When they set about reviewing Ariely’s work on the 2012 paper, a few quirks in the car-insurance data tipped them off that something might be amiss. Some entries were in one font, some in another. Some were rounded to the nearest 500 or 1,000; some were not. But the detail that really caught their attention was the distribution of recorded values. With such a dataset, you’d expect to see the numbers fall in a bell curve—most entries bunched up near the mean, and the rest dispersed along the tapering extremes. But the data that Ariely said he’d gotten from the insurance company did not form a bell curve; the distribution was completely flat. Clients were just as likely to have claimed that they’d driven 1,000 miles as 10,000 or 50,000 miles. It’s “hard to know what the distribution of miles driven should look like in those data,” the scientists wrote. “It is not hard, however, to know what it should not look like.”