Tesla Passes Ford in Market Value as Investors Bet on the Future - The New York Times - 0 views
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But there is one exception. Tesla, the electric-vehicle upstart, continues to surge.
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“Investors want something that is going to go up in orders of magnitude in six months to six years, and Tesla is that story,” said Karl Brauer, a senior editor at Kelley Blue Book. “Nobody thinks Ford or G.M. is going to do that.”
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Tesla’s chief executive, Elon Musk, has shattered the conventional wisdom that automakers should be viewed as a stable, reliable investment. Instead, he promotes his California-based company as a dynamic vehicle for growth, despite the risks and challenges ahead of it.
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In my research on Tesla, I found it very interesting that Tesla never has advertisement spreading out like Ford, Motor or other motor companies do. Yet, it is very popular and well-known. How does Tesla manage to be known by the public if they don't have any advertisement and their target costumers are the elites? One of the reason I found online about its propaganda strategy is its skill on giving stock holder confidence. Thus their stock price is always positive and healthy. By generating new ideas, Tesla is able to stay on the headline of the newspaper. When I saw this news, my first reaction is that it's Tesla again and give me a very positive image on the future of Tesla. This new way of propaganda is directly related to the new form of economics in the society so I found it very interesting. --Sissi (4/4/2017)