3, was not far behind, scoring higher than beer, tranquilizers and sleeping pills.

But processed foods are not tobacco, and many people, including some experts, dismiss the notion that they are addictive. Mr. Moss suggests that this reluctance is in part a result of misconceptions about what addiction entails.

For one, a substance does not have to hook everyone for it to be addictive.

Studies show that most people who drink or use cocaine do not become dependent

Nor does everyone who smokes or uses painkillers become addicted.

Mr. Moss said that people who struggle with processed food can try simple strategies to conquer routine cravings, like going for a walk, calling a friend or snacking on healthy alternatives like a handful of nuts. But for some people, more extreme measures may be necessary.

“It depends where you are on the spectrum,” he said. “I know people who can’t touch a grain of sugar without losing control. They would drive to the supermarket and by the time they got home their car would be littered with empty wrappers. For them, complete abstention is the solution.”

lockdowns in Britain dragged on and no job emerged, the young man grew cynical and self-conscious, his sister Yasmin said.

Mr. Morgan was “exceptionally careful” about her health.

But days before the end of his quarantine last month, Mr. Morgan, 25, took his own life.

“He just sounded so deflated,” his sister said of their last conversation, adding that he said he felt imprisoned and longed to go outside.

“The cost of the pandemic was my brother’s life,” she said. “It’s not just people dying in a hospital — it’s people dying inside.”

Editors’ Picks

More than 2.7 million people have died from the coronavirus — and at least 126,000 in Britain alone

Those numbers are a tangible count of the pandemic’s cos

public health officials in some areas that have seen a surge of adolescent suicides have pushed for schools to reopen, although researchers say it is too early to conclusively link restrictions to suicide rates.

But bereaved families of young people who have died during the pandemic are haunted by questions over whether lockdowns — which not only shut stores and restaurants but required people to stay home for months — played a role.

They are calling for more resources for mental health and suicide prevention.

“Mental health has become a buzzword during the pandemic, and we need to keep it that way,”

While people may have felt a sense of togetherness during the first lockdowns, that feeling began to wear thin for some as it became clear that restrictions were hitting disadvantaged groups, including many young people, harder.

“If you are a young person, you are looking for hope,”

“But the job market is going to be constrained, and opportunities to build your life are going to be slimmer.”

“Imagine a young person in a small room, who takes their course online and has limited social life due to restrictions,”

“They may be tempted to consume more drugs or drink more alcohol, and may have less physical activity, all of which can contribute to symptoms of depression, anxiety and poor sleep.”

“We would ask him if he was depressed, and he would say, ‘Depressed? I don’t know what depressed is, I don’t think I am. I feel bored, but I don’t feel depressed,’”

“With the pandemic, the things that spiced his life, that made it worth going to school, were gone,” he added.

After a series of lockdowns in Britain last year, one suicide hotline for young people, Papyrus, saw its calls increase by 25 percent, in line with an increase of about 20 percent each year.

“Lockdown put Lily in physical and emotional situations she would never have in normal times.”

“It’s OK for a young child to fall over and let their parents know that their knee hurts,” Ms. Arkwright said. “This same attitude needs to be extended to mental health.”

People should be praised for adapting and finding resilience during these difficult times, Mr. Flynn said. “Even the need to reach out to a help-line shows resilience,” he said, adding that considering the circumstances, many people were doing “really well.”

“But the job market is going to be constrained, and opportunities to build your life are going to be slimmer.”

there is a tally that experts say is harder to track: the psychological toll of months of isolation and global suffering, which for some has proved fatal.

Mental health experts say prolonged symptoms of depression and anxiety may prompt risky behaviors that lead to self-harm, accidents, or even death, especially among young people.

the psychological fallout of the pandemic could unfold for months, or even years, public health officials say, with young people among the most affected.

“Mental health has become a buzzword during the pandemic, and we need to keep it that way,”

restrictions were hitting disadvantaged groups, including many young people, harder.

“It’s not just people dying in a hospital — it’s people dying inside.”

“They may be tempted to consume more drugs or drink more alcohol, and may have less physical activity, all of which can contribute to symptoms of depression, anxiety and poor sleep.”

‘Depressed? I don’t know what depressed is, I don’t think I am. I feel bored, but I don’t feel depressed,’”

Mr. Remmers said his son’s death was caused by a combination of carbon monoxide poisoning and drugs.

But the pandemic, he added, “provided a context in which things become possible, and which may have otherwise not happened.”

It is unclear, the organization says, whether this is a sign of more people experiencing more suicidal thoughts or symptoms of mental health issues, or if people now feel more comfortable reaching out for help.

“Lockdown put Lily in physical and emotional situations she would never have in normal times,”

“It’s OK for a young child to fall over and let their parents know that their knee hurts,” Ms. Arkwright said. “This same attitude needs to be extended to mental health.”

“Even the need to reach out to a help-line shows resilience,”

In the early days of his campaign, Mr. Biden’s team envisioned setting up its own digital media empire. It posted videos to his official YouTube channel, conducted virtual forums and even set up a podcast hosted by Mr. Biden, “Here’s the Deal.”

those efforts were marred by technical glitches and lukewarm receptions, and they never came close to rivaling the reach of Mr. Trump’s social media machine.

So the campaign pivoted to a different strategy, which involved expanding Mr. Biden’s reach by working with social media influencers and “validators,

Perhaps the campaign’s most unlikely validator was Fox News. Headlines from the outlet that reflected well on Mr. Biden were relatively rare, but the campaign’s tests showed that they were more persuasive to on-the-fence voters than headlines from other outlets

the “Rebel Alliance,” a jokey nod to Mr. Parscale’s “Death Star,” and it eventually grew to include the proprietors of pages like Occupy Democrats, Call to Activism, The Other 98 Percent and Being Liberal.

2. Tune Out Twitter, and Focus on ‘Facebook Moms’

“The whole Biden campaign ethos was ‘Twitter isn’t real life,’” Mr. Flaherty said. “There are risks of running a campaign that is too hyper-aware of your own ideological corner.”

As it focused on Facebook, the Biden campaign paid extra attention to “Facebook moms” — women who spend a lot of time sharing cute and uplifting content

“Our goal was really to meet people where they were,”

3. Build a Facebook Brain Trust

“When people saw a Fox News headline endorsing Joe Biden, it made them stop scrolling and think.”

Ultimately, he said, the campaign’s entire digital strategy — the Malarkey Factory, the TikTok creators and Facebook moms, the Fortnite signs and small-batch creators — was about trying to reach a kinder, gentler version of the internet that it still believed existed.

“I had the freedom to go for the jugular,” said Rafael Rivero, a co-founder of Occupy Democrats and Ridin’ With Biden, another big pro-Biden Facebook page.

“It was sort of a big, distributed message test,” Mr. Flaherty said of the Rebel Alliance. “If it was popping through Occupy or any of our other partners, we knew there was heat there.”

These left-wing pages gave the campaign a bigger Facebook audience than it could have reached on its own. But they also allowed Mr. Biden to keep most of his messaging positive, while still tapping into the anger and outrage many Democratic voters felt.

4. Promote ‘Small-Batch Creators,’ Not Just Slick Commercials

the Biden campaign found that traditional political ads — professionally produced, slick-looking 30-second spots — were far less effective than impromptu, behind-the-scenes footage and ads that featured regular voters talking directly into their smartphones or webcams about why they were voting for Mr. Biden.

“The things that were realer, more grainy and cheaper to produce were more credible.”

In addition to hiring traditional Democratic ad firms, the campaign also teamed up with what it called “small-batch creators” — lesser-known producers and digital creators, some of whom had little experience making political ads

5. Fight Misinformation, but Pick Your Battles

The campaign formed an in-house effort to combat these rumors, known as the “Malarkey Factory.” But it picked its battles carefully, using data from voter testing to guide its responses.

“The Hunter Biden conversation was many times larger than the Hillary Clinton email conversation, but it really didn’t stick, because people think Joe Biden’s a good guy,”

the campaign’s focus on empathy had informed how it treated misinformation: not as a cynical Trump ploy that was swallowed by credulous dupes, but as something that required listening to voters to understand their concerns and worries before fighting back

On the messaging app Signal, the page owners formed a group text that became a kind of rapid-response brain trust for the campaign.

“We made a decision early that we were going to be authentically Joe Biden online, even when people were saying that was a trap.”

We have seen the rise of massively multiplayer adventures such as World of Warcraft, where global arching narratives are woven into the largely player-directed quests, and we have seen plenty of interesting live story experiments, such as the mostly single-player adventure Dark Souls allowing players to leave messages to each other within the game.

For Season 10, Epic was always building toward something vast and catastrophic and upped the narrative signalling accordingly. Throughout the last months players have been able to find audiotapes hidden around the map in which The Visitor has made recordings about his attempts to fix a loop in time and prevent a singularity. It sounds like the ravings of a conspiracy theorist, echoing back the most extreme theories from the fanbase itself

Fortnite has been criticised as a shallow, cynical machine of compulsion, its trendy dances and outlandish outfits a means of ensnaring younger players. But as a purveyor of new forms of storytelling, in which the community is left to construct its own narrative based around subtle semiotic systems and climactic events, it is a fascinating innovator.

But Fortnite is playing with storytelling concepts, tropes and systems while also providing a piece of blockbuster entertainment for millions of mostly teenage players. It’s like a new Marvel superhero movie being performed entirely in interpretive dance.

When Chapter 2 inevitably begins, bringing a new landscape with new gameplay features, it will be interesting to see where Epic goes next on its somewhat transgressive storytelling odyssey. It is, after all, quite hard to top the end of the world as a narrative device.

Maybe Shattuck is right and we are all like this -- creatures of language, rather than its masters. Much of what we think we know firsthand we probably picked up from books or newspapers or friends or lovers and never checked against the world at all.

Her ability to experience what others felt and heard, she said, illustrated the power of imagination, particularly one that had been developed and extended, as hers was, by books.

What she knew of her own observation is exactly what we want to know from her. We want to know what it felt like to be Helen Keller. We want to locate the boundaries between what was real to her and what she was forced to imagine. At least in this book, she seems not to have known where that boundary might lie.

He tries to remember what he looks like and discovers that he cannot. He asks: ''To what extent is loss of the image of the face connected with loss of the image of the self? Is this one of the reasons why I often feel that I am mere spirit, a ghost, a memory?''

Keller, in short, matured, both as a person and a writer. She mastered a lesson that relatively few with all their senses have ever mastered, which is to write about what you know.